Qixi Beauty Salon Activity Plan 1 I. Activity Theme
Love life and show love sincerely.
Activity (1) Theme: Valentine's Day lovers, unlimited true love.
Activity (2) Theme: If you love me, say it bravely.
Activity (3) Theme: Family is priceless, and love me is rewarded.
Second, the activity time
20xx August 1 to August 6th
Third, the object of the activity
1. Activity (1) Target audience: 23-45 years old, dressed appropriately, especially men who drive private cars and customers of beauty salons;
2. Activity (2) Target audience: husbands (or boyfriends) and beauty salon members of the participants in the activity (1);
3. Activity 3 is aimed at the target audience: activity (2) participants and all women participating in the selection;
Four. Activity content
Activity (1): "Valentine's Day lovers, unlimited true love" special offer.
During the activity, all men can buy a special package of "Romantic Couples" (worth 999 yuan) in the beauty salon to give it to their wives (girlfriends) to fully express their love and thank their wives (girlfriends) for their support and help over the past year. Beauty salon customers can also promote at the same time (couples can enjoy preferential activities);
Beautiful heart card can enjoy nine major discounts:
1, optional basic nursing items 12 times;
2. You can choose four body care items;
3. Send a set of "Love Unlimited" customized product gift box (specially packaged) to his wife (girlfriend);
4. On August 26th, a bouquet of flowers (1 1, the color is your choice) and a box of exquisite chocolates will be presented to the designated person by a special person.
5. Get a famous men's belt (or a famous shirt and wallet);
6. Get a special cleanser for men;
7. Give male kidney care once;
8. Get a love oath card, participate in the "Best Love Words Selection" activity, and have the opportunity to get beautiful prizes;
9. you can get a 10% discount on the same day booking;
Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get another 10% discount.
Activity (2): "If you love me, say it bravely".
During August1-August 6, 20xx, all men and husbands (or boyfriends, note: you don't have to buy the special package of "Romantic Warm Hearts for Couples") can get a token of love card in the beauty salon, write down their touching words and stick them on the heart-shaped board at the entrance of the beauty salon, so that everyone can witness their feelings for their lovers.
Activity (3): "Love is priceless, love me with a prize" best love story selection activity.
20xx From August 19 to August 26th (before 3: 00pm), all female friends can receive the best love words and choose their own best love words to express various rewards. All female friends who participate in the selection can get experience vouchers (or RMB vouchers) sent by the beauty salon, and they can get beautiful prizes by participating in the lucky draw;
On August 26th, 17: 00, the results were announced on the spot, and five awards were selected: the most touching love story award, the most creative love story award, the best popular love story award, the most simple love story award and the most humorous love story award. Winners can get a free western restaurant couple package (or a free couple movie package). At the same time, several winners were selected (the awards and prizes were decided by the beauty salon);
Verb (abbreviation of verb) activity promotion;
1, key publicity time: five days before the event.
2, propaganda means:
A, send a list (theme: a letter to a man,);
B, hanging banners (activity theme);
C. Poster posting or X-box display (activity description);
D. newspaper clippings;
E, Tanabata couples advertising balloon publicity (heart-shaped pink balloon);
Remarks on intransitive verb activities:
1, leaflets should be inflammatory and infectious, and put forward the most reasonable, romantic and considerate reasons to impress the target object-men;
2. Publicity focus: Emphasize that the special package of "Romantic Couples" is the most caring for the wife (girlfriend) and the actual expression of love;
3. Make the sales target of the activity, and decompose it into the task index of the corresponding beautician (beauty consultant), and reward according to the achievement rate after the activity.
4. Beauty salons must be properly arranged to create a festive promotion atmosphere and stimulate customers' desire to buy; If there is a reminder that "male guests stop", it must be removed during the event; At the same time, pay attention to the interference of urban management when placing heart-shaped boards outside the store;
5, can be combined with flower shops, western restaurants, men's clothing stores and other businesses to promote, enhance the influence of the event;
6. This scheme is for reference only, and the specific promotion content and implementation details need to be adjusted and supplemented according to the actual situation of business districts and beauty salons.
