Not to mention those data: the QQ expression series launched by runaway comics can reach almost hundreds of billions of times; The single episode of "Big Event" has been played nearly 20 million times on a platform of Youku. Why are runaway comics so popular?
What does Wang Nima, who has never taken off his sleeve, say?
PingWest Pinwan: How was "Wang Nima" born?
Wang Nima: My headdress actually comes from our original cartoon image. The image of early runaway comics is quite popular with fans. When making a big event, we hope that Wang Nima, the comic protagonist, will host this reality talk show. We have considered which image can ultimately represent the runaway brand. After careful consideration, I still chose the most stupid and speechless image I designed as my avatar. From then on, I was crowned with such an image, also called Wang Nima (this name was also obtained from the protagonist's name when we made cartoons).
PingWest: Why can't we see Wang Nima behind the hood?
Wang Nima: Because I always wear stockings and they have crotch. ...
PingWest: Does Wang Nima wear a hood when he is not in front of the camera?
Wang Nima: You can imagine: When I eat, I cut a hole in my stockings and feed food from the outside of my headgear through the hole in my mouth with a spoon. And ... actually stuffed it in my nostrils.
PingWest Pinwan: Wang Nima, which generation are you from?
Wang Nima: You must be wondering how many headgear I've changed ... Just one headgear, and I'm the only one in the world. I've played all over the world-beater talkshow stage and finally defended my title in king of comedy. Smell how much sweat I've shed for it.
PingWest: Is the voice in real life in Wang Nima the same as that in the program?
Wang Nima: Yes, just like me, in real life, I'm just a person who will die if I don't talk.
PingWest Tasting: What is Wang Nima's life like after losing weight?
Wang Nima: Business as usual. My figure is like this: I gained 2 pounds today and I can lose 3 pounds tomorrow. I feel unfair to myself, so I'd better eat something good to make up for it. I gained 4 Jin the day after tomorrow. Like everyone else, you can't lose your strength until you are full! I said I wanted to lose weight, but now I don't want to. I think my own characteristics are very important. My face is thin and handsome. Do you still love me (though you can't see it)? My stomach has lost weight and become healthy. Do you still love me ? The furthest distance in the world must be: you stand in front of my stomach and don't know me.
Pingxi: What do Michael Jack and Tang Maru do? How was it pushed to the stage? Is it because there is no money to hire actors?
Wang Nima: Yes, the price is so high now, and the shooting cost is so high. Therefore, Quan Dan and Maru are our employees. Is this not good? Don't people like such little friends very much? Who says actors must be high-profile and high-energy? Conditions are good, it's no use. A person's value is talent. Ha ha.
PingWest Tasting: How did you come up with the title of each issue of Big Event?
Wang Nima: The topic of major events is discussed by writers at meetings, but it is not their will. Everyone needs to pay attention to the first-hand news materials on the Internet every day. Screenwriters need to discuss what is worth voicing and what is suitable for violent style. I will also participate in my opinion, but I won't dominate everyone. If you have any comments, put forward on the spot, from the beginning of preparing the material to the completion of shooting, increase or decrease the content at any time, some topics have already been shot, and I feel forced to cancel because they are not suitable for the collection style. In this way, with the wisdom of so many people, this program can satisfy as many tastes as possible.
PingWest Pinwan: Is the runaway just fun or do you want to make the fun meaningful?
Wang Nima: Fans should be able to feel the fundamental significance of our program. Tucao must have opinions, demands, interactions and even results. From social issues such as square dance, food safety, same-sex marriage, touching porcelain, celebrity drug abuse, stock trading for the whole people, to discussing popular Weibo, the latest entertainment gossip, anecdotes and so on. In the final analysis, we have only one principle in selecting materials-interesting issues that users care about and may care about; There is only one principle of ridicule-the audience can't think of it after reading it, think seriously and laugh. Therefore, we hope to convey the idea to the audience who watch The Big Event: watch the news happily, and entertainment is accompanied by the experience process of thinking. Of course, we sincerely hope that the government can see our works, see our problems, treat them with humor and solve them seriously. )
PingWest Pinning: From comics to animation to video, what has changed and what has not?
Wang Nima: From static to dynamic works, the expression of products has changed. What runaway comics (always) convey to users is the brand concept: sharp, straightforward, humorous and bold.
