The business plan is a stepping stone for entrepreneurs to knock on the door of investors, and it is a written summary of the business that entrepreneurs plan to create. An excellent business plan often makes entrepreneurs get twice the result with half