From Patek Philippe, this sentence has always been called the most classic advertising language in luxury goods.
2. If they are not good, neither are we. My brilliance comes from your grace.
From Sassoon.
3. Contact people. (Nokia) People-oriented Technology
From Nokia.
4.Life'sgood.LG Happy life
From LG.
At 60 miles per hour, the loudest noise of this new Rolls-Royce comes from the electronic clock.
From Ogilvy & Mather as Rolls-Royce's most famous long title copy.
6. This is an advertisement for Chivas Regal.
If you still need to see the bottle.
Then you are obviously not in the right social circle.
If you still need to taste it.
Then you have no experience to appreciate it.
If you still need to know its price.
Turn the page, young man.
Although the copy written by NeilFrench, the god of copywriting, is a bit long, it doesn't affect our memory after reading it.
7, poetic, dancing close to me. Dynamic poetry, dance close to me.
It belongs to Toyota.
8. This is not a trip. The journey always has an end, but we will continue. The world is changing, so are we. When the plan disappears and the dream becomes the master, wherever I go, there will be you-my luck, my destiny and my future. Chanel is the fifth and irreplaceable.
Chanel No.5 perfume.
9. If you want to be irreplaceable, you must always be different.
From Chanel, similar fashion concept, Chanel said a lot. For example: fashion will pass, but style will last forever; Some people think that the antonym of luxury is poverty, but it is not. The opposite of luxury is vulgarity. Every girl should do two things: be tasteful and radiant; Women who don't wear perfume have no future
10，Focusonlife。 Take life as the goal.
It was taken with an Olympus camera.
1 1、
Gold is cold, diamonds are dead, and luxury cars are just cars. Don't pretend, feel real.
Amos pheromone perfume from France.
12, love needs to be expressed every day.
Children's Day advertisement from Debon Express. Mother is always busy and has no time to stop and take care of her children. The child said, "My mother was eaten by Time monster. My mother and I live in different time and space." . In order to let his mother spend more time with him, the child saves 5 minutes every day as a gift for his mother on Children's Day, hoping to spend more time with his mother. Finally, his mother promised him with tears: "I will spend more time with you every day." Love needs express delivery, just because it can't stand the long wait.
13, children are the most precious life express that couples sign for in their lives.
From the advertisement comment area of Debon Express Children's Day.
14, under all but above all.
Dover tire company.
15, the best school district is the study at home.
An advertisement from a bookstore.
16, I worked for three minutes, but I loved you for so long.
Confession from Zhenai 520 subway: People like you, I have nothing to talk about except falling in love with you; I can't afford a real Chanel yet, but my love for you is sincere.
17. Happiness in children's eyes is priceless.
The copywriter from the social experiment activity of Honey Bud Play Bar invited children to bring their old toys for new ones. The rule is that children can only make their own choices and parents are not allowed to express any opinions. Under such rules, the performance of parents and children is very thought-provoking. Some parents don't give any advice and let their children choose according to their own preferences and standards. However, some parents ignore the rules and constantly guide their children to choose toys that look more valuable. Most children ignore their parents' instructions and only choose the most expensive one. Even the happiness of old toys brought by other children is simple. They don't measure the price, and there is no cost-performance comparison. They like a toy just because they like it most simply.
18, the French said: love has messed up life, so love it!
The French said: The first sign of true love is the timidity of boys and the boldness of girls!
The French say: cowards can't make beautiful girlfriends!
A group of love advertisements from Left Bank Coffee, Fa Tan, consists of three chapters. Three short stories about pre-dating, post-dating and confession are spread out in three-sentence love quotations, which vividly reflect the excitement and panic before dating, the guessing period after dating and the nervous expectation when confession, and are full of real and delicate little happiness.
19, between coming and going, you can always grasp the time.
Rolex.
20. The poor get rich because of books, and the rich get expensive because of books.
From yonghan international bookstore.
2 1, because it is not the best, so work harder.
From Aikejia Furniture.
22. There is no best, as long as it is better.
It belongs to Aucma refrigerator.
23, bitter pursuit, sweet enjoyment
From Yili bitter coffee ice cream.
