Nowadays, many people know the word ip, but unfortunately, they don't understand it at all, can't use it, and can't persist. Do you not quite understand the meaning of ip? Still really don't know how to start? Actually, I think it should be the former.
Let's first understand-what is-IP?
For example, when it comes to Taobao, you can think of Ma Yun; Speaking of air conditioning, you can think of Gree and Dong Mingzhu; If you watch more short videos, you can think of Li!
If you want to achieve something in a certain field, think about it first. What are your advantages and highlights in this field?
Many people feel that they have no special skills. What should they do?
The quickest way is to imitate. Find a different colleague, no matter what type he is, you will follow suit.
Imitation does not mean plagiarism, we are learning ideas and directions.
For example, you want to make a food video and put two ideas in front of you.
One is ordinary, just cooking by yourself, no plot, no explanation, just making a finished product and editing it into a video.
The other is that there are plots, paragraphs and explanations. Even if you are cooking local dishes, you can add your own spoken language or accent. These are small functions. People nowadays don't like this boring content, so they are a little emotional. Let's play some serious jokes. For example, if you need to use eggs, you will deliberately broadcast that you want two raw eggs. ) or, two female eggs (this will also make people comment that it is difficult to use male eggs without female eggs? ), will such a copywriting explanation be more attractive?
A little more common will make people remember you more and stand out from the crowd.
This is ip.
If you want to build an ip, it means that you know your destination Beijing, and you must have the tools or ideas to go to Beijing. By car, plane or train? This is equivalent to the expression of content, is it an article, an atlas or a video?
This is true of any self-media platform, and it is also true here.
Finally, of course, the topic that you can never leave is persistence. Building ip is definitely not an overnight thing. Persistence is one of the necessary ways to succeed.