1, share dry goods
Sharing dry goods means sharing professional content related to your field. Dry goods articles are best done on the official WeChat account, which can directly bring fans; If not, you can selectively forward some. For example, I do artificial intelligence, so some articles shared by my circle of friends are articles related to artificial intelligence, which are very helpful to people who see them in my circle of friends. This can establish your professionalism and increase the recognition of your professional knowledge in the circle of friends.
Step 2 share daily life
Besides sharing dry goods, you can also share your daily life, such as what books you read, what interesting things you met today and what new things you learned. As long as it is not too private or too negative, you can share it with your circle of friends. Usually, people in our circle of friends, we may not know or understand, but by sharing some things in your life, they will feel that you are near them, which will narrow the distance between them and increase their trust and goodwill towards you.
3. Content fission
After the foreshadowing of the previous content, people in the circle of friends will have an understanding of your professionalism and daily life, and cultivate goodwill and trust. Then you can start to do some content fission. For example, what is commonly used now is to collect a large number of information packages, and then send a publicity copy in the circle of friends to attract friends to scan the QR code and join your official WeChat account to get this information.