24. Real gold is not afraid of fire.
From the golden bell jar VCD.
25. It's no big deal
From Fengyundan breast enhancement advertisement.
26, plain, not the best way, ups and downs, can enrich life.
An advertisement for breast augmentation from Taiwan Province province.
27, a little color every day, moving life infinitely wonderful.
From Amway cosmetics.
28. There is no place you can't go, only places you haven't been.
Chevrolet.
29. Simple and complex articles
From FAW-Volkswagen.
30. Think small. I think the small one is good.
From the Volkswagen Beetle.
3 1, the heart is different, and the heart is moderate.
From Martell.
32. Your health is very important.
Tianda Pharmaceutical.
33. If you don't manage your money, money will ignore you.
From Financial Weekly.
Progress means never stopping.
It belongs to Toyota.
35. Life is like a supermarket. You choose your own life.
The official account slogan of WeChat comes from Luguoyuan.
36. What you find with your heart is what others don't want to miss.
From the little red book "Three Days and Three Nights of Hugh and Little Red Book".
37. If you have a hobby of writing, writing will become your hobby.
From a hobby brand pen.
Only maternal love can make lies the greatest language in the world.
From a public service advertisement.
39. Here, the incense did not last.
From a non-smoking advertisement.
40. Winning a prize is the reward of love, not the dedication of love.
From the welfare lottery advertisement.
4 1, AIDS does not kill people, greed and indifference kill people.
From AIDS public service ads.
Please don't let them just leave their names.
There is a similar slogan in the public service advertisement for animal protection from IFAW, the international animal welfare foundation: Don't let our children see today's animals only in museums.
43. Spiritual communication does not need too many words.
The library reminded to keep quiet.
44. It is the biggest prejudice of human beings to judge the dignity of life only by human standards.
From a public service advertisement.
45. When wrinkles are all over your forehead, your hands can't heal, let love flow into your eyes along the wrinkles; When childishness fills your eyes, your hands can't be erased. Let love shine ahead like a lighthouse. It is a human virtue to respect the old and love the young.
From a public service advertisement that respects the old and loves the young.
46. Be careful, driving fast will make you money and keep you safe.
Public service advertisement for automobile safety promotion from Ling Fei.
Remember, God is not perfect. He prepared spare parts for cars, but people didn't.
Traffic safety public service advertisement.
48, perhaps, your fingertips with other people's lives.
It's from the no-smoking advertisement in the hospital.
49. How do you know if you haven't experienced it? The simpler the surface, the more learned it is.
From the island horse sign.
50, by two people, called "from" to the end.
A diamond ring from Lin Xiao.
5 1, public trust is vitality, where there is opinion, there is foresight.
From the Bund Pictorial.
52. When you saw us, I was talking about our news on paper. When you can't see us, I am on my way with our news.
From southern weekend.
53. Love must be expressed bravely. Who knows which comes first, dawn or accident?
It's from Yueji magazine.
54. A woman's fate is her own decision. It's destiny takes a hand, but it's superstition.
It's from Yueji magazine.
55. I have no background. I am my best background.
It's from Yueji magazine.
56. Truth is power.
From CCTV 1 CCTV witness column.
57. everything has rules
From CCTV2 economic and legal column.
58. Turn on the TV and watch a movie.
From CCTV movie channel.
Let the world listen to our voices.
Cctv image advertisement.
Where there is life, there is hope.
From life magazine.
6 1, troubles are far away, happiness is near, pathfinder, free heart.
From Pathfinder (outdoor sportswear).
62. I love my family because I care about my family.
From home.
63. Let go of your prejudice and you will make wonderful discoveries.
Konica's camera took it.
64. Don't forget the real scenery around you because of the excitement between your fingers.
Judging from DTAC's advertisement in Thailand, DTAC is a telecom company in Thailand. The above slogan is telling everyone: don't ignore the existence of people around you because you are addicted to playing mobile phones, put down your mobile phones and live seriously.
I will fight for my career, and I have never given up on you.
For Ericsson, understanding is communication.
66, really! It's different.
Genuine from Windows7.
