Logo design includes contents: interpretation; Standard diagram (grid diagram); Combination specifications (horizontal, vertical, etc. ); Standard colors (color, monochrome, black and white); Standard font; Minimum reserved space and minimum size; Use taboos; Typical application.
Generally speaking, from the formal means, LOGO LOGO design belongs to graphic design, but logo can be presented in three dimensions; From the meaning attribution, LOGO logo design is the core of enterprise visual identification system, belonging to VI design; From the specific design industry, it belongs to the category of advertising design to illustrate the difference between industrial design and shape patent design.
Extended data:
Specific function of logo
1, media promotion
With the development of social economy and the change of people's aesthetic psychology, logo design tends to be diversified and personalized. With the application of new materials and technologies and the realization of digitalization and networking, logo design has played a role in promoting and establishing brands in a broader field of vision.
2. Ensure credibility
Brand products win the trust with quality, and trademarks are the guarantee of credibility, giving people a sense of integrity. Through logo, we can identify and judge the quality of goods more quickly and accurately.
3, conducive to competition
Excellent signs have distinct personality, visual impact, easy to identify and remember, guide and promote consumption, produce beautiful associations, and help to stand out from many commodities. Such as McDonald's and Pepsi-Cola, have played a very good role in this regard.
Baidu encyclopedia -logo
Baidu encyclopedia-logo design