How do Taobao Tmall artists handle pictures? I sorted out the relevant content. Welcome to appreciate and learn from them.

First, Taobao Tmall art picture processing process

I have been Taobao and Tmall for 8 years, and I am familiar with the whole process of baby operation. To sum up, it is roughly divided into the following steps.

Photographing → film selection →Lightroom batch initial adjustment →Photoshop film repair → detail page design.

(The design process of the detail page will be explained in a later article). Let's explain the process from taking pictures to retouching step by step.

Second, take photos (using RAW format)

Canon CR2 and Nikon NEF formats

Photographs are divided into still lives and models. Younger babies usually take still lives in indoor sheds, and clothes are often taken in indoor model sheds or outdoor models. Generally, it is easier to shoot still life and models in indoor sheds. It is difficult to shoot outdoors due to the limitation of light and environment, but once it is taken well, the effect is much stronger than that of shed shooting. If you shoot in a still life shed, the average merchant can shoot it himself. For some location models, the shooting requirements are higher. It is recommended to choose a studio with good cost and reputation. Because you can shoot a cheap one, but the effect can't be achieved, baby is not for sale. Spend more money, the picture is good, and the baby is easy to sell. Therefore, the specific shooting should be selected according to personal circumstances.

Now I take photos with a SLR camera, but I usually take personal photos in `JPG format, so I suggest using RAW format. RAW format retains the original photo data, and it is particularly convenient to use Lightroom for later screen opening adjustment. JPG is compressed, and a lot of data is gone. For example, if it is overexposed or too dark, JPG images are not easy to repair because JPG retains less details.

The format setting of RAW in the camera is RAW+FINE, that is, RAW is a negative, like JPG, and two files are saved at the same time, and the files are relatively large. It is recommended to use a larger memory card or connect a computer to shoot.

RAW format, Nikon NEF format, Canon CR2 format.

Third, film selection.

Selecting films after taking pictures is also an important process, because the key to the pictures on Taobao and Tmall is the shooting angle, and the selling points of films from different angles are different. Photographers will take a lot of pictures in the process of shooting, and then we want our designers to choose the right angles and pictures according to the requirements of baby design. Some friends say that all of them can be used, but they are not, because good pictures can give extra points to the baby, and bad pictures may directly discourage buyers. Therefore, the pictures used on the details page must be carefully selected.

Generally speaking, film selection software is also used to look at pictures. ACDSee and Bridge are often used to look at pictures, and their operating habits are different. Lightroom can also choose films, but I'm not used to it. Mainly batch color matching and processing.

Fourth, Lightroom batch initial adjustment

Of course, other software such as Bridge and ACDSee can also adjust images in batches. However, I am still used to using Lightroom batch processing.

Here are just a few key points for Lightroom to improve work efficiency.

①Lightroom preset: Save the usual settings as preset, which is convenient for one-click calling.

② Copy and paste settings: Copy and paste the setting effect of one image to another image.

③ Synchronization function: After adjusting a picture, select a group and synchronize to the same settings, without adjusting them one by one.

After adjustment, the picture can be directly exported to PsD format, which can be directly opened and used in Photoshop without PS saving.

Fifth, Photoshop repair

Photoshop and Lightroom have a division of labor. Lightroom mainly focuses on color matching and details, while Photoshop mainly focuses on modification, matting and synthesis.

Sixth, detail page design.

The specific details page design process and selling points are refined in the following article for everyone to share!

All the contents of this article are from the author's personal experience, for reference only, and the pictures are also taken by individuals. Official account of WeChat: meitianxinzhi, this article is only published in this official account of WeChat, and misappropriation and reprinting are strictly prohibited. Once I find out, I will complain to the end!

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