67. Excellent transformation at your fingertips makes it easy for you to have outstanding changes.
From HP color laser printer.
68. No discord, no concord
From a typewriter advertisement.
69. Your world is unbounded from now on.
It's Ford's
You won't get a second chance to make a first impression.
From Head & Shoulders.
7 1, no matter how far apart, our hearts have no distance.
Self-absorbing tissue.
72. If attitudes change, children's lives will also change.
From a public service advertisement.
73. Confidence gathers strength.
From CCTV's propaganda film on earthquake relief: grief has become stronger, and we are confident to bear the biggest disaster divided by 65.438+0.3 billion, and even a small effort multiplied by 65.438+0.3 billion will become extremely powerful.
74. Band-Aids firmly believe that there is no unhealed wound.
From a band-aid. Band-aid.
75. More lubrication and less friction.
From the same lubricant.
76. Like soup, people always need a long time to get the essence. Cook myself a soup, which belongs to my confidence soup.
It comes from a public service advertisement "Confidence Soup", which is about the financial crisis in 2008 and many people lost their jobs.
77. Crane dancing on white sand makes my heart fly.
From Baisha cigarettes.
78, always inadvertently, bring you the most meticulous and considerate care.
Haagen-Dazs.
79. Time makes classics and time makes eternity.
From Valentino's suit.
80. Busy but not blind, relaxed but not indulgent, moderately relaxed.
Business men's wear from Li Lang.
8 1, only entertain the most important people in your heart.
Steak from Formosa Plastics in Wang Pin.
Father's seal: senior executive of Taiwan-funded enterprises, 15 years of industry experience, annual salary of 200,000, MBA, and housing in inner ring.
This is five of his son's 100 labels.
He only has one label: father.
My article: It's really difficult. He is moody, disoriented, critical and unreasonable.
This is five of the 100 common complaints you give customers.
You should say thank you for your growth.
Wife: I'm in a meeting. I will go on a business trip tomorrow. I'm busy. We'll talk when we have time. Go to sleep first.
These are five of her husband's 100 common replies.
She has only one thing that matters most: waiting for you.
These are the only cow b copies I have ever seen.
Little cards always have surprises.
Speaking of copywriting, I have to mention that Durex flirted with the copywriting of major brands some time ago, which is simply against the sky.
Old drivers, how about this copy? Is the green arrow next to the supermarket door usually a condom?
Then Durex started flirting with Dove chocolate.
Dove first, you can flirt with major brands with Durex, haha, Durex, in Weibo @ all their officials.
In the afternoon 1, @ Jeep started.
The old driver took me . . Don't blush at all
At 2 pm, @ Levi's jeans pocket
Of course, there are always reciprocal actions, and the major brands that have been molested are not willing to be lonely. They hit back and flirt, and watch and cherish it.
See how Green Arrow opposes flirting.
Then I began to flirt with major brands and went directly to the picture.
Midea rice cooker
Shanxi mature vinegar
Fiyta watch
999 dermatitis apartment
Budweiser
The master is in the folk! Master is also in the enterprise.
I'm a crazy copywriter. Let me share a wave of inventory that I have collected for many years, not to mention big brands. Let's see what "experts are among the people" means.
1. See how others sell fruit.
It is also necessary to sell bras and underwear.
3. Traffic police tip: At our age, we must remember to wear a helmet when riding an electric car, otherwise we will be recognized by classmates driving a Mercedes-Benz BMW.
4. Lottery shop copywriting: Dear, don't forget to buy lottery tickets no matter how busy you are at work! After all, earning100000 is much more difficult than earning100000.
5. Continue to copy the lottery shop: In fact, you have100000 deposit in the bank, but you just forgot the withdrawal password. You need a 2 yuan every time you enter your password. Once it's right, the money is yours. Don't worry, don't give up. If your heart is there, your dream is there.
6. The supermarket aunt's counterattack: eighteen eccentrics in Yunnan, it's strange not to buy a tour.
7. A barbecue shop: Friend, let me count it by hand. Your stomach is short of wine and your five internal organs are short of strings. Come in and make up.
8. another barbecue shop copy: you are the wind, I am the sand, eat chicken feet and then go home.
