Students have poor grades and need to improve their grades; Students are not good at math and want to make up; Students always lose points on a knowledge point and want to consolidate this knowledge ... In short, students don't do well and want to make up for it, which is an important reason for them to sign up for the course.

2. Self-improvement

The student's grades are good, but he wants to be better; He should be virtuous, intelligent and versatile, but he wants to learn another art and develop in an all-round way; The student is already better than the people around him, but he wants to go further ... this is our "excellent training" for students with good grades and high quality, but not satisfied with themselves.

3. Relieve anxiety or stress

The pressure comes from people around you. More often, students are unwilling to take the initiative to learn, no matter how to make up the difference, how to cultivate the best. But one thing inspired him to sign up for the class: "There are 30 students in our class, and 28 are in the cram school!" " "At this time, the pressure of' people have me' is also an important basis for them to report to class.

1. What problem has been solved?

As I said just now, students and parents report to class to solve problems. So we can reflect our "problem solved" from the copy. For example, "I understand everything the child says, but I always accidentally lose points?" Or "I am good at Chinese mathematics, but I can't remember English words". Both parents and children think that if you can solve his problem, he will choose to enroll in the class.

2. Advantages of the course itself

What are the advantages of our course itself? Teachers are better and more famous; The classroom is bigger and wider; Multimedia facilities are more advanced ... these are our advantages, which can be reflected in the course introduction to let parents and students know that we are better.

3. Highlights or characteristics of the course

The difference between this point and the previous point is that the previous point is often the comparison of advantages under the existing conditions, and the highlights or characteristics are unique. In other words, advantages mean "better scheme", while highlights or features often mean "new scheme".

For parents, the difference between these two points is that the first one is "more powerful" and the second one is "new treatment plan".

4. Externalization of effects

Everyone knows to externalize the effect, and everyone knows that the successful case is convincing. But how to externalize the effect on the materials introduced in the course will have a good effect?

Here's just one thing: tell stories instead of boring lists. In the introduction of many campuses, data are simply listed, and what achievements have been made after studying here. Because every school writes like this, it is very unconvincing for parents and students.