Pingxi Pinwan: Does running away produce a "fast-disappearing culture"? Will you worry about being forgotten by the public at any time?
Wang Nima: Not really. There will also be many fast-moving consumer goods in life. Everyone thinks that fast-moving consumer goods are consumed quickly, so they are needed quickly. When you use up a roll of paper towels, you will definitely buy them again, but even when choosing paper towels, you will consider your preferences and tastes. The same is true of fast-moving consumer goods on the Internet. After Aauto Quicker, netizens still need it. Then if you stay the same or stop making progress, you will be eliminated from time to time. Outbreak was founded in 2008, and it developed rapidly on 20 1 1, and then it developed steadily every year, which is inseparable from the pursuit of perfection and innovation by every member of our team (you must think I am so old-fashioned). But these leaps and attempts, from graphic comics to videos to later movies, cannot be completed without such courage and efforts. But we know that as long as we have the courage and work hard for it, we will grow up with our fans and develop with the times. This may be the truth of "keeping pace with the times".
PingWest Tasting: How big are the brains of those who draw the expression of runaway QQ? You are holding a chestnut.
Wang Nima: The person who painted the runaway expression belongs to our art department, but it's not so mysterious. We designed an unknown image, and then called on everyone to see it. In fact, at first, the society did not recognize it. What really turns decadence into magic is the people who draw escape cartoons. With our runaway comic producer and tens of thousands of articles submitted every day, I couldn't even think about it when I developed the producer. With these vivid stories, expression has real meaning. Thanks to our fans, the brain holes contributed by everyone are our foundation.
PingWest pin drama: "children don't watch violence", how many children are there in violence fans?
Wang Nima: There is no need to delve into this sentence. This is a joke. People who say that smoking is harmful to health may not necessarily not smoke. To put it bluntly, users who can understand big events are more mature in IQ and EQ and know how to think rationally. In fact, most of our audiences are college students under the age of 30 to social white-collar workers. Everyone knows each other and has formed a relatively clear audience system.
PingWest: What's your understanding of the current "new" video culture?
Wang Nima: New video, I don't understand. I think it may be our so-called PGC network self-made drama. At present, 100,000 cold jokes, accidents, caring about gossip and explosions are all in this category. Say we are professional, but we can't keep up with movies in cinemas and TV series; Let's just say that we are not professional, and the content we do is much more professional than ordinary non-professionals Say that we have no continuity, we form a series and update it regularly; Suppose we are a series type, but we are very free, without so many policies and plot time constraints. This kind of program generally appears in the form of online self-made drama, which is larger than traditional media, more free in style, more convenient for users to watch and closer to life, which is self-evident; Of course, you think there are shortcomings, and there is nothing wrong with not having them. Because this is the product of this rapidly developing information age, the Internet needs such programs to meet the diverse cultural, information and information needs of netizens.
PingWest: introduce the current situation of the company.
Wang Nima: At present, the team is mainly distributed in seven cities: Xi, Shenzhen, Beijing, Shanghai, Nanjing, Chengdu and Xiamen. Xi' an leads the culture and manpower, and the editing and scriptwriting business is concentrated in Xi' an; There are many creative and cultural resources in Shenzhen, and our shooting is mainly concentrated in Shenzhen; Beijing, Shanghai and Nanjing are biased towards technology, so most adults are concentrated in these three places; Chengdu is a big game city with abundant game resources, so the game development team is located in Chengdu. Xiamen is our art and design department.
PingWest: What kind of people are working with Wang Nima?
Wang Nima: This question is very common. Everyone wants us to reveal the secret, so we exposed our team and life in the final episode of the third season of Big Event.
PingWest Pinwan: Do you think runaway comics are successful?
Wang Nima: Am I popular? Is it red? have you finished? ? ...... Yesterday in the yard downstairs of my house, I asked the grandmothers who danced in the square dance: "Auntie, did you see the runaway?" They said, "Nima, are you kidding? What the hell are you talking about? " Me: ... I think my popularity is still too low. Keep trying.
PingWest Pinwan: I heard that you will make movies and games in the future? What exactly should I do?
Wang Nima: It's still a secret, but what can be revealed is that it should be a live-action movie next year, in which you will find the shadow of The Big Event. Of course, there is more than one movie, and we can continue to look forward to it later, but we must do it step by step, one is better than the other.