For several years, you have been eager to own your own small shop. Perhaps this desire comes from a gorgeous boutique: extremely fine, full of noble antiques; Perhaps this desire comes from a fashionable clothing store; Or, it's from the pastry shop next door that makes people feel very friendly. The homemade cupcakes and delicious apple pie make Rao irresistible. Unconsciously, around us, there are many small shops headed by women. These small shops are not so much occasions for selling things as secrets of individual small shops in places with emotional appeal.

First of all, of course, you must have personality.

Small shop operators are different in that they want to release their individuality, publicize themselves and pay attention to a kind of spiritual connotation and? Emotional consumption? . The unique creativity of opening a shop is the key to success. Only by showing your personality can you be in the middle of nowhere? Shopping? Personality is better than the sea. If you go with the flow, or go with the flow, your store will be flooded by thousands of shops. Small shops should be the endorsements of individuality and avantgarde. It is best to sell gadgets that are not common in the local area, or have exotic or exotic colors. Their unique personality will give the store a unique charm. At the same time, small shops are more sensitive to trends than shopping malls, ranging from about a year to a month and a half. In fact, camellia, umbrella skirts, wide belts and so on are popular recently. They all started from small shops.

In addition to the individuality of the goods sold, it is also necessary to give the store an imaginary space. A creative store name is the business card of the store, which in a sense represents the taste and character of the store and embodies the business culture and business spirit of the operator. A good store name is very important for a store, which may inadvertently bring unlimited business opportunities to the store, although the service quality of this store is the final decisive factor.

With a beautiful store name, if the operator does not pay attention to construction and is not committed to implementing marketing strategies, it can only be said that it is? The Long March took the first step? . ? Gu Mu Xi Yang? It is the name of a clothing store, and four words represent four friends who run this store. This is not only a clothing dealer, but also a manufacturer of the same name brand. According to the boss, ancient wood and western sheep? Our clothes have always embodied a restrained and conservative style. For entrepreneurs without any experience, caution, crossing the river by feeling the stones and attaching importance to talents are the necessary guarantees for the success of enterprises. Is this business philosophy guaranteed? Gu Mu Xi Yang? The steady development of.

Secondly, we should create a good environment.

It needs to be admitted that the attractive, lovely, cool and beautiful environment of the storefront is not as grand and noble as a thousand stores in a famous brand store, but it is less rigid in the unified mode and more attractive in personal color, from which we can see the ingenuity of the owner. See that house called what? Teana? When I was a small shop, I was first attracted by Tibetan decorative patterns with ethnic characteristics on the facade; At the corner, a typical small Tibetan window makes people feel like they are in a shop on the street in Lhasa. In a company called. Welcome room? In the creative studio, all kinds of national costumes and accessories fill the whole room with colors, and the brown cabinets, floors and beams are more gorgeous. Two Miao girls from Guizhou bowed their heads and drew beautiful patterns on the cloth with blue background. There are no manuscripts, but they are completely handwritten, but they are so vivid and simple. Everything here is a good publicity in itself.

Third, the store should be exciting.

Unlike the price tags in shopping malls and specialty stores, there is no doubt that small shops should be able to bargain. The uncertain price will bring psychological stimulation to customers. Although the process of bargaining can be a headache, the subtle feeling of ups and downs is also a means to stimulate customers. After some bargaining, compared with the store, the same price of clothing? Gold content? Often much higher, shopping mall brands generally contain a lot of rent, advertising, management fees, and these are precisely what small shops save for customers. So, among these factors, what is the "personality, taste and uniqueness" of the store? Cost performance? Often higher than many brands.

Also, one fence, three piles, one hero and three gangs, of course, opening a shop is a happy life, but without the assistance of friends or family, who will share the difficulties and happiness of your business? Also, don't let your shop be the whole of your life, just let it be the continuation of your dream.

Open a small shop and sell chic shops at the same time, or rely on famous commercial streets to watch fashionable people flow; Or hidden among the green trees and red flowers in the community, it exudes deep poetry in an inconspicuous place and becomes a small post station in people's lives. When I walked into the store, I was greeted by the fragrance of fragrant flowers, coffee and various spices. Most of the owners of these small shops are women. They are all beautiful and clean, and most of them have received higher education. They may sell beautiful cheongsam, or they may sell strange animal bones. The things they sell are not necessarily the same, but they are all unified in one word: emotional appeal. They are an emotional woman in themselves.

They have a restless heart, uneasy about the status quo, and regard running a small shop as a way to realize their dreams in life. Work in the company during the day, rush about for your own career, and be a down-to-earth office white-collar worker; After work, carefully take care of your own baby shop and take care of this one that belongs to you? Heaven? . This is the life that a sentimental woman envies. The small shop they run is the unity of their ideal and reality.

Whether it looks reserved or open, quiet or talkative, the hostess of the emotional appeal shop actually has a dream in her heart. Some want to be the watchmen of a city, guarding its past, present and future. They don't seem to be very good at written expression, and they seem to be trying their best to maintain a kind of reserve unique to a certain era. Some yearn for the simple life of returning to nature, eager to return to the embrace of nature, and pursue a simple and fashionable urban pastoral style? My friend Yi Jie's shop embodies all her accumulation, dreams and hopes. The store displays not only the national ornaments that she and her friends bought, but also the clothes that she combined the strengths of each family and designed with modern elements. She always believes that a professional background is not necessary to engage in design. As long as she has her own ideas and combines beauty at will, it is the best design. She named her shop Shi Lan. Shi Lan, SONET, which is English? Sonnets? The meaning of. The shop window is antique, but it doesn't lose its home style. The small space is carefully divided into two rooms: one is like a living room, and the other is like a comfortable boudoir. She sat contentedly in the pile of embroidered shoes sewn with needles. Write? Write her sonnets. There are five types of personalized stores. Whether highly educated women provide services for enterprises with professional knowledge or ordinary women provide services for consumers with talent or skills, women have broad choices in the workplace. Experts brainstorm and list the following five service-oriented areas as a reference for women's entrepreneurship:

1. Creative service, focusing on creative imagination and execution, suitable for creative workers who need freedom and freedom. Because of the flexibility in the workplace, it is also suitable for SOHO people who want to take care of their families, including planning public relations, multimedia design and production, translation and editing, fashion design, advertising, music creation, photography and so on.