The upper reaches of the beauty salon industry are beauty cosmetics and beauty instruments, the middle reaches are beauty salons and barbershops, and the lower reaches are consumers.
In recent years, with the upgrading of domestic residents' consumption level, the upstream of the beauty salon industry has developed rapidly, showing a very good growth momentum. Among them, the domestic cosmetics market has become the largest emerging market in the world. In just 20 or 30 years, China cosmetics has grown from small to large, from weak to strong, from simple and extensive to leading technology and group management, forming a large and vibrant industrial army.
According to the data of the National Bureau of Statistics, in 20 18, the retail sales of cosmetics above designated size in China was 261900 million yuan, up 9.6% year-on-year, which was 0.6 percentage points higher than the growth rate of the total retail sales of social consumer goods in 20 18.
Moreover, China also imports a large number of beauty cosmetics and skin care products from other countries. According to the statistics of China Customs, from 20 14 to 20 18, the import volume and amount of beauty cosmetics and skin care products in China increased. By 20 18, the import of beauty and skin care products in China will reach 203,700 tons, with an import value of 992 1 10,000 US dollars.
In terms of beauty instruments, China has also become the main producer and market of laser beauty instruments in the world. Domestic manufacturers have been able to produce IPL/E optical beauty instrument, YAG( 1064 nm) laser skin beauty instrument, RF rf beauty instrument, CO2 laser beauty instrument for non-surgical and non-interventional purposes, 808 semiconductor laser, etc. Products are not only for domestic use, but also exported overseas.
In contrast, the mid-stream development of the beauty and hairdressing industry is relatively stable. According to the statistics of the Ministry of Commerce, by the end of 20 16, the number of activity units in the beauty and hairdressing industry in China was 33 1 10,000, a year-on-year increase of 2.0%. Among them, the number of professional beauty enterprises (including manicure and bodybuilding) is149,000, and the number of professional hairdressing enterprises is182,000.
In terms of operation, in 20 16, the turnover of the national beauty and hairdressing industry was 31292.4 billion yuan, a year-on-year increase of 2.7%; In 20 17, the growth rate of turnover rebounded to 3.59%, and the turnover reached 32,465,438+75 million yuan; In 20 18 years, the industry turnover is expected to be around 3408.1600 million yuan.
The downstream of the beauty salon industry chain is the vast consumer groups. In recent years, with the beauty and hairdressing industry entering the growth stage, beauty and hairdressing consumption has become a new hot spot and new fashion for mass consumption, and the fifth hot spot for residents after real estate, automobiles, tourism and electronic communication. At present, the consumers of beauty salons in China are mainly young and middle-aged, especially those aged 365,438+0-40, who have the strongest demand for beauty, accounting for 40.065,438+0%.
The industry has broad prospects for development.
With the continuous improvement of the income level of Chinese residents, the consumption power has also increased accordingly, and the public's pursuit of beauty and willingness to consume have also increased significantly. The development of beauty salon industry presents a trend of rapid development. It is estimated that the market size of China's beauty and hairdressing industry will maintain a compound growth rate of 4.56% in the next five years. By 2022, the market size of China's beauty and hairdressing industry will exceed 400 billion yuan, with broad prospects.
For beauty salons, to grasp the development opportunities of the industry depends in part on the upstream products and services. Therefore, as a beauty salon directly facing consumers, it is of great significance to strengthen the contact with upstream suppliers and establish a stable and reliable supplier channel for the cultivation of enterprise competitiveness.
In addition, high-end projects are also an important direction for the development of many beauty salons. This is related to the high profits of large projects, but when developing high-end projects, we should pay full attention to the harm caused by excessive pursuit of high-end projects. If we blindly pursue big projects, the relationship between customers and groups will begin to be seriously divided, and the employees of beauty salons and even the whole beauty salon will begin to choose the so-called VIP customer groups. The customer groups of Class B and Class C will be marginalized subjectively, and the service time will be reduced and the service quality will be weakened in the service process. In addition, too much pursuit of big projects will have a great impact on the business philosophy of beauty salons and have a great negative impact on the positioning of their development strategies and the establishment of competitiveness.
For more data, please refer to the Analysis Report on Market Foresight and Investment Planning of Beauty Salon Industry in China issued by Foresight Industry Research Institute.