Author | Liu Jingfeng Yan

Kong Mingming Su Qi Qi Chen

Edit | Su Qi

Recently, Haosha Fitness has fallen into a huge crisis of transferring or closing many stores. As one of the earliest traditional chain gymnasiums in China, even with more than 150 stores and hundreds of thousands of members, it has not escaped the fate of decline. Coupled with the previous acquisition of Welsh Fitness and the frequent changes of 1 trillion Wade, the doubt about whether there is still a chance for traditional fitness has once again struck.

"He bet that you don't come, you bet that he doesn't run, and you must run every day." This sentence is both a mockery of the traditional gym and its normality. Pre-selling annual cards to obtain cash flow is their main business model. If one link is not smooth, the gym owner will run away with the money. What's more, after cutting users within three kilometers, they ran to another place to continue cutting, not to mention the private education class from the intersection to the door. The coach who did not apply for the card immediately turned from sunny to cloudy. There are countless places where traditional gyms have been criticized.

In addition, the popularity of online fitness products, small smart monthly gyms, pay-per-view diversified fitness courses, black technology fitness, home treadmills and walking machines has cut off nearly 100 billion domestic fitness markets.

Traditional or new gyms are more recognized, and users have the final say. Aside from hardware facilities, Ran Caijing talked with many fitness people about fitness and what is the key in their days of self-discipline and sweating.

Wang Yizhi's 29-year-old white-collar consumption 1000+

I used to coach in a traditional gym for three years. These gymnasiums are large in scale and equipped with more coaches than new gymnasiums, so their costs are high, they need a lot of new customers every day, and the performance pressure of private education is also great. The effect of exercise varies from person to person. At that time, I was working out while taking my members. With the increase of members, the quality of the course is inevitably not guaranteed.

What I can't stand most is that there are very few bosses who really plan to be gyms for a long time. At that time, many traditional gyms around were short of funds, and most of them circled money by running multi-year cards and selling pre-sale personal education, ignoring the experience of fitness itself.

I was a sports student since I was a child, and I was sent to Shanghai Institute of Physical Education. In recent years, the expenditure on fitness has reached five figures, including participating in bodybuilding competitions, purchasing equipment, fitness-related food and supplements. And keep it in good condition. I think the fitness environment is very important for fitness. There should be many active people around you, so as to minimize being disturbed.

When I was a fitness girl, I paid more attention to the price and wanted to spend less. With the deepening of fitness, I pay more attention to service. I used to be a coach, and I don't object to sales promotion, but don't repeat it many times. You'd better make sure you are interested in going to the meeting again. Fitness white can find a coach to take it for a while. After all, there is a correct starting point to go further. Without correct guidance, the movements are easy to deform, not only failing to practice where they should, but also being injured. Instead of taking the time to find a coach to correct your own mistakes, it is better to lay a correct foundation first.

No gym is perfect. The new gym is small and beautiful, and sometimes the swimming pool, gym and other spaces in some traditional gyms are cut off, which reduces the choice of members. Some new gymnasiums need to be improved, because there is insufficient equipment during rush hours.

Wang Jie 30+ Media Industry Spends 65,438+0,000+

I have been working out for more than three years. First, I went to a yoga studio to practice yoga, and now I am taking private lessons. I also run by myself in combination with some group classes. I am thin, and the main purpose of fitness is to pursue a healthy figure and tighter lines.

Overall, the level of this industry is uneven. Some gyms just bet that you don't go, and he has a good chance of winning. Read more and try more (including the coach's background, qualifications, certificates, etc. And the international certificate is a little more reliable), you can definitely choose the one that suits you.

Sales routines are similar: "doing activities", "the last day of this price" or "buying for a year and a half", but it is difficult to meet a particularly professional coach. Most gyms just sell their own classes and don't listen to what customers say at all. Many gyms don't even evaluate users' basic sports ability, let alone personalized sports needs. If the gym can't even figure out the demands of customers, the products and services will naturally not be much better.

What kind of gym you choose depends entirely on your physical condition and exercise habits. There are too many fitness places and ways to choose from now, such as traditional gymnasiums, single-group venues, self-help gymnasiums and so on. No matter what way, the fitness effect still depends on yourself. The most important thing is to persist, even if it is to go running in the park at home.

I am willing to pay the corresponding price for professional services. I hope to have systematic sports guidance and cultivate independent, safe and healthy sports ability instead of sparring. Now many gym coaches are sparring. Sports safety comes first and the injury is irreversible. There is no special sports appeal. After you have a basic physical education foundation, you can practice by yourself.

