Find the direction that you are good at writing, and teach you a very useful method-posting soft articles on the platform, which can be Little Red Book, Tik Tok, Jane Book, or a media channel aggregation platform, such as the media box used in operation. Good content may not be popular, but bad content will definitely not be popular. Do you promote your brand through the media &; Products, WeChat official account soft text, writing small red book and cursive copy, or doing Tik Tok live broadcast, Taobao e-commerce or Pinduoduo all need good copy content to use, so what skills do you need to acquire for a good copy?

0 1? 3? Let others think for a second?

If you are given five hours to write a copy, please spend three hours thinking about the topic! Users browse too much information quickly every day, and you can decide whether to go straight to the point at a glance. Without rational and accurate analysis, your chance is only 3 seconds!

So what are the criteria for a good title? The common forms that must have freshness, interest and strong communication are: questioning, dialogue quotation, love story, number, curiosity and spitting. We should use celebrity effect, digital symbols and the latest fashion trends to attract readers' attention from the perspective of complete altruism.

02? Have pain points

Words can't create desires, but they can arouse the hopes, dreams, fears or longings that already exist in the hearts of millions of people. We judge beauty with our eyes, smell it with our noses, hear it with our ears, taste it with our mouths and touch it with our bodies. When we know and explore the world, all intuitive experiences and feelings depend on sensory perception, so words should have a sense of picture and scene.

Use readers' conformity psychology, self-psychological compensation, respect and self-realization needs to find some people's pain points and then solve them. We don't encourage anxiety, but solve a real problem.