9. Don't give me fake money.
10. Let's see if you dare to hit me: older women will marry if they chase me.
1 1. No smoking at gas stations: We fully understand that your life is worthless, but oil is really expensive.
12. Real estate agent
13. It's toilet paper, not Hada.
14. Is it unkind for me to go to the toilet with this canteen, but it's really good: takeaway can be eaten for a lifetime, and canteen can only be eaten for a few years.
This knowledge, this incitement, advertisers, tremble, careless copywriting is not as good as roadside stalls, * * * encourage!
The two mountains of the current copywriting session. Durex and Jiang
Today, I only send Durex's copywriting poems (natural understanding is the best)
1, Spring Poetry
I got up in the morning and was attracted by the copy of these posters.
I am a designer, but I have a soft spot for words. I usually like to collect some classic sentences and occasionally write about my feelings. What attracted me at first was this series of pictures. Later, I looked at these copies carefully and couldn't extricate myself.
Theme: It's very cold this year. Listen to something awesome!
Close to real life, the text is easy to understand. The focus is on this series of advertising words, which reflect the living conditions of many people.
"The monthly salary is 5,000, but you have to work hard to live like a monthly salary of 50,000."
As a working family, many people around me are trying to live like this, including myself. Living in a big city, although the salary is not high, all kinds of excellent people around us are invisibly influencing our requirements for ourselves and want to live more exquisitely!
"There are many big events in the news every day, and I don't care much. However, I received an email from HR today, saying that the salary of 13 was cancelled at the end of the year. "
In fact, many times what we care about is not the thing itself, but whether it affects us. This has a lot to do with the level of personal needs.
"The meeting, the more people, the more confused. Fortunately, the more people listen to the list, the clearer it becomes. "
"I haven't met anyone I like this year, but I heard a favorite song today."
"The older you get, the more you feel that only hair loss is the easiest."
"The person I like is blacklisted in the address book, but fortunately my favorite song is on the music list."
"It snowed in my hometown today, but it will still be warmer than Beijing at 1 am."
"When colleagues talk about stocks, I bring headphones."
It's very cold this year. Let's eat something hot!
First, Hangzhou Metro Netease Cloud Music Advertising Copy:
"I wish you happiness is false, and I wish you happiness is true."
"When I was young, I wanted to be anyone but myself."
"Don't frown, I'm going."
"What I am most afraid of in my life is nothing, and it is also said that ordinary is rare and valuable."
These sensational or inspirational comments are all from Netease cloud music users.
The subway will also play xxx songs of xxx users.
I don't know what impression users will leave when their comments are printed on the subway. __
Second, the Coca-Cola prize collection-48 expression bottle quotations:
"What I want to say most is written in my eyes, in my manuscript box, in my dreams and in my wine."
"If you don't do one thing now, you won't do it all your life."
"I'm waiting for someone who may never come." __
Third, Ogilvy & Mather's copy for the 25th anniversary of world culture:
"I don't know when I started, I am afraid of people who study. Just like we don't know when winter will start, we just feel that the darkness of the night is getting longer and longer. I'm afraid of people who study. When I talk to them, I am like a transparent person, and my pale head can't be hidden. "
"I'm afraid of people who study. They know that life is short, and people are always smart too late.
I'm afraid of people who study. Their time is my life.
I'm afraid of people who study.
Especially those who are still studying. "
Grasp the difference between people who don't read and those who read, and each sentence is carefully portrayed and poked. __
Fourth, can't Jiang go home?
On the occasion of the Spring Festival, many office workers in foreign countries are busy with their work. At this time, whether you can go home has become a warm stone in everyone's heart. A series of sharp contrasts at home and abroad show the contradictory love between two generations.
Five, NIKEwomen is just for the better. The poster uses a series of female fitness scenes with inspirational slogans. Sweating like rain on the sports field but still trying to persist is touching. It is very eye-catching for the women's market.
__
What is Niu's copy? Many people may be knowledgeable and have some experience. They have read a lot and done a lot of copywriting, but their understanding of copywriting is not profound.
