Second, the main title: This is the focus of POP, which can best keep the audience's eyes. Therefore, the font must be eye-catching, eye-catching, clear and easy to read, and the number of words should not be too much. 2 seconds to finish reading.
Third, subtitle: if the main title can not fully explain the content, or in order to make the content more attractive to the audience. The supplementary explanation of subtitles is necessary, so subtitles have the function of making the finishing point. But if the main title can't attract the audience, then the audience will not be interested in reading the subtitle. This popular design is a failure. To be clear, only when the audience's eyes can shift from the main title-subtitle-the explanatory text of the specific content can such a POP succeed.
4. Explanatory text: Explanatory text is a copy that fully explains the content and purpose in hand-drawn POP. When writing, you should pay attention to:
1, concise and to the point, to avoid sentences that are not fluent.
The most attractive information should be written in front to induce readers to continue reading.
3. The number of writing lines should be within 7 lines as far as possible, and each line should not exceed 15 words.
Verb (abbreviation of verb) icon: POP expressed in words is monotonous. Illustration is a good way to adjust, but it should be avoided as much as possible.
Sixth, decoration: decorative frames and pattern shading are common methods. Among them, the modification of words is very important, but it should be noted that large characters without modification will appear monotonous, and too many small characters will hinder reading. Although POP advertising is not "extensive and profound", it is difficult to learn and master, and it is not a mystery that can be completely explained in a few words. Let's write here for the time being, and hope to discuss it in detail later.
Six steps and skills of hand-painted POP posters The general process of making hand-painted POP.
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-painted popular orthography or movable type
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Master several common font decoration methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to typesetting layout
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank.
This is also called the external "qi stagnation" of POP posters. If there is no stagnation of qi, the content written on the poster will be pushed in all directions, making people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
You can't have too many colors and you can't mix them.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product.
For example, the picture below shows a slim' young woman', which easily reminds people that Besunyen's target customers are young women, and her slim figure can better show the slimming effect of the product.
Activity poster making
Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.
Expansion: the latest model essay of the plan book for the college students' hand-painted POP poster design competition.
I. Background of the event
Exquisite and elegant campus is covered with heavy poster culture, and rich and diverse literary atmosphere promotes students' overall success. In order to promote the construction of campus spiritual civilization, prosper campus culture, enrich campus life and show the color of Bijie University. Bijie University Student Art Design Association will hold a pop poster design competition in this passionate month 1 1! I hope that through this activity, teachers and students will pay attention to the construction of our campus quality and the artistic (exquisite) posters of campus activities. At the same time, it can promote students' understanding of pop!
Second,
Activity introduction
1 Event name: Campus Hand-painted pop Poster Design Competition
2. Purpose: This activity not only enriches the campus culture for all teachers and students, but also enlivens the campus atmosphere. It can also improve teachers' and students' interest in pop advertisements and explore pop poster designers with innovative consciousness and strong design ability.
3. Organizer: Bijie University
4. Organizer: Art and Design Association
5. Venue: Art Square
Third, the work plan:
1. Invite judges:
2. Preparation funds: Prepare materials and funds before 1 1.00.
3. Activity flow:
(1) Registration method:165438+1October 10- 14, and indicate your name, contact number and qq.
⑵ Preliminary contest: After the contestants register, they will create their own works according to the given theme, and submit their works to the Office of Art and Design Association on1October 20th, 165438, and the finalists will be selected by the judges.
⑶ Final: The final will be held on the spot. The four pieces of white paper used in the competition should be flat and clean, and other production tools and materials should be brought by the participants themselves. Participants who need help during the competition must inform the staff first. After the contestants finished their works, they were put away by the staff, and the contestants quickly left the competition venue.
(4) There are 4 on-site service personnel, 2 contestants and 2 judges. The competition lasts for one and a half hours, and you can submit your contribution in advance. The judges score, and the final score is to remove a highest score and a lowest score, and then calculate the average score. The results of the competition will be announced to the whole hospital.
Note: Outstanding works that have not won prizes will not be returned as collectibles.
(4) Total score = (preliminary score+final score) /2
(5) Award: The Youth League Committee of Bijie University and the Art and Design Association issued honorary certificates.
Four. Participants and engineering requirements:
(1) Participants:
school
(2) Job requirements:
① Specifications of works: quarto
② Working materials: materials are not limited.
③ Form of works: unlimited.
④ Number of works: 1
⑶ Theme of the work: to be determined
Verb (abbreviation for verb) award:
(1), award setting:
First prize, bonus 100 yuan and certificate of honor;
Second prize, second prize 80 yuan and honorary certificate;
Third prize, 50 third prizes and honorary certificates;
Ten outstanding honorary certificates
(II) Activity flow:
Publicity time:165438+10.5-165438+10.3.
Submission time of the preliminary round:165438+1October 20th-165438+1October 22nd.
The preliminary results will be announced on1October 24th 165438+.
Final time:165438+1October 28th.
Awarding time: 65438+February 2.
Exhibition time: 65438+early February
Six, poster requirements:
Hand-painted campus pop posters 10, 4 in the preliminary competition, 4 in the final competition and 2 in the winners list.
