Over the past 26 years, Sofitel has created countless sales miracles in the daily chemical industry in China by virtue of its differentiated marketing concept, from seaweed slimming soap, which is popular at home and abroad, to papaya whitening facial cleanser, which is popular all over the world, from shampoo, which has been popular for more than ten years, to freckle slimming series endorsed by many celebrities. Sofitel has found its own way in the daily chemical industry in China through its own efforts. It also established Sofitel's position as "the first brand of functional cosmetics in China". At the same time, Sofitel's good product quality has been recognized by consumers, and a series of honors such as "China Famous Trademark", "China Famous Trademark" and "China Consumer Protection Brand 3 15" have followed. According to the analysis report of Hayabusa World Brand Lab 20 1 1, Sofitel became "Top 500 Most Valuable Brands in China", ranking 383rd, with a brand value of 244 1 billion. It is far ahead among domestic brands of daily chemical products.
In the face of past honors, Rourou is not lost in success, but clearly sees that the future competition direction is the competition between scientific and technological strength and product quality. Therefore, Sofitel has never relaxed its investment in R&D for more than 20 years. In 20 10, Sofitel cooperated with the Third Affiliated Hospital of Sun Yat-sen University and the Biology Department of Jinan University to establish the Sofitel Skin Engineering and Cosmetics Research Center, the most powerful research center in China. And hired well-known experts at home and abroad as the chief researcher of the center. At present, the research center has developed into a multifunctional research and development institution integrating basic research, reagent production, raw material production and sales, formula preparation and scientific research and training. With the continuous progress of scientific and technological research, Sofitel is pulling away from other competitive brands and laying a solid foundation for future development.