The first question to consider when doing WeChat Mall: What products are there? Who are you selling it to? What are your strengths?

1. Opening a store is competition in the final analysis, such as: low-priced and high-quality goods, exclusive resources that peers can't copy, and strong strength to fight price wars. If you don't have the above advantages, the most important thing for you at this time is to choose relatively high-quality products, provide relatively unique services and interact with customers frequently.

2. When operating a micro-mall, you should choose your familiar categories, consumers and familiar products, so as to sell the products. Imagine, if your product can't attract you to buy it yourself, what reason is there to attract other customers?

Second, customers.

Try to segment customers and study what their biggest needs are. Think about how the store operates with the customer's thinking. What is the most attractive factor for customers to buy?

For example, if your micro-mall wants to sell fruits, then the biggest consumers may be working people, not uncles and aunts who are idle at home. First, aunts have plenty of time to visit fruit stalls and prefer to be picky. Office workers are the opposite.

Third, products.

Products should consider the profit rate, and only when there is profit can they survive and develop. The factor that determines the profit rate is attraction. How to improve attractiveness?

1) improve the quality of goods; 2) Increase the function of micro-mall; 3) improve service; 4) provide gifts; 5) Establish a good reputation in the industry.

Many people who are new to the mall have a headache about the number of fans. Without a fan mall, there will naturally be no objective sales of products. Then there will be a street scan code, which is to pay attention to giving gifts or reducing prices.

Remember: customers attracted by low prices will easily be kidnapped by others' low prices, and those who lose money and make money are still few! There are thousands of ways for micro-malls to attract fans, and it is not advisable to reduce prices. Look at the goods on Taobao, even the price difference of the same picture is several times!

Fourth, operation

The first core of operation is the conversion rate. There are many ways to improve the conversion rate, such as making good use of marketing plug-ins to improve the stickiness and activity of fans.

Can everything be simplified? The premise of all micro-mall operations is to choose a micro-mall system suitable for their own goods.