Official website introduced this product as follows: nourishing steamed chicken, selecting ecological live chicken, and offering the purest and most tender chicken. Adding nourishing medicated diet in the form of original dry steaming has the effects of warming the middle warmer, benefiting qi and filling the essence.
After reading the copy, you will find that there is no sense of picture at all. How delicious is this steamed chicken?
So the author revised the copy again. The logic of the revision is to experience the product yourself and then refine your true feelings. The general introduction is as follows:
The whole steamed chicken is as big as a small watermelon, wrapped in delicate shiny tin foil. When you open the tin foil, you will smell the smell of hot chicken, and the chicken skin is covered with glittering and translucent juice. In less than 15 minutes, you have wiped out the whole chicken.
Do you feel drooling when you see such a copy and hear such a description?
To sum up, the method is three steps:
1, when describing the experience product, you should have the feelings of eyes, nose, ears, tongue, body and heart.
2. Pretend to be a customer, re-experience your products and record your sensory feelings.
3. Experience products with childlike curiosity and impress customers with passionate copywriting.
I'm Akamatsu, and the disassembled version of marketing guru Guan Jianming's masterpiece "Explosive Reproduction" has been launched. The mobile phone application "Leko Unicorn" can read the full text for free.
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