In addition, I hope that the services in the fitness center will be more detailed, such as bathing (I am willing to pay more money, and it is really a collapse that I can't take a shower immediately after fitness in summer); The course introduction is more perfect, providing guidance and pre-class guidance training. I was once abused and cried in an equipment class. I've never touched it before. I searched the video before I went and thought it was okay. As a result, I didn't practice halfway, I couldn't keep up with my physical strength, and I was not familiar with the operation of the equipment. I don't want to go after once.

Ye Lin is 29 years old and the financial industry spends 25,000 yuan a year.

I started to exercise about four or five years ago, because I was old and wanted to exercise. My fitness process is gradual. Before, I followed Keep, then I followed Bloggers, and now I follow personal education.

The first two basically don't cost money, that is, they buy some equipment. The disadvantages are obvious-there is no law and plan, so you will practice when you are in a good mood and state, and you will put it on hold when you are too busy or have something to do.

Now this private education is 450/ hour, and my friend introduced it to me. Just started for a month. When I first went, the coach made an overall evaluation and plan according to my physical condition and body shape. Before that, I haven't exercised for a long time. My hind legs are weak every time I exercise, but my body is much better and I should stick to it for a long time.

I also tried the traditional gym, but the experience was not good. It looks very complete and professional, but in fact, the environment is very poor. It's all a face-saving project. I have been to one before, and there is no independent ventilation system in it. It uses a unified central air conditioner with the shopping center, causing the smell of hot pot in the basement to float to the fourth floor.

In addition, in the traditional gym, there will always be salespeople selling private courses to you, which makes me feel like a money printing machine. The gym didn't consider the problem from my personal point of view.

Comparing various methods, I prefer private education. They are more professional, so don't be afraid to practice by themselves. In the boring fitness process, time will pass faster if someone is with you. At the same time, fixed time and fixed people every week make me feel a little more in control of my life.

Matthias, 26, spends 5000 yuan on marketing every year.

After breaking up with my girlfriend before, I found myself thin, but I was pregnant, half shy and half unwilling to report to physical education class, ready to gain muscle. I visited several houses before reporting for work, and the environmental facilities were uneven. The most unbearable thing is that some people still sweat on their equipment after practice and leave without using a towel. Finally, I chose a gym close to home and few people.

It's been more than four years since I first tried to exercise, intermittently, and the average annual cost is about 5000 yuan. My goal has always been clear, that is, to gain weight and muscle, and I will achieve some results in exercise. Once I am lazy or irregular, I will lose weight again. I think those gyms that can let members directly see their achievements and progress are the most effective. It's a good idea to stick to punching cards one by one and give bonuses to those who achieve their goals.

I can understand the selling behavior, but I won't buy it. The fragrance of wine is not afraid of the depth of the alley, and a good private education plan must be tailored and passed down from mouth to mouth. Constantly recommending selling classes to each member, without distinguishing the real needs of each member, will also make members disgusted. It is better to subdivide customer portraits, tap their potential needs, and be targeted.

I once bought a private tutor, which is really professional. I made a special plan according to my physical condition. The quality of exercise is higher, and I am not easy to be lazy. Finally see the effect. After mastering a certain way of exerting power, I practiced it myself later. The busier I am, the more tired I am, and the more I want to abuse myself.

Later, I came into contact with some new internet fitness places, but these places either have no toilets but only fitness warehouses, and they leave after practice; Either only group classes have no equipment, and many teachers can't take care of them; Either you join some so-called black technology, the price is higher, and you will worry about whether it will hurt your muscles, and you need to make some compromises and concessions more or less. In the final analysis, fitness is your own business, and you can exercise at home. My friend stayed at home for 6 years and only did 50 belly rolls and 50 push-ups every day. His figure and spirit are enviable, and regularity is the best teacher for fitness.

Sasha is a 28-year-old white-collar worker who spends 5000- 1 10,000 a year.

I think traditional fitness is a waste of time and boring. I have been running before, and there has been no obvious change. I also practiced with keep for a while, so it was difficult to keep quiet, and some movements were not in place.

Later, I experienced an electric pulse fitness through a friend's introduction. I only lasted 10 minutes the first time. Because the electric pulse stimulates the muscles, I feel sore all over the body the next day and feel very cool. Since then, I have adhered to the frequency of twice a week, the time has also increased to 20 minutes, and I have lost more than 20 kilograms in four or five months.

After a month or two at the beginning, I lost more than ten kilograms, and then I entered the bottleneck period. I can't lose body fat after practicing for a while, but I began to lose weight after a while. I watched the size of fitness clothes change from size 2 to size 1 and then to size 0.

A class of more than 300 yuan is not cheap, but it is similar to a private class, and it also saves money on fitness cards and sports equipment. The biggest advantage is that it saves time and efficiency, and speaks with results.

For me, who is usually busy and a little lazy, electrical pulse fitness is a good way. I have completely abandoned the traditional gym and even started to eat and drink in a big way in this way.

The 27-year-old teacher in Yueqing spends 2000+ yuan a year.

