2. Contributions: Most of them are also charged according to CPC, OCCPC and CPA (by behavior). These charging methods are also suitable for advertisers, because as long as users don't act after seeing your advertisement, they won't be charged, which means you will have the opportunity to expose it for free. Information flow advertising is one of the most popular marketing promotion methods at present, which is mainly aimed at mobile apps, such as today's headlines, Tencent News, Tik Tok, etc., with high user stickiness and good quality. Different from SEM, the crowd accuracy of information flow advertisements can't be measured by keywords, because there is almost no possibility of displaying advertisements through search, so it is mostly a comprehensive analysis of big data, which analyzes users' attributes through their various behavior data on the Internet, so as to judge whether they may be interested in a certain type of advertisements. Then, in the information flow advertisement, the creativity of the copy and the connection with the landing page are very important. Creativity is used to circle accurate users, and landing pages are used to retain users. About how to advertise information flow,

3.DSP/ Internet Alliance: Because of the hot information flow, this method has gradually withdrawn from the historical stage of effect advertising. Unless it is an advertiser who needs to buy in large quantities, such as some mobile games and online games, advertisers who pursue conversion effects generally no longer choose this method, so you can not consider it first; Next, let's talk about some free,

However, this promotion method needs to spend artificial energy:

1, SEO: This is the natural ranking of traditional websites, and people are still doing it now, but with the popularity of new media, this has become much weaker, but it doesn't mean that we don't have to do it or have no chance. As long as you have perseverance and skill, you can still see the effect;

2, Baidu bear's paw number: a kind of self-media, if your bear's paw number is well done, users will display it in the natural ranking when searching for corresponding keywords, such as McDonald's bear's paw number, and you will appear when searching for McDonald's;

3. New media:

1) headline number: do some original and interesting articles, show them in today's headline app, and get free headline traffic;

2) WeChat official account: Unlike the headline number, WeChat official account is relatively closed, and there is no such thing as content distribution, but WeChat official account fans are more sticky;

3) No Tik Tok: No matter the headline number or the official account of WeChat, the content is mostly output in graphic form, and Tik Tok is a new form of dynamic short video. At present, it is in a hot period, so you can consider registering a Tik Tok number, but compared with the headline number and WeChat official account, Tik Tok has higher creative requirements for content. How to play specifically, you can take a look at this course: Walking: Tik Tok is so hot, how to play marketing?

4) Other media: No.1, Penguin, Baijia, etc. There is little difference between logic and headline number; What needs to be reminded here is that different media platforms have different requirements for content, and there will be audits. Therefore, before doing this, we must fully understand the characteristics of each platform and their rules and regulations to avoid being warned or even sealed. The above are the common ways of network promotion at present, and I hope I can help you.