Poster classification
1, in-store poster
In-store posters are usually used in commercial storefronts for in-store decoration and publicity. The design of posters in the store needs to take into account the overall style, color and business content of the store, and strive to integrate with the environment.
2, investment posters
Merchant posters usually aim at commercial publicity, and use eye-catching visual effects to promote a certain commodity or service. The design of investment promotion poster should be clear about its business theme, and at the same time pay attention to highlighting the key points in the application of copywriting, not too fancy.
3. Exhibition poster
Exhibition posters are mainly used to promote exhibitions and are often distributed in streets, theaters, exhibitions, business districts, stations, docks, parks and other public places. It has the function of spreading information, involving a wide range of content, rich artistic expression and strong farsightedness effect.
4. Plane poster
Graphic poster design is different from poster design, it is a single and independent poster advertising copy, and poster design contains a sense of three-dimensional sense and time staggered, giving people an immersive idea, which often needs more abstract expression. Without certain design skills, it is difficult to achieve pleasant results. Graphic poster design is not so restrictive, it can be matched with a pen, as long as it can express the main body of publicity, it will play the role of poster publicity. Therefore, the graphic poster design is a kind of pictorial with low cost and strong appreciation, which is more in line with the favor of modern advertising industry.
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How much should you charge for designing posters and copywriting? It depends on your requirements and design style. If you know PS, there are ready-made templates to change now. If you just want to find someone to design, it usually ranges from 50 to 500, and the price is calculated according to the design difficulty and the designer's reputation! Now the design is very dark! I used to make posters for physical stores and spent 280 yuan to make one.
Graphic design cost, brand image category
Logo design
3000 yuan-10000 yuan
Exclude the basic system design and choose one of the two groups.
Design of visual basic System for Virtual Instrument
From 5000 yuan
Logo design
Design of VI visualization application system
From 8000 yuan
VI visual sense image design
From 20 thousand yuan
Complete design, including basic, application and extension parts.
VI visual sense image integration design
From 13000 yuan
Existing sign
Unified design of advertising template
800 yuan/model
Television, outdoor, paper media, etc.
business card
100 Yuan/paragraph
Including a box of samples (the price of special printing process is calculated separately)
Envelope/stationery/note paper/fax paper/form header
2000 yuan/set
Second, the advertising plane (excluding photography costs, output draft production costs and installation and production materials costs)
Corporate Image Poster/Exhibition Board/Yi Labao
1000 yuan /A 1
Product Poster/Exhibition Board/Yi Labao
800 yuan /A 1
Poster series
500- 1000 yuan/tablet
Calculate the total price according to the quantity of the same type.
Outdoor posters/panels
2000 yuan /A 1
Large-scale inkjet printing and light boxes increase production costs according to difficulty.
Corporate culture decorative painting series
300 yuan/film
magazine advertising
100/ piece
newspaper advertisement
200/ paragraph
Full version (color, red and black are the same price)
100/ paragraph
Column (12/ 16/24 banner, color, red and black at the same price)
leaflet
500/PA4
Folding advertising leaflet
200 yuan/person
Organ folding/envelope folding, including film type.
triplicate
700 yuan
Extended 210x285mm
Finished product 95x210mm
1 100 yuan
Enlarge 285 x 630 mm.
Finished product 2 10x285mm
fourfold
1400 yuan
Enlarge 285 x 630 mm.
Finished product 2 10x280mm
2 10×285 standard size
Brochure/product brochure/menu
500 yuan
back cover
50 yuan /p, above /P, 10P.
Inner page
Desk calendar design
800 yuan/set
Bank Card/VIP Card Design
800/ paragraph
There are four designs to choose from.
Telephone card/stored value card design
400/ paragraph
Series design price halved
Planning and exhibition design (excluding construction, materials, models, guests, consumables, etc.)
Real estate promotion meeting
20,000
A reception/press conference
10000
exhibit
10000
Non-standard booth
5000 cases
Standard booth (3M×3M, etc.)
Fourth, electronic document design (ppt, word, pdf)
Template design
Front cover, inner page and back cover (background)
1500 yuan
Inner page making
Typesetting according to customer requirements
Per page 100
Fourth, packaging design.
project
content
unit price
Gift box design
enchase
1000 yuan-5,000 yuan
Gift bag design
Relaxed and drooping
1500 yuan
Mobile phone box design
1500 yuan
Moon cake box design
2000-6000 yuan
Food bag design
It depends on the specific specifications.
