20 19, in the post-era of the battlefield of screenless smart speakers, it is rare to have phenomenal products. In just 40 hours, 10W Xiaoya nano speaker was sold, which shocked the whole industry! Why is it hard to find Xiaoya Nano produced by Himalaya? The digital intelligent evaluation room will analyze the deep reasons for the success of this explosive product from two parts: content and intelligence.
As we know, Himalaya has been making an open audio sharing platform, continuously providing very high-quality streaming media content sources, accounting for nearly 75% of the national audio market, and it is currently the most popular mobile audio application in China.
People often use mobile devices such as mobile phones to carry Himalayan software. How to attach the popular software form to the new hardware form to realize better human-computer interaction and content sharing? In the newly born smart speaker form, Himalaya has found a new home through three attempts at smart speakers. Following the launch of Xiaoya AI speakers and Xiaoya Mini AI speakers, Himalaya has launched a brand-new Xiaoya Nano speaker.
The Birth of Himalayan Xiaoya Nano Speaker
In the family, the smart speaker is a natural carrier, which upgrades the interaction and simplifies the complexity of control, and is suitable for all ages. In addition, at the same time of high-quality content output, smart home control is balanced without any sense of contradiction, and intelligent control is integrated on the same carrier, which is still suitable for the elderly and children without changing the hardware itself. Therefore, smart speakers are a must-have product at home in the new era.
In the title, the content we mentioned goes hand in hand with intelligence. The so-called content refers to audio resources, and the so-called intelligence refers to smart home control. Himalayan Xiaoya Nano has done very well in these two aspects. Himalaya insists on exporting its own high-quality content and using its own hardware and more advanced AI equipment to expand the value of the portal. In terms of high-quality content support, it is difficult for the domestic market to meet chess players, and it also maintains an open mind in smart home docking.
parcel
Although it is a white model, the outer packaging is very Q, and the pink one is very pleasing, with the Himalayan Logo on it.
The side parameters are clear and colorful (coconut milk white, pudding powder, mint blue, jam orange).
On the side is Xiaoya's skill guide.
The pattern view of small picture and big world
The package includes: Xiaoya nano speaker, manual, USB cable and warranty card.
Rush, who is ice-cold and clean, can't wait to take it out and see the face value.
external
You can see the embarrassing appearance on the front, which is cute and cute.
Narrow on the top and wide on the bottom, the first impression is like white steamed bread and white apple. The maximum diameter is only 92.4 mm (the length of iPhone 4 is 1 15.2cm), and the height is 64.7mm, which can be described as a compact body.
The weight is also very light, only166g (the weight of iPhone XS is 177g), which can be easily lifted with one hand.
Looking down at a 45 angle, it looks round and jade-like.
Because it is matte material, it feels very warm and smooth, which is very suitable for children to touch.
You can clearly see the functions of the four physical buttons, such as turning on/off the microphone, increasing/decreasing the volume, pausing/resuming playback, etc. The layout is very concise and clear.
The four holes are pickup microphones, and the measured average response speed is between 0.5 ~1.05s. Thanks to the 4-silicon wheat scheme provided by Orion Star, the technical support in echo cancellation, sound source localization, beamforming and voice enhancement is quite in place, and the command and control at a distance of 5M is not hindered.
The accuracy is surprising. Xiaoya's voice assistant not only has a nice voice, but also reaches the first echelon level in China.
Triangular short-leg base with circular silica gel pad will not hurt people, and it can keep sticky in cold and hot environment, with high anti-skid performance, and can be placed stably on a measured 30-degree inclined plane.
The speaker hole is at the bottom, the frequency response is 100 Hz-20 Hz, and the signal-to-noise ratio is 75dB, which is enough to meet the space requirement of 20 square meters at home.
On the back of USB2.0 interface, it is recommended to use 5V/2A power adapter for power supply, that is, fast charging USB adapter. It is worth emphasizing that the standby power of Xiaoya Nano is only 2W. Plug it into the USB port of a computer or charging treasure, and mobile phone hotspots support it. It can also be carried and used very conveniently when going out for business, camping and gathering.
