After the Spring Festival sales, the sales of health care products began to enter the off-season of one year. Although it is normal for the sales of goods to have certain seasonal characteristics, pharmacies are not completely powerless. As long as you think more ways, you can still break the "hard ice" in the off-season sales. First of all, we should adjust the types of health care products and adjust the display surfaces of different products according to the seasons. For example, if you take off your thick winter clothes now, you can't wear them beautifully in spring and summer without a slim figure. At this time, female customers pay special attention to the weight problem. Pharmacies can increase the variety and inventory of slimming health care products, strengthen the display and promote the sales of this category. In May and June, the college entrance examination is approaching, and the health care products and nutritional health care products that improve memory are about to heat up, so pharmacies can put them in an eye-catching position. Secondly, we can increase the publicity of health care products to improve memory and lose weight. Contact manufacturers and suppliers to help promote sales, such as buying health products to improve memory and sending tickets to famous teachers' college entrance examination lectures; Free fat testing, free experience products and other activities may increase the sales of such products. Third, the price of some seasonal health products can be reduced. In 2006, many big shopping malls in China appeared the phenomenon of selling down jackets, and the sales of many well-known brands of down jackets in summer actually exceeded that in winter. After careful analysis, price is an important factor. Down jackets that cost more than 400 yuan in winter are only 100 yuan in summer. The huge price difference directly stimulated the purchasing power of consumers. If you can get more benefits by buying goods in the off-season, why can't consumers? Seasonal health products can also be operated in this way, selling nourishing products at special prices to attract customers to buy. China is a big country with human feelings, so it is inevitable to buy some expensive gifts for relatives and friends. It is better to buy at a low price now than at a high price before the holiday. Finally, efforts should be made to change customers' consumption concepts. Health products are not only gifts for relatives and friends on holidays, but also standing products for people's daily health care, such as vitamins, fish oil, liquid calcium and other products, which customers can insist on taking at ordinary times. Once consumers have established such an idea, I believe that health care products can be sold and prospered. This requires pharmacies to strengthen publicity, education and guidance.