I live in a second-tier city and started exercising at the end of 20 17 at the earliest. At that time, my best friend recommended a gym to me, saying that it was very suitable to hold a fitness package during the preferential period, and the location was not far from my unit, so I would go and have a look after work.

At that time, the facilities of the gym were still new, as if it had just opened. I am not fat and weigh less than 100 Jin. My main purpose is to keep healthy. In addition, I also want to run, sweat, detoxify and maintain beauty.

On the recommendation of the staff, I spent 1200 yuan to get a half-year card. As soon as I got the card, a personal trainer came to me and recommended various personal education, but the personal education he recommended didn't appeal to me, and I didn't buy it in the end.

At the beginning, my friends and I were very concerned. We used to exercise for two or three hours after work almost every day. After practicing for several times, I feel that their curriculum is very unreasonable. I am a teacher and usually get off work at four or five in the afternoon, but the fitness class in the gym doesn't start until seven every night. We have reported that the gym has not been adjusted several times, and sometimes there are almost no classes during the day. And even in the evening, there are not many elective courses. About two weeks, and we haven't been to that gym since.

Later, I chose a pay-per-view gym, took the last lesson and got to know the course in advance. In addition, I can make an appointment on my mobile phone in advance, and I can also check the fitness effect on my mobile phone after fitness.

After that year, I lost 10 kg, and my figure was slightly better than before. Later, after I was busy at work, I bought a treadmill and occasionally exercised at home, so I could keep my figure down.

Chen Huasheng is 30 years old+annual salary of data analyst 1000 yuan.

I believe that everyone who started fitness has got a fitness card, and I also got a New Year card. I can't go several times a year and the input-output ratio is low. Many traditional gyms have good locations and large space. The key is no fitness atmosphere. Many people come to herd sheep, exercise for ten minutes and take pictures for half an hour.

I have been exercising 10 years, and I have been exercising scientifically for almost 4 years. Now it's convenient and affordable to go to some gyms once in a while, or take some fitness training classes, and the effect is good.

I hate it when people keep recommending private courses to me. With this spare time, you can practice more tricks. Now I basically practice by myself. As long as I have the right posture, I have an effective fitness system that suits me. I can practice with a yoga mat.

Now I have formed my own fitness habit. I will go outdoors whenever I have time, tennis+running+cycling+mountain climbing. I used to run marathons, often practice table tennis, basketball and badminton, and also practice with friends around me.

At present, the average annual fitness investment should be around 1000 yuan, and by the way, the figure and weight of ten years ago have been maintained. A big house, a good residential environment and good air quality can create a better exercise environment and do not necessarily need a gym.

Ahua, a 32-year-old bank employee, spends 25,000 yuan a year.

The content of traditional gym training courses is rather boring, and the course content and time are arranged by private teachers, lacking the right to choose independently, with higher cost and less atmosphere than group classes. The most unbearable thing is that there is no comparison. The coach's physique is different from that of the students, so there is no comparability. If you insist on exercising but can't see good results, you will be more lacking in kinetic energy.

Now I will choose some gyms that specialize in group classes. I can make an appointment according to my own time and my favorite courses. At the same time, the course is rich in content, so I can try more fitness methods, such as dance class, bodybuilding class, equipment class and so on.

I've been working out for a year now, and I've lost about 30 pounds, with an average cost of 1500-2000 yuan a month. I think it is more popular to choose a gym.

In terms of experience, I pay more attention to service, and I am disgusted with promoting the purchase of private education courses. I will understand, after all, people want to make money, but they won't pay. For those newly opened gyms, my suggestion is to arrange more courses outside working hours.

The annual salary of a 25-year-old product manager of General Electric Company is 1 1,000 yuan.

20 16 after I came to Beijing, I worked overtime almost every day. I was "thin" and soon I couldn't eat any more. I immediately found a gym close to home and began to "abuse myself". I invested about 20 thousand back and forth, and the effect didn't disappoint me. Now the body fat rate has decreased and the muscle mass has increased.

The biggest feature of traditional gyms is the overwhelming promotion. I am a person who has no fitness foundation. I've never touched the equipment before. In order to learn standard movements and fitness methods, and to clear my ears, I spent more than 7000 yuan on 30 fitness classes. Surprisingly, after signing up, the coach will write me a recipe, plan the exercise and daily intake, which feels worthwhile.

Another strange thing happened to me. At that time, I just finished the annual card and practiced for a few days. After there was a conflict between the gym and the property, I ran straight away. I thought at that time, this money must be wasted. A few days ago, I suddenly got a call from the gym saying that it had resumed business and gave some subsidies. This was a surprise.

Before answering that phone call, I began to try a new gym. High cost performance and short payment period. Small classes, full-time classes, free time, strong sense of participation and good atmosphere.