A good project must be a project that has been tested by the market, and a direct store is the best way to test the feasibility of the project. The successful operation of direct stores can test the correctness of the business model of the project, whether the products are suitable for the current consumption trend, and whether the store operation is operable. The development of direct stores also objectively shows the core competitiveness of the brand.
A good project direct store must be the benchmark: the service is in place, the products are excellent, the decoration is attractive, the location is excellent and the profitability is super strong. If the direct store can't do the above, where can the headquarters summarize the successful experience and pass it on to the franchisees?
Then, there are seven aspects that cannot be ignored:
1, store size: Look at your own funds, ranging from hundreds of square meters to dozens of square meters. Regardless of the size, the front desk should have reception room and waiting room, well-designed beauty room, operation desk, bathroom and storage room;
How to open a nursing shop
2. Staffing: The staffing of a certain scale of health insurance should be strict and orderly, and the staffing should be based on the principle of less but better. Practitioners must receive formal training and hold primary or intermediate beautician certificates;
3. Layout of body sanatorium: According to personal hobbies, it is required to be comfortable, bright, elegant and clean. There should be air conditioning, cold and hot water devices;
4. Body sanatorium supplies: small items include trolleys, dressing tables, disinfection cabinets, juicers, eyebrow trimming tools, etc. When necessary, the staff are required to wear uniform clothes. Large items include beauty bed, multifunctional beauty instrument, skin detector, infrared lamp, small washing machine, water dispenser, ventilation equipment, etc. If customers want to relax more, they should also have a stereo;
5. Market survey: survey the surrounding households, shopping malls, personnel structure, people's needs and the number of beauty salons;
6. Advertising planning: the color of decoration, the writing of signs, and suitable media such as newspapers and radio stations;
4. Calculate the profit and loss: calculate the number of visitors, the unit price of customer transactions, the turnover per unit area, the proportion of expenses, etc.
7. After-sales service: invest in body care. They have a full-time teacher to help you find a site and provide you with a whole set of services, and a beauty supervisor regularly comes to the store to help train in technology and management.
I hope my answer can help you!