1. Absolute or exaggerated terms such as special effects, full effect, powerful effect, miraculous effect, quick-acting, miraculous effect, super-strong, comprehensive, all-round, the most, first, super-class, top-notch, crown, extreme, extraordinary, skin rejuvenation and wrinkle removal.

2. Prescription, prescription, medicine, medicine, traditional Chinese medicine, medical treatment, cure, treatment, stretch marks, names of various skin diseases, names of various diseases and other medical terms.

3. Antibacterial, bacteriostatic, degerming, sterilization, antibacterial, anti-inflammatory, anti-inflammatory, blood circulation promoting, detoxification, antiallergic, desensitizing, freckle removing, scar removing, hair growth promoting, hair loss prevention, weight loss, liposuction, slimming, face-lifting and leg-lifting. , express or imply medical functions and functions.

4. Words with false meanings such as pure natural products.

5. Decoding, digital, intelligent, infrared and other terms that have nothing to do with product characteristics and are difficult for consumers to understand.

Software functions:

Unlike other e-commerce platforms, Xiaohongshu started from the community. At first, users focused on sharing overseas shopping experiences in the community. Later, in addition to beauty and personal care, information sharing about sports, travel, home, travel, hotels and restaurants appeared in Little Red Books, touching all aspects of consumer experience and lifestyle.

At the beginning of 20 16, xiaohongshu changed the manual operation content into the form of machine distribution. Through big data and artificial intelligence, the content in the community is accurately matched to users who are interested in it, thus improving the user experience.