Qixi Beauty Salon Activity Plan II Activity Theme: I'll wait for you at Queqiao to meet.
Activity time: Chinese Valentine's Day
Purpose: Summer itself is a good off-season, and an activity is needed to drive the economic growth of beauty salons. If the beauty salon can cause a certain sensation through this promotion, it will certainly do no harm to the beauty salon. Promote beauty salons through various channels and expand the influence of beauty salon franchisees. Improve the popularity of word of mouth, thus stimulating customers' consumption behavior and improving the future performance of beauty salons.
Activity preparation:
1. Integrate customer information resources and publish specific activity plans through a unified platform. For example, use print media, LED lights outside the store, telephone messages and other forms to release this Valentine's Day activity to customers.
2. Since it is a Valentine's Day activity, although it is a traditional Valentine's Day in China, the gifts that couples like are nothing more than chocolates, music boxes, flowers, perfumes, ornaments and other items. Therefore, beauty salons may wish to organize this promotion in conjunction with flower shops, jewelry stores, cinemas, restaurants and other businesses to enhance their influence.
3. The activity plan should be flexible, which can be changed according to the actual promotion situation, and can also be supplemented and adjusted according to the actual situation of the beauty salon.
Activity content:
1, love is infinite. Jointly provide event gifts with local jewelry, cosmetics and wedding photography manufacturers. Customers who spend all their money in 500 yuan in beauty salons during the activity can enjoy 50% discount on jewelry, jewelry and photography.
2. Love each other. Valentine's Day is to commemorate the beautiful love story of Cowherd and Weaver Girl, but they can't appreciate each other every day, but we can. In the beauty salon, I might as well hold a photo-taking activity with my lover. Collect and collect photos of couples, couples and family members from WeChat clients, Weibo, QQ or websites. Finally, I took 10 photos on August 20th, and got a nursing card worth 2888 yuan in a beauty salon.
3. Waste romantic movies. Many couples will choose to go to the cinema to see a beautiful and romantic movie on Valentine's Day. Beauty salons can seize this phenomenon of customers and give two free movie tickets to former 10 consumers every day during the activity.
Precautions for activities
Publicity must be done well during the activity, especially the propaganda words need to be carefully designed. "Romantic" with important emotional appeal, thus attracting the attention of female customers in love. At the same time, it is necessary to set a good sales target, divide the task into three beauticians, and reward the beauticians who reach the activity target immediately after the activity to stimulate their enthusiasm for the next activity.
Tanabata Beauty Salon Activity Plan III. Activity Preparation
Theme: xxxx beauty salon chain, spend the romantic Tanabata with you.
Venue: xxxx Beauty Salon Chain Store
Activity time: XX, xx, xx-xx, xx.
Target audience: people aged 20 to 50.
Second, the propaganda work
1, hand out leaflets in the crowded area near the beauty salon chain half a month in advance.
2. Prepare exquisite small gifts and give them to female customers during publicity.
3. Put up posters and issue coupons in the community and campus.
III. Contents of activities
1, special promotion-foot physical therapy massage
Discount promotion is the most commonly used promotion method in beauty salon chain stores. On Tanabata, we offer preferential services to customers at a discount, which can attract a large number of tourists. Qixi promotion should highlight the cultural atmosphere of Valentine's Day. This day is a day for couples to get together, and beauty salon chain stores should take this as the theme, so that both male and female couples can enjoy the benefits and benefits brought by the "Romantic Tanabata" activity. A journey of a thousand miles begins with a single step. On the romantic Tanabata Day, beauty salon chain stores can launch "foot care" preferential activities, which can make our customers really feel the benefits and care. The details are as follows: On the day of the event, couples who come to our store can get a massage from a professional foot technician and enjoy a 7.7% discount.