1000-2000 yuan
Electrical box design
1500 yuan
handbag design
1200 yuan
Beverage packaging design
Single-finger outer packaging sample
2000 yuan
Beverage label design
Such as mineral water, wine bottles and dairy labels.
1000 yuan
Tobacco and alcohol packaging
Single-finger outer packaging sample
Three thousand yuan.
Tea packaging design
Gift box
2500 yuan
Packaging design of drugs and health care products
Three thousand yuan.
Cosmetic packaging design
Single finger packaging
Three thousand yuan.
Toy packaging design
2000 yuan
Menu layout design
back cover
500 yuan
Inner page
50 yuan/person
Appendix, the most detailed VI design details
I. VI Basic Design System (Cost Details)
1, the enterprise logo design is 5000 yuan.
□ Enterprise logo and logo creative description 1000 yuan
□ Mark Ink Draft 500 yuan
□ Logo Highlighting renderings 500 yuan
□ Mark the standardized drawing 800 yuan.
□ Marking grid coordinates for surveying and mapping 800 yuan
□ Mark the reserved space and the minimum scale limit 400 yuan.
Logo specific color effect display 1000 yuan.
2, enterprise standard font 5000 yuan
□ The full Chinese name of the enterprise is 500 yuan.
□ Enterprise abbreviation Chinese font 500 yuan
□ The full name of the enterprise is Chinese font grid coordinate mapping 1000 yuan.
□ Chinese font grid coordinate mapping for enterprise abbreviation 1000 yuan
□ The English full name of the enterprise is 500 yuan.
□ Enterprise abbreviation English font 500 yuan
□ Full name of enterprise English font grid coordinate mapping 500 yuan
□ Enterprise abbreviation English font grid coordinate mapping 500 yuan
3, enterprise standard color (color plan) 3500 yuan.
□ enterprise standard color (printing color) 1000 yuan
□ Auxiliary Color Series 500 yuan
□ 500 yuan for color recognition of subordinate industries
□ 200 yuan is used as the background color.
□ Special Table for Color Matching 800 yuan
□ 500 yuan of background color and hue chroma.
4, corporate modeling (mascot) 1 ten thousand yuan.
□ mascot color draft and description: 4,500 yuan.
□ Three-dimensional renderings of mascots 1000 yuan
□ Dynamic modeling of mascot foundation 1000 yuan
□ Monochrome Printing Specification for Corporate Mascot Modeling 1500 yuan
□ The usage specification of the mascot is 2000 yuan.
5, enterprise logo graphics 3000 yuan.
□ Symbol Graphics Color Draft (Unit Graphics) 600 yuan
□ Symbolic graphics extension effect draft 1000 yuan
□ Code for the Use of Symbolic Graphics 700 yuan
□ Symbol graphics combination specification 700 yuan
6, enterprise-specific printing font 2000 yuan.
□ Enterprise-specific printing font 2000 yuan
7. The basic element combination specification is 2500 yuan.
-logo and specification word combination, multimode 500 yuan.
□ Combination of signs and symbols, multi-mode 500 yuan.
□ Logo mascot combination of multiple modes 500 yuan
-Logos and standard characters, symbolic graphics and mascots are combined with various patterns in 500 yuan.
□ Basic elements: It is forbidden to combine multiple modes in 500 yuan.
Two. VI Application Design System (Cost Details)
1, the design of office supplies is 25,200 yuan.
□ Senior Supervisor's Business Card 100 Yuan
□ Business card of intermediate supervisor 100 yuan
□ Employee Business Card 100 Yuan
□ envelope 100 yuan
□ domestic envelope 150 yuan
□ International Envelope 200 yuan
□ large envelope 100 yuan
□ writing paper 100 yuan
□ Domestic Stationery 150 yuan
□ International Stationery 150 yuan
□ Special stationery 200 yuan
□ Note 100 Yuan
□ Fax Paper 100 Yuan
□ holder 100 yuan
□ Contract Clip 100 Yuan
□ The standard format of the contract is 150 yuan.
□ file box 100 yuan
□ salary package 100 yuan
□ ID card (work permit) 50 yuan
□ Temporary Work Permit 50 yuan
□ Over 50 yuan
□ Work notebook 100 yuan
□ folder 150 yuan
□ File bag 250 yuan
□ Portfolio 200 yuan
□ document paper 150 yuan
□ Official stationery 150 yuan
□ Memorandum 150 yuan
□ Briefing 150 yuan
□ Submitted to 200 yuan.