Years don't live, but the four seasons flow. 20 15 for some people, the journey of life is as slow as weathered rock, but for others, it runs as fast as stars.
For these people, since you can't change the environment, you have to change yourself to adapt to the environment; Since you can't escape the internet, you can choose to join without hesitation.
"Network Celebrity Chen Xiaoying"
You only see that I have 400 thousand fans
But I don't care. I lost 20 pounds.
If you are not a member of Taobao's "Faxin Elegant Jupiter" 4 1000 fans or Weibo's "Chen Xiaoying Christie" 240,000 fans, maybe you don't know me at all. I'm Chen Xiaoying, a designer, the second generation, a naughty girl among internet celebrities.
I grew up in my parents' clothing factory. After studying in Australia for five years, he returned to China and founded the Jupiter brand. We are a couple's shop. My husband is in charge of operation and marketing, and I am in charge of communication, designers and models in Weibo. Because of the high demand for pictures, we chose Europe as our shooting location. We are often busy from sunrise to sunset. We only shoot one suit a day, and then send the selected pictures to Weibo. Most of our stores are visited by fans.
In fact, at the beginning of the store, it was always a loss, and there was little left of 654.38+0 million invested by parents. At that time, I was on the verge of despair, from more than 90 kilograms to more than 70 kilograms. No one expected that I would come back to life on the 20 14 double eleven, which was a turning point. Since then, the sales volume of the store has doubled every month, with an annual turnover of 20 million. I want to thank those who scold me all day and those who support me. Jupiter is like my child. Maybe he almost died when he was born. Maybe he is sick, but even if he is mentally retarded or deformed, I will raise him myself.
Like other internet celebrities, it is the internet that keeps me away from my fans. People who see me in Weibo may know me, but I can't know all of you. I hope you like my clothes before you buy them, not because of my private life. I'm just defined by fans and online media. In fact, I am just an ordinary person, a person who will grow up healthily with Jupiter.
Time Review: Turning Fans into Purchasing Power
When it comes to online celebrities, the public is most likely to associate it with celebrity girlfriend Wang Sao or plastic surgery snake face. News with entertaining or negative news always spreads faster. Nowadays, a veritable online celebrity not only has a large number of fans on social platforms, but also has the ability to realize fans. Most of them will be represented by fashionistas, aiming at fans with the taste and vision of red people and turning fans into purchasing power.
From 20 14, these Taobao red shops began to appear in large numbers. They didn't buy traffic from the platform, and rarely participated in promotional activities. They haven't opened the store for a long time, but the repurchase rate is above 20%, and their income is not inferior to that of first-line stars. This business model that relies on fan economy instead of Taobao traffic is gradually changing the traditional shelf marketing.
Why do you have to rely on strength to eat by your face? In fact, online celebrities are a group with both wisdom and beauty. Maybe you can earn fans and money by singing and selling cute in the live broadcast room, but if you want to build an Amoy brand through your own image and win tens of millions of sales, it will not be easy.
Wang Sicong won the first online celebrity in South Korea not only for hype, but in the era when traffic is king, whoever can bring traffic is the real celebrity. From this perspective, Wang Sicong also signed an online celebrity-Wang Sicong with his life. (Wu Yuxin)
"Female anchor soup powder"
Lori is like me and my little sister next door in the game.
Running the construction site in the sun is a lonely patient.
A microphone and a camera can be equipped with a set of equipment for more than 800 yuan. As long as the female anchor sells cute and charming to the camera, or sings and plays games, she can gain tens of millions of fans without leaving home, and even she can earn more than 10,000 yuan a month while lying down.
This is a general impression of the female anchor, but behind the anchor dream, no one tells how much bitterness there is.
As long as there is no notice, I will greet the first ray of sunshine in the morning at the construction site, with short hair, wearing a helmet and a suit that matches the temperament of the construction site, counting the number of building materials and supervising and coordinating. When I get home at noon, I will linger in front of the mirror for a long time in order to choose a dress. After all, I can't appear in front of the camera with my head held high. A soft wig allows me to switch freely between Lolita style, princess style and martial arts style. As soon as I sit down and broadcast live, I will be highly concentrated for five or six hours, and my blood and GTA will not leave my hand.
There was a lot of pressure to do live broadcast at first, because my parents thought I was not playing computer games, but whether it was supervision or live broadcast, it was a job for me. After all, poor health has added a heavy burden to the poor people in the family. I am still very happy to be able to run the construction site, do live broadcasts and catch up with the announcement to support myself. Especially when fans carefully make my live expression into a GIF picture, it will be really touching.
When I was in college, my personality was rather withdrawn, but as soon as I started the live broadcast, my self-esteem soared and my words became awkward every second. Thanks to the live broadcast of playing games, I became cheerful. Most of us born after 90 are only children, and we are lonely. Playing games at home and "opening black" with girlfriends (online games attack strangers) also feel like companionship. Out of my love for games, I once applied for a job in a game company. Being an anchor brings me closer to the big names in the game industry.
I remember shooting variety shows not long ago. The prop master made a costume of a great swordsman (LOL character), and the local materials were relatively simple. There is a joint that needs to be bitten with your mouth, and the glass glue contained in your mouth has a pungent taste. After filming for more than an hour, my friends were worried that I would be poisoned.
Those who earn more than 10,000 yuan are popular anchors. Like my concern of more than 200,000, it is enough to eat a bowl of Lanzhou Lamian Noodles every day.
Time comment: the taste of the anchor is hard to say.
With the vigorous development of the e-sports industry, the value of female anchors has also risen, and even companies that produce female anchors by assembly line have been derived. But in fact, if the monthly income exceeds 6.5438 million, there are no more than 50 excellent e-sports commentators. Most of them are anchors who live on the platform. The basic salary 1000 yuan or less, and the performance is calculated according to the live broadcast duration and the number of viewers. For practitioners in this industry, it is normal to be glamorous in front of people and have a good taste behind them. If you like this article, please share it and let more people see it!
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