Audio library with king content
Songs are not the absolute soul of smart speaker content. Xiaoya Nano not only has a genuine music library of songs, but also contains a huge amount of extremely high-quality audio content, covering 65,438+billion+audio resources such as reading, education, cross talk, opera, broadcasting, learning, health preservation, foreign languages and so on. At the same time, it also has many life skills such as voice encyclopedia, alarm clock setting, calculator, exchange rate, weather forecast, memo and so on. It can really be described as a small and intelligent life assistant, and it is a 24-hour intimate service!
If 50% users listen to songs through smart speakers, then 80% users must obtain their favorite audio content through smart speakers, and realize easy content retrieval through AI voice interaction, such as sound volume, pause, forward and backward, etc. , to enrich the fragmentation time. At present, most of the Internet AI smart speakers on the market have a shortage of audio content, so they are a miscellaneous army, while Himalaya is the Whampoa Military Academy with audio content.
Application interaction
Download Xiao Ya Smart Speaker APP.
It only takes three steps to access the network, and the total time does not exceed 2 minutes.
Himalayan smart speaker product line is interactive and configured in the same APP, especially for old customers, which is easier to manage.
Xiaoya Nano supports two kinds of wireless transmission, Wi-Fi and Bluetooth. It is worth mentioning that Wi-Fi will connect itself after power failure/disconnection.
Xiaoya Nano-equipped Himalayan content is very attractive!
Xiaoya Nano currently grants Himalayan APPVIP 1 year membership. Log in to the Xiaoya AI speaker APP with the same account as Himalayan APP to get it synchronously.
This kind of synchronization experience, not only on the account side, but also on the content side, can also enjoy each other's playback records. Himalayan does not have price war subsidies, but obtains customers through content subsidies, which has built insurmountable barriers for competitors. The most important thing is to benefit the user's listening style and increase the user's listening time and user stickiness.
The independent content interface of Xiaoya Smart Speaker APP is more concise and focused than Himalayan APP.
It is a very important function for users who play Himalayan with multiple computers such as mobile phones and speakers to continue playing across device breakpoints. As long as you log in to the same Himalayan account at multiple terminals such as speakers and mobile apps, you can easily realize this function. No matter when the user listened to Xiaoya at any time last time, the content listening can be switched seamlessly.
The experience of continuous transmission after measuring the breakpoint is very good. Before Xiaoya Nano, I had been listening to Xie Tao's "The History of the Three Kingdoms" in the Himalayan APP on my mobile phone, but when I played "The History of the Three Kingdoms" with Xiaoya Nano for the first time, it automatically jumped to episode 229 to continue playing, which was very gratifying, and users were used to being touched. According to "cmnet Spring Report 20 18" released by QuestMobile, Xiaoya AI speakers are the most sticky smart speakers for users at present, with an average monthly usage time of nearly 600 minutes, 240 times per capita, and the usage frequency is 7-8 times that of Tmall Elf and Xiaomi.
Personalized customization of songs will initially lock the song resources that meet the user's taste, and later optimize them according to the user's listening preferences to achieve more accurate personalized recommendation.
Deepen the singer's preference and let Xiaoya know more about you! When users tell Xiaoya Nano what to listen to casually, it will recommend similar good content through the types of programs that users usually like to listen to.
In addition to songs, the Himalayas also have powerful audio content.
For children and babies, there is also audio customization. Xiaoya Nano's life settings can be switched to children's mode. The lovely voice communicates with children, and the interactive tone is full of childlike interest and naughty. Parents find smart playmates for their children, and happy hearts melt instantly.
At the same time, Xiaoya Nano carefully screened the content end. For example, if I want to listen to dirty jokes, Xiaoya will give feedback that she is in the child mode, so as to ensure that the healthy baby can be raised scientifically, make the baby happier and make Ma Bao feel more at ease.
Configuration is successful, remember that the wake-up word is Xiaoya Xiaoya. I have heard the voices of more than a dozen artificial intelligence voice assistants, but Xiaoya's voice synthesis is the most cordial, because the warmer feeling makes me want to hear Miss Xiaoya's gentle voice every night.
In fact, so many AI voice voices mainly rely on customized voice technology solutions provided by Orion Star, a subsidiary of Cheetah, and both parties have humanized product experiences of Xiaoya AI speakers and Xiaoya Nano. Recently, Orion Star also launched 10 segment of black technology synthesized voice, which provided more help for the subsequent launch of multi-person personality engine based on star anchor in Xiaoya products.
Use voice subscription program. If you like, you can send the collection instruction directly by voice. Xiaoya Xiaoya joined the all-star team.
All calls will be recorded in the cloud, which can be queried in real time and can correct Xiaoya's hearing.
Rich skills column, mentioned a lot of life skills, is a versatile little assistant.
We noticed that in the skills column, it is divided into two sections, one is the life skills section, and the other is the smart home.
List of smart home docking brands
Besides the content is the commanding height of Xiaoya Nano, the docking of massive smart homes is also the winning point. Thanks to the open OS provided by Orion Star, it has docked many smart home brands such as Midea, Mijia, BroadLink, LifeSmartBroadLink, LifeSmart, Haier Youjia, Ouruibo, Yeelight, Leopard Rice, Green Rice and Jilian.
Xiaoya Nano is currently connected with wireless smart home products, which is very convenient for users to configure. It is not only suitable for DIY, but also suitable for intelligent buildings in the whole house. Through the open platform of Orion voice OS skills, more types of voice interaction skills will be realized.
In the configuration interface, the model of controllable products is written in detail, which is convenient for users to find and buy.
Cooperation only needs to bind the account to complete the docking.
After the pairing is successful, the functions that can be realized by voice docking are clear at a glance, and can be directly completed by Xiaoya Nano voice control.
Docking categories are very rich, enough for DIY to build a whole house system that is completely controlled by Xiaoya voice.
Xiaoya Nano's special smart home publicity page shows its absolute attention to smart home.
Because there is a high-quality content library, the actual measurement is more accurate in the search, and the content of Xiaoya Nano Search is also deeply loved by users, even the fuzzy search is very centripetal.
The self-contained content shows that the Xiaoya Nano smart speaker is different. At the same time, we must not forget the big data feedback that has been precipitated for 6 years. Xiaoya Nano not only has good content, but also can quickly present users' favorite content, which is the biggest advantage of Xiaoya Nano and other competing products.
In the future, it will continue to have continuous interactive iterations of nearly 500 million users and continuously update the content. Xiaoya Nano will continue to grow through AI active learning in the future life cycle, and let users continue to enjoy the latest interaction through undisturbed cloud update.
Orion starry voice OS
Xiaoya Nano's voice interaction capability is exclusively provided by Orion Star, an artificial intelligence company owned by Cheetah.
Orion has mastered a full set of far-field voice technology and developed a full-link far-field voice interaction system Orion voice OS. The integration of all links makes voice interaction more accurate and faster. Orion Voice OS has cooperated with many well-known enterprises in the industry, such as Xiaomi, Himalayan, Midea, Dangdang and Yishiteng.
Evaluation room view
The activity price is only 199, which is very cost-effective, including Xiaoya Nano speaker and annual membership card. Xiaoya nano-speaker is more suitable for children or as a bedside standby smart speaker. If you have high requirements for sound quality, you can directly buy a Xiaoya smart speaker as a supplement, because the account is universal and easy to integrate.
At the same time, in smart home control, space control is more balanced. The high-volume Xiaoya smart speaker is placed in the living room as the audio output and the control entrance for loud pressure, which controls the size of smart home equipment in the living room and the whole house. At the same time, Xiaoya Nano is used in the bedroom to realize the smart home control of part or the whole house and realize the seamless free control experience in the family.