1 material selection
2 color matching
3 installation process
1. First, let's see what this store does. For example, a pharmacy will consider the color used in the hospital when choosing many colors. The fruit shop will choose green, and then you can find an advertising shop to design the layout according to the size.
2. Next, what materials are used? Traditionally, we have (aluminum-plastic board, buckle board)+luminous characters and ink painting (lighting inside and lighting outside), but unless your lintel is well designed, it will not attract people's attention, because these materials are all over the street, which is already visual fatigue. If the budget is limited, we recommend soft film light boxes, not outdoor use. If the lintel size is not very large, it is ok to change it once every six months or once a year, and it is relatively simple and easy to change it. You can do it yourself, but there is a disadvantage that the color is a little distorted. If the budget is sufficient, it is recommended to use 3m Aili light box cloth film light box. First of all, the outdoor warranty is at least three years, with good transparency and full color, which is the choice of more and more high-end brands.
Color is very important in the production of advertising signs, but because everyone likes different colors, according to the different sizes and uses of outdoor advertisements, how to design beautiful works has different requirements for color design. Then let's introduce how to design a better advertising signboard.
Red: It should be noted that the contrast color of red is green, so if you want to stand out, it is better to use green as the main color. As for which kind of green to use, it depends on the specific situation. In addition, it depends on personal experience and ability. Look at the surrounding environment, cooperate well, and make it more eye-catching tone. Any color needs to be matched to have a beautiful side. Big red and green are tacky, and a little red in all green is beautiful. Look for contrasting colors, such as red and green, yellow and purple, orange and blue. The collocation of these colors is the most difficult, but the effect is the most conspicuous and exciting. Note that as long as the neutral color is appropriate and the contrast color ratio is appropriate, there will be amazing effects. The application of multiple colors is the noblest and most harmonious collocation. Although the contrast is not strong and harmonious, it is troublesome to operate. Pay attention to the three relations of black, white and gray.
Homology is the most effective operation. As long as they are matched with the same color system, there will be coordinated effects immediately, such as crimson, scarlet and pink, and warm colors will have a warm and romantic meaning. Dealing with big relationships is easy to get started. Creativity, creativity and color. Don't worry about mixing your background, or adding occasional outlines, or shadows. You must be careful not to use too many colors, because it will make people difficult to read. Visual confusion is the most common mistake. Try to attract the target audience with colors.
What are the meanings of different colors that are common in the production and life of advertising signs? Let's talk about four colors widely used in the production of advertising signs, red, yellow, green and blue. These four colors are widely used.
Red symbolizes action, warmth, enthusiasm, excitement, passion, life danger, anger and heat. This is an extremely obvious color, which always attracts people's attention. Red can also bring moving emotions. The red stop sign trained us to stop. So naturally stop and look at the red picture. Research shows that there are more people in the red room than in other colors. Red can also bring good sales to cars, pet shops, pizza shops and hotels. However, for the health department, red is not the recommended color, because it symbolizes unhealthy, blood and emergency.
Green symbolizes life, nature, environment, youth, money, hope and the power of reconstruction. It will soothe people, reduce pain and make us feel safe. The green traffic lights adjust our progress and make us feel at home. It has great power for any product and service. However, it is not wise to use yellow-green to advertise food, because this color will suppress appetite. Light green symbolizes peace and is generally used in prison walls, schools, waiting rooms and hospitals. Green is a great color for financial advisers, banks and accountants. It is a good thing for outdoor products, because it gives consumers a feeling of being close to nature.
Yellow symbolizes sunshine, happiness, brightness, happiness, liveliness, easygoing and optimism. Suitable for gardens, candy stores, toy stores and playgrounds. Yellow is the first color that the eyes catch. It is also the most conspicuous color. This is also the reason why we pay attention to speed with yellow as an excuse in the morning. Yellow also represents caution. Most of them are yellow road signs to remind drivers of problems.
Blue blue symbolizes calmness, relaxation, tranquility, peace, wisdom, loyalty and trustworthiness. Help people accept and solve their own problems.
You can go to Bajie.com or Witkey.com and ask someone to do it for you. It's very troublesome to advertise yourself. You can't just write a few words. If so, it's very simple, but if you want to put some tricks on your billboard, it's very troublesome.