There are many reasons for the failure of vehicle replacement, either using the criticized power system or lacking the temperament atmosphere of the old models, which seems a bit neither fish nor fowl. Today, the author will take stock of several cases of textbook failure and see what they have.
The first paragraph: Audi Q7
Guide price: 68.88-86.88 million
Final offer: none
Speaking of Audi Q7, it is a classic memory of the older generation of consumers. As early as 2005, Audi Q7 entered the domestic market. With its domineering design and powertrain composed of Quattro four-wheel drive +3.0T turbocharged engine, it quickly became a representative model of a million-class luxury SUV, which made many old fans full of praise.
However, in 20 16, Audi Q7 made a bold decision, that is, to make a big change to the whole vehicle. First of all, the appearance of Audi Q7 has been slimmed down. Although it has become younger, more fashionable and full of science and technology, it has lost all the domineering attributes. This also makes the position of Audi Q7 in the luxury SUV market begin to decline, even if it is sold at a reduced price, the sales volume is not as good as before.
At the end of last year, Audi Q7 also brought a brand-new 202 1 model, which still maintained the quality of pure import. In terms of power, it is equipped with 2.0T+8AT and 3.0T V6+8AT powertrains. Among them, the power output of entry-level models is 245Ps and 370n·m, which matches the Quattro full-time four-wheel drive system.
Paragraph 2: Ford Focus
Guide price: 10.88- 153800.
Terminal discount:1-30,000 yuan.
If you are allowed to choose the current family car of 654.38 million, most consumers will choose the best-selling models such as LaVida and Sylphy. However, who knows, there used to be an American family car that dominated the home market, and it was Ford Focus.
Ford Focus entered the domestic market as early as 2005. With handsome face value and excellent handling, it quickly became a hot-selling family car, and it is common for the monthly sales volume to exceed 30,000 in the peak period. But Ford Focus brought a failed update on 20 15. The new model abandoned the configuration of 1.8L four-cylinder engine and brought a brand-new three-cylinder powertrain instead. This has also caused the sales of Ford Focus to plummet, and now it has reached the point where it cannot be sold at a reduced price.
I thought that the latest generation of Ford Focus would switch back to a four-cylinder engine, but it backfired. 202 1 Ford Focus is still equipped with 1.5L+6MT/6ATA and 1.5T+8AT two sets of three-cylinder powertrains. Although the performance of 1.5T is outstanding, few consumers will pay for the three-cylinder engine.
The third paragraph: Land Rover Discovery 5
Guide price: 6.698-8.378 million.
Terminal discount: 8-65438+ 10,000 yuan
The brand Land Rover has always given people the impression that it is hard-core, high-end and off-road. In particular, the former Land Rover Discovery 4 was a tough car in the hearts of many men. Founder's tough body lines, coupled with durable quality and excellent off-road ability, once became the standard for many successful people.
However, today's Land Rover Discovery 5 is a bit miserable in the domestic market, not only the market attention continues to decrease, but even if the terminal price is "over 10,000", few people still buy it. The main reason is that Land Rover found that the face value attribute of 5 has changed too much, and the overall style has changed from "tough guy" to popular "small fresh meat", which is definitely unacceptable to many believing consumers.
Of course, in terms of performance, the performance of Land Rover Discovery 5 is not low. It is equipped with two powertrains: 2.0T/3.0T V6+8AT automatic manual transmission. Among them, the entry-level models have 300Ps and 400n·m power output, and the chassis is still a full-time four-wheel drive system, matching the perspective chassis function, and the off-road capability is still outstanding.
Summary: From the results of these three cars today, it can be found that the replacement of cars is not as easy as expected, and carelessness may lead to failure. I also hope that major car companies can listen to the opinions of consumers, which may be a clear method.
This article comes from the automobile industry, and the author is Yi Chehao. The copyright belongs to the author. Please contact the author in any form. The content only represents the author's point of view and has nothing to do with the car reform.