-The Korean Wave publicity campaign, first launched in 2006, has now become a representative commodity.

Lotte Duty Free Shop has clearly seen the power to attract foreign tourists after merging "entertainment" representing pop culture and "sightseeing" representing tourism into "inbound tourism", and plans to continue to strengthen activities such as Lotte family concerts as representative commodities of Korean culture.

As a representative success story of "Entertainment Tour", Lotte Family Concert was well received. From the first activity in 2006 to now, 22 concerts have been held, especially since 20 14, in order to invigorate the tourism industry in Korea, concerts exclusive to foreigners have been held.

The total number of foreign tourists directly attracted by family concerts reached about 87,000.