Really good copy is not written, but depends on insight and thinking, which requires in-depth market research!
Look at a few examples:
Men only go to Blue Ocean House, Blue Ocean House and Men's Wardrobe twice a year!
Good copy, insight into men's shopping pain points, while the price and products of Blue Ocean House are more unified and standardized, without bargaining. Men go shopping to buy clothes in the hope of quickly buying a specified brand and model, which style to choose at most, so the word wardrobe is absolutely useful, which is a good metaphor. Shopping twice a year is also aimed at the pain point that men don't like shopping.
Melatonin, no gifts this holiday!
This advertisement is very good, although it doesn't reach the top. Let's analyze, health care products are repositioned as gifts, exclusive, and melatonin is popular this year, with scenes and festivals. Therefore, the sales force of this kind of copywriting is very strong, which explains the product category, product value and usage scenario.
Really good copywriting should take into account sales, marketing and brand!
The first sales force: needless to say, everyone says that a good copy can sell goods, and a copy that doesn't sell goods is a rogue;
The second marketing power: the sales power is similar to the classic quotations of terminal shopping guide and promotion, but the marketing power is based on mountains. Your copy is not only said by consumers, but also willing to help you spread it. Channel recommendation is better. In short, copywriting can inspire more people to help you spread word of mouth and spread it widely!
The third brand power: brand awareness and brand image, you can remember your concept and name from the copy, and the differentiated value brought to users. In the internet age, excellent copywriting should also bring its own traffic, or take advantage of hot spots to make a good combination. Like Durex's copywriting, it is very sought after by the media and helps it spread for free.
Sales pay attention to the door-to-door, marketing is king, the brand is convinced, buy by name!
Shang Mumu said, focus on Internet business model, brand operation and copywriting planning, so that people who know brands can really get rich!
Oh, my God! Get out of the way
Great copy. Why didn't anyone say durex?
Durex's copy couldn't be better!
Copywriting with a monthly income of 30 thousand is not a general nuisance!
Let me show you.
Durex's powerful ability to keep up with hot spots, enlightened creativity and ubiquitous routines.
Shawn Yue is married.
1February 5th is AIDS Day.
A little literary and fresh.
A long routine
Comics are also very nice (. ω 。 )ノ_
Durex didn't give me money! ! !
I haven't used it either !
Everyone is saying that Durex's copywriting is awesome, and I really have to accept it. Behind all kinds of hot spots, there is his vigorous figure. So today, let's have some innocent and fresh copywriting for primary school students. After reading it, I was convinced, but I was really convinced. Since ancient times, teenagers have copied, and the waves behind the Yangtze River have pushed the waves before.
I feel that this is a group of primary school students with stories. I really want to rant about what my sister did when she was your age.
What is the slogan of Patek Philippe? No one can have it
Patek Philippe
, only for the next generation.
Owning a Patek Philippe watch means bringing an extraordinary wealth to the whole family, which has been passed down from generation to generation. By building a bridge between the past and the future, the master created his own tradition in the true sense.
In order to ensure that the services provided by Patek Philippe can meet the expectations of the watch owners to the greatest extent, Patek Philippe's distribution network has been carefully screened. Patek Philippe considers it its responsibility to provide the highest level of after-sales service, so it is regarded as one of the important standards of Patek Philippe seal. For the watch owner of Patek Philippe, this means that this timepiece will receive lifelong care and care.
Patek Philippe history:
Patek Philippe was founded in 1839, and history has long been integrated into it.
Geneva
This is inseparable from the long and splendid watchmaking tradition. This is a brand legend full of unique inheritance, which comes from the rich watchmaking experience and exquisite skills accumulated by several generations to ensure that watchmaking technology is passed down from generation to generation and carried forward. The tradition of innovation means persistence and renewal.
While adhering to the tradition of innovation, Patek Philippe, with its outstanding achievements in innovative research and development, constantly pushes watchmaking technology to break through the boundaries and reach new heights. Patek Philippe has obtained more than 100 patents so far, of which as many as 20 patents have had a great impact on the development of watchmaking industry, and established the pioneering position of watchmaking workshops in watchmaking industry.