Analysis of the idea of poster production process: 1, collecting and preserving beautiful materials and elements at ordinary times; 2. Firstly, analyze the industry and background, find out the key words, find the reference according to the content, find the visual model and determine the color scheme; 3. According to the requirements and materials, find a good layout, arrange the layout, and put all the elements away; 4. Visual design by combining color matching and typesetting; 5. Add details and decorations, match small accessories, and adjust the page elements to be unified and coordinated; 6, the final adjustment, all elements together, reduce too much decoration, to achieve the final integration. Production process: 1, information sorting: determine the production purpose, sort out all the necessary information, leave the necessary elements in depth, classify the information, divide it into limited levels, and determine the most important information; 2. Determine the version center and page spacing: the version center refers to the area that carries the screen content, also called the typesetting space; Determine the heart rate according to the specific content, too large or too small will affect the final effect; 3. Setting grid: grid plays an important role in improving the effect of the whole layout, which can standardize the layout, enhance the sense of order, enhance the aesthetic feeling of the picture, and ensure the order and rhythm of the layout; 4. Determine the main body of the picture: the largest element in the picture can be text information, pictures, illustrations and other forms. The most important thing is to establish visual attraction and become the biggest visual focus in the picture; 5. Function allocation: put the most important information in a conspicuous place, put the unimportant information in a secondary place, and put the relevant information in groups; 6. Visual level: There are many ways to divide visual strength according to the function of elements. Conventional methods will emphasize the enlargement of elements rather than the reduction of elements, so as to divide the visual strength of groups; 7. Color matching: after determining the basic framework, color matching is carried out. Through the purpose, concept and temperament of the theme, different colors show different temperament; 8. Font selection: Font selection is very important. Different fonts will produce different effects. Don't use too many fonts, use two fonts; 9. Graphic information: extract keywords from the text for graphic design, so as to better convey the picture information. What format does ps need to make posters? This paper takes win7 system ps20 18 as an example to demonstrate, and the specific steps are as follows.

Width 18 inch, height 24 inch, resolution 300 color format, rgb8 bits for ps standard poster format.

1. Start the ps program in the system and click the "New" button to create a new file.

2. Click the Illustration tab in the toolbar above to create a new file.

3. Click the poster preset label in the file under the label to create a new file.

4. You can see the contents of poster formatting on the right side of the workspace.

Hand-painted POP making skills hand-painted POP making skills

Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. The following are my hand-painted POP making tips for everyone, please refer to ~

Hand-painted POP making tips Practice hand-painted POP orthography or movable type is the basis of a poster. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.

Mastering several common font decoration methods is the soul of a poster. A good title can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.

Pay attention to the layout of typesetting. The simplest typesetting is horizontal layout. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:

Title, illustration and text each occupy about 1/3 of the poster area. The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )

Leave the four sides of the poster blank, which is also called the external "gas preservation" of the POP poster. If there is no gas retention, the content of the poster will be pushed in all directions, which will make people feel suffocated and stuffy in their chests. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) size' POP' should be left with 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.

As long as there are more than two lines (including two lines) in the content, the line spacing should be greater than the word spacing POP, so it is necessary to pay attention to the line spacing of each line of text. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.

There are not many colors but a poster, and the theme can be 3~5 colors. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.

The choice of illustrations should be related to the product. For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.

Generally speaking, the main title of an event poster is more direct, so people can know what the event is at a glance, or the main title is more interesting and the subtitle is more straightforward.

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