2, bundled promotions-beauty packages for men and women
Tanabata promotion, beauty salon chain stores should change the previous marketing plan and "bundle" male and female couples together to sell them. For example, Valentine's Day launched a "beauty package for men and women". On the seventh day of July, couples who buy this package can enjoy a SPA treatment and a Chinese medicine full-body massage, and get a VIP experience card for free. This package is aimed at couples, so it belongs to two-person consumption package, and can be used by both men and women when spending.
Fourth, attach importance to activities.
1, beauty salon chain stores can cooperate with nearby flower shops, and on the day of the event, xxxx roses will be presented to couples with more than 1000 yuan.
2. The packages launched by beauty salon chain stores must have a time limit, preferably within one to three months, after which they will be invalid.
3. Before the activity, decorate the storefront with flowers and balloons to create an atmosphere for Valentine's Day activities.
4. Give employees some small gifts on Valentine's Day, such as chocolates and flowers, so that employees can also feel the care and love of beauty salon chain stores.
5, beauty salon chain promotion, must be targeted, remember not to grandstanding.
Qixi Beauty Salon Activity Plan 4 I. Theme of the activity
Love is on Qixi, and love lasts for a lifetime.
Second, the activity time
Xx，xx，xx-xx，XX
III. Contents of activities
Valentine's Day on Qixi originated from the beautiful love story of Cowherd and Weaver Girl, but we can't appreciate each other. This is a couple's festival. Through this festival, lovers can know how to cherish each other better, and single friends who have not found true love can find their other half. Beauty salons can hold blind date parties, collect platform for single friends to register and publicize activities. On August 9 th, the matching activities will be held on the spot. Successful couples will get a certain amount of nursing experience and wedding photos, jewelry, movie tickets and other gifts in the beauty salon. Beauty salons can cooperate with nearby brand stores such as wedding photo studios, jewelry and cinemas. , and support each other to provide event gifts. At the same time, you can also take photos of lovers' love online, collect sweet photos of couples through promotion on major online platforms, select them by voting and forwarding, and finally determine the top ten by voting to enjoy a certain beauty care experience.
Fourth, activity preparation
1.On August 9th, Valentine's Day, prepare the venue layout, including flowers, chocolates, music boxes, balloons, booths and LED lights. At the same time, arrange staff: host, gift distribution personnel, sign-in personnel, Andhadhun, waiter, etc. Activities must be rehearsed more than three times in advance to ensure the flow and arrangement of the whole activity. Flexible arrangements should be made on the day of the event, and dogmatic implementation should not be carried out because of minor mistakes. Should be arranged and promoted according to the actual situation on site.
2. The activity copy should be prepared one month ago, finalized half a month ago, and released through major platforms. The activity should be widely publicized online, and the registration list should be fed back in time, followed up by phone messages.
Verb (abbreviation of verb) matters needing attention
1. The pre-publicity work is extremely important, especially the pictures of the event, the value of the gifts and the copy of the event. These are the keys to attracting customers to participate in the activities.
2. During the activity, beauty salons should unite and achieve results together. At this time, the beauty salon manager should boost everyone's morale and encourage a good state.
3. Rehearse in advance at the event site to mobilize the atmosphere. The activity is for the follow-up paid service, so it is very important to implant advertisements invisibly during the activity and track the interested customers.
Qixi Beauty Salon Activity Plan 5 I. Theme of the activity
Tanabata lovers, true love is infinite.
Second, the purpose of the activity
1, increase new customers and consolidate old customers in beauty salons through Valentine's Day activities on Tanabata.
Let more people know about our beauty salon and promote our brand through activities.
Third, the activity time
Xx，xx，xx-xx，XX
Fourth, the active object.
All female customers
Verb (abbreviation of verb) activity content
1. In the promotion activities of beauty salons, all men who come into the store to buy products for their girlfriends or accompany their girlfriends to the beauty salons to do projects can receive special roses and chocolates for Valentine's Day at the beauty salons for free.
2. All products or articles consumed by customers will be discounted on the basis of the original price, all of which are 15% off.