Venue: campus bulletin board
Announcement time of winners:165438+1October 30th.
As a prelude to the activity, posters play a demonstration role in the artistry (beauty) of campus posters, and natural quality is very important. For better publicity effect, posters should have a certain sense of series, and the specifications should be arranged by the Art and Design Association.
VII. Activity Budget |
：
Unit Price (Yuan) Quantity Total Price (Yuan) Bonus+Certificate
First prize (1)
1/2, 100+5 1 105
Second prize (second place) 80+52 170
Third prize (three) 50+53 165
Award for Excellence (10) 5 1050
Poster promotion 5 1050 banner promotion 1203360 judges' fee1010004 cardboard opening equipment 0.5800400 marker equipment 2050 1000 total 3300.
Art design association
Xx year165438+1October 4th.
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How to make hand-painted pop posters popular?
There are many ways and methods to make POP advertisements, and the application of materials is countless. Among them, hand-painted POP is the most flexible, economical and friendly. The basic principle of making hand-painted POP is: 1, which is easy to attract attention; 2, easy to read; 3. You can know the focus of your appeal at a glance; 4. aesthetic feeling; 5. Have a sense of unity and harmony; 6. efficient.
First, various tools:
The choice and application of tools is very important. Choosing a good and suitable tool will often get twice the result with half the effort. For example, glue spraying can be used to deal with large-scale pasting actions, which is far more efficient than double-sided pasting or glue pasting. How to make various tools play their own characteristics is something we must consider in advance. Another thing worth noting is the display tool. If the finished work is not displayed by the display tool, or the display effect is not good, then even the best work is in vain.
There are many kinds of materials and tools used to describe or write, each of which has its own unique expression and effect. Among them, the Mike pen is called the POP pen because it is easy to master and easy to write, while the flat-headed pen is soft to the touch, and can write a variety of POP styles, which is also loved by everyone.
All kinds of pens
Cutting tool
Measuring tool
Paste tool
Second, when learning to write POP fonts, we must abandon the previous writing methods, because the main appeal of POP is that the fonts are clear, concise and powerful, and there is no need to make fancy changes in the fonts. In addition, for price POP, because the writers are different, the fonts can't be much different, which is also the requirement of POP fonts for integrity, and personalized fonts are not emphasized. For different commodities, good or bad fonts will have a certain impact on the specific sales of commodities, which is not desirable. In POP posters, innovative and personalized pictures and fonts are needed to maximize the reading rate and attract attention. In the application of color, we should also strive to be clean, not all kinds of colors. Generally speaking, there should be no more than four colors on a page. When doing POP, we must look at the problem from the perspective of consumers. As long as the most important price can be clearly expressed, it is the best POP.
Use popular fonts.
Third, several aspects should be paid attention to when writing POP:
1, when writing, write the name of the whole product and indicate the specifications.
2. When writing the price, pay attention to the obvious size of the numbers before and after the decimal point.
3, to indicate the original price and current price, to reflect the degree of price reduction.
4. In principle, there should be no more than two items on a POP, otherwise the visual impact will not be achieved.
5. No more than three colors, mainly red, blue and black.
Hand-painted popularity-the writing method of subject words
Title writing
1, find the completeness of the end structure of the word group: generally, the number of words in the title text of hand-painted POP posters should not be too many. For a little more text titles, the font changes should not be too big, and the font size and spacing should be as consistent as possible to avoid affecting readability. If there are few headline words, only three or five words or less, you can make great changes in fonts or word groups according to your own design requirements. At this time, you should pay more attention to the overall sense of the whole title word structure and the balance of the whole word group.
2. Artificially change the characteristics of the matching pen: Generally, the title characters are designed in a thick font, but the pen tool that can be used to write the title characters, whether it is a flat pen, a round pen, a brush pen or a thick POP advertising pen, has great differences in the shape and characteristics of the nib. Therefore, how to master the characteristics of pen tools and properly play the role of changing and beautifying fonts, the most important thing is the proficiency of pens. Repeated practice and consideration of rhythm coordination can make font changes natural and beautiful.
3. Personality of the words drawn: People have different personalities, and different types of goods or similar goods with different shapes, colors and textures show different personalities. Therefore, we must consider different commodities and draw personality according to their nature. For example, the hand-painted POP in cosmetics counters can use more feminine and slender fonts for the title; In the home appliance industry, TV, air conditioner and refrigerator with cold appearance can use tough and masculine fonts. If an antique tea house is decorated with modern characters, it won't work. Therefore, before writing, we should consider the nature and types of goods and shops themselves, so as to determine the font personality, such as elegance, novelty, softness, hardness, massiness, lightness, modernity and classicality.
4. Additional effects: Adding some auxiliary lines on the font or beside the words will produce three-dimensional, overlapping, shadow and box effects. In order to avoid self-defeating, we must pay attention to two points:
There are many words in the title, which should not add unnecessary effects.
The colors should not be grotesque and difficult to read, so as to maintain a generous and fresh aesthetic feeling.
Finish writing the words
Write a horizontal line first.
After adding vertical strokes, the dark part is where the strokes overlap.
Horizontal stroke grip
Vertical stroke grip
Graphic design of flat stroke font
Use a pencil to write the calligraphy and painting first. At this time, we should pay attention to:
The strokes of 1 font should be evenly distributed and the shape should be as full and square as possible.
Draw the strokes in the two bodies as close as possible.
The three words should be compact, so that the whole title word becomes a group of words with a sense of integrity.
Hand-painted popular poster making
The original "post" of the poster was originally converted from the "post" posted on the post, and the notice posted on the post can be called "post". In terms of design terms, "poster" and "poster" can be defined as "a kind of plane advertising poster medium" or "a kind of large-scale printed advertisement posted".
POP advertisement is the abbreviation of Piontofpurchaseadvertising, which is translated into "point of purchase advertising" in Chinese. All advertisements displayed in places where goods are purchased are called POP advertisements, which aim to attract consumers' attention, induce them to enter stores, and then stimulate their desire to buy. POP emphasizes the position of consumers, and it is an advertisement designed from the convenience of customers. Successful POP has the decisive ability to make customers buy goods, which is the end of advertising activities and the starting point of promotion.
Poster posting location can be freely selected, and several posters can be posted in one place to enhance the impression. Posters are not only easy to paste, but also can be displayed for a long time, and can be repeatedly appealed to collect repeated effects. POP must be exposed where it is sold, which is the biggest difference from posters. Although in a limited place, the scope of the performance is still full of infinite diversity.
This form of advertising can be seen almost everywhere, not only in supermarkets, but also in department stores, book shopping centers, restaurants, fast food restaurants, fashion shops and other places, and we can often see hand-painted POP posters. These do not require exquisite printing and huge production costs. Sometimes a simple hand-painted POP advertisement written casually is far more effective than the decorative POP deliberately made by the manufacturer.
The task of hand-painted Popper:
1, to promote the attention and understanding of commodities and increase consumers' desire to buy, such as using illustrations, copywriting and colors.
2. Communicate brand, value, features, content and materials, such as features and materials.
3. Explain the purpose of the goods in detail, so that consumers can understand and develop their needs.
4, with excellent copywriting and text design, reminiscent of the excellent quality of goods.
5. Description and signs of commodities and sales places.
6. Show the image of the store and create a shopping atmosphere.
7. Create an in-store atmosphere and show a sense of season.
8. Cooperate with SP (store promotion) activities, and use it in commodity display or performance to increase the performance effect.
And atmosphere.
9. The demand for good quality and low price has promoted mobile purchase, such as exaggerating price performance during sales.
Valid label location for POP:
1, around the eye height, you can clearly distinguish the reading position.
2, the location of the mark should not damage the overall beauty of the goods, or hinder the delivery of goods.
3, the location of the label and commodity promotion, should be configured in a position that is easy to identify.
4. Effective use of ceiling space and the position of beam-column surface.
5. Show the dead angle with hand-painted POP resurrection.
Hand-drawn POP-Writing of explanatory text
Explanatory writing
In the design of Chinese fonts, in order to make their glyphs stable and uniform and conform to the aesthetic principle, besides the basic strokes, the most important thing is to fully understand the structure of each part of the font and the configuration of the radicals, so that the strokes can correspond and be put on the shelves evenly, and become a set of practical and beautiful fonts.
Chinese characters are square fonts, which are arranged one by one by individual fonts, and can be arranged vertically and horizontally. When arranged vertically, the reading direction is from top to bottom, and then from right to left; Horizontal lines are from left to right, and then from top to bottom. Because it has two different directions, when there is a complete continuous text, readers are often uncertain about the reading direction. In order to avoid the above-mentioned undesirable phenomena, we should first determine the reading direction, and reserve space between lines, or flatten or lengthen the text to form a visual effect with lines, so as to display the reading direction of continuous text and achieve readability.
There is no absolute standard for how wide a line should be, because there are several practical factors that may affect its variables, such as: font type, thickness, size and variation; How many words are used per line (length), the nature and length of the copy. These factors are interactive. Nevertheless, in the actual production of printed fonts, half a word (half a corner) to one word is usually the easiest to read, while hand-drawn fonts are shorter because of their larger fonts, and 3/4 words to 1/4 words are the most practical. Sometimes, in order to facilitate readers to read in turn, the arrangement of words must also take into account its "moving line" and "introduction"
Hand-painted fine print pens of POP, such as thick signature pens and exotic pens with round heads, are generally used to describe more explanatory texts. If you want to describe them beautifully, you must pay attention to the following two points:
Draw the bottom line with a pencil first, and then describe the text, which will be neat and beautiful.
There should not be too much distance between words to have a sense of compactness.
The explanatory text of hand-painted POP advertisements, if arranged horizontally, is usually described by the principle of "no words on the left and right, and wired up and down".
Hand-painted popular arrangement and composition
Composition of common hand-painted POP;
Principle:
1, easy to attract attention.
2, easy to explain
3. You can know the key points and demands at a glance.
4. Beautiful
5. Very personal