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Advertising poster production process-the steps of poster design and production
The design process of advertising posters mainly includes the following steps: 1. Pre-preparation: collect and sort out the company profile, corporate culture, institutional setup, corporate positioning, corporate philosophy, corporate characteristics, industry positioning and other related information, and extract the core elements that best reflect the company's strength; 2. Conforming to the company concept: According to the company's industry attributes, brand concept, corporate culture and product characteristics, these elements are organically combined and applied to logo design. 3. Standard color refers to the color used by the company in the process of brand design, graphics and product packaging design. It embodies the profound management concept of the enterprise.

What are the steps to make a poster? To make a beautiful poster, we must first make clear the theme of the poster and collect relevant pictures and text materials according to the theme. Determine the content of the products or activities to be promoted in the poster, and draw up the propaganda slogan or introduction to prepare for the production of the poster.

After selecting the material according to the determined topic, it is necessary to sort out and modify the material and apply it to the poster. The first is the design of the poster background. According to the theme, if the theme is "

Christmas Eve

",the background color can be blue, can be related to the night background. Making the background tangent to the theme is the key to making a beautiful poster.

According to the layout requirements, the text should be typeset first. Put the text to be introduced in the corresponding layout and change the font according to the overall style of the poster. Pop font is a commonly used font in poster making, which is relatively easy without changing the shape of the font itself, and is suitable for making posters from the perspective of aesthetics and rigor. After designing the font, read it carefully to avoid unnecessary mistakes and language diseases.

After the text is typeset, the picture should be typeset. Paste the picture into the corresponding layout area. The pasted picture should be clear and beautiful, and the color should not conflict with the background color. After pasting, the size of the picture should be modified to adapt to the size of the whole layout and the text on the layout, so as to maintain the coordination between the two.

After the background, text and pictures are done, a poster is basically completed. But in order to make the poster more beautiful, it should be adjusted according to the effect reflected by the whole poster. When adjusting, try to enrich the content of the poster, adjust the color matching of the poster and highlight the eye-catching point of the poster. After adjustment, design an attractive theme for the poster and put the theme in the layout. The font of the topic should be the most eye-catching and the color should be the most prominent.

I want to learn the steps of poster design and production, highlight the theme, and then show it in the form of posters.

Steps of poster design and production:

The first step is to draw a sketch.

Prepare some reduced drawing paper with the same proportion as the poster frame, which is generally only 1/8~ 1/4. This scaled-down sketch is called a sketch. Because of its small area, poster designers or special layout designers have the conditions to try a variety of layout schemes, sometimes as many as twenty or thirty.

The second step is to solicit opinions.

Try to use these sketches to solicit opinions from others, and select a few better ones for reference. Sketch mainly shows the overall composition effect, without showing the details of each constituent element. Choose one of several design sketches as the final scheme, and then make a design draft.

The third step is to determine the manuscript and make it formally.

Posters are mostly made by lithography and used for posting in public places and shops. Skillful use of DTP technology can create exquisite poster advertisements. Of course, there are also some temporary posters, only hand-painted and not printed. These posters are popular in nature.