3. Anyone who buys "Unlimited Love Activity" in the beauty salon spends 899 yuan. As long as it is proved that it is for his wife (girlfriend) to fully express his love, the beauty salon will prove that it is for your love. You can ask your wife or girlfriend to do facial treatment in the beauty salon for three times for free.
4. Anyone who spends more than 1099 yuan can get a bunch of roses and flowers (9 flowers of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a special person.
Popularization of intransitive verbs
1. Promotion time: xx, xx, xx-xx, XX.
2. Publicity methods:
1. In front of the beauty salon, there are two Yi Labao with the details of Valentine's Day activities on Qixi.
B. Hang a banner with the theme of beauty salon activities on the storefront of the beauty salon.
C, you can put up big posters nearby to publicize the activity plan of the beauty salon.
Distribute leaflets near the beauty salon.
Seven, matters needing attention
1, the advertising screen of the event must be designed to be very infectious, otherwise it will not attract customers, and the theme is to restore youth.
2. During the activity, all employees in the beauty salon must behave in a standardized way, occupy a standing position and sit left and right. When meeting customers, you should agree to smile and say hello, highlighting the professionalism and team strength of beauty salon services.
3. Make proper arrangements inside the beauty salon to make the beauty salon full of the atmosphere of Tanabata Valentine's Day.
4. You can do activities in conjunction with nearby supermarkets or stores, and give Valentine's Day coupons from beauty salons as gifts.
Tanabata Beauty Salon Activity Plan 6 The day when the annual Cowherd and Weaver Girl meet is coming, in such a warm and romantic festival. It is also a good day for beauty salons to carry out promotional activities. As Valentine's Day approaches, many female consumers will choose to do something they like. Therefore, beauty salon franchisees may wish to launch promotional activities with the theme of "comparable to Weaver Girl" according to consumers' psychology.
Theme: You are more beautiful than the Weaver Girl &; Tanabata is about to benefit!
Activity purpose:
1. Increase the number of customers for your beauty salon through Tanabata activities.
2. Through the development of Tanabata activities, let the surrounding consumers know more about their own beauty salon franchise stores, so as to achieve the effect of promoting their own store brands.
3, through this activity, but also to achieve the role of maintaining old customers.
Activity time:
August 20xx 16 to August 20xx 18.
Target audience: all new and old customers of XXX beauty salon.
Activity promotion form:
1, issue a bill along the street for publicity, and send promotional vouchers to target customers in the local busy streets.
2, SMS publicity, send blessings to old customers, invite them to join the beauty salon to participate in activities.
3. Promote on official platforms such as WeChat one week in advance.
4. advertise in conjunction with other businesses, and push advertisements on the radio if possible.
Activity content:
Scheme 1 "Unlimited True Love": On the day of the event, as long as men buy a "Valentine's Day Love Gift Package" in the store, they can go out to enjoy a long-term membership card in addition to preferential items. For a long time, you can enjoy a 10% discount on basic care items in beauty salons. And if you buy a gift box on Tanabata, you can also get flowers and chocolates.
Activity plan 2 "Vows of Love": This activity will only be held on August 17, the Valentine's Day of Qixi. As long as your husband and boyfriend write their vows to their partners on the day of the event, they will post these touching love stories on the love wallboard in the beauty salon lobby for everyone to witness. As long as couples or couples complete this activity, they can enjoy the facial project package worth 1500 yuan.
Activity Plan 3 "Infinite True Love": All female consumers who go to the store to spend money during the activity can get a coupon for the best love story, choose the love story that they think is the most touching, and attract consumers to actively participate.
Precautions for activities:
1. Make the sales tasks of beauticians during the activity and give them corresponding tasks. After the activity is completed, rewards and punishments will be given in response.
2. For such a romantic and warm festival, beauty salon franchisees should also decorate the festive atmosphere. The purpose is also to attract customers and stimulate their desire for consumption.
3. The pre-publicity leaflets of beauty salons should be infectious and impress the target customers with the most romantic, reasonable and considerate reasons, especially the male compatriots in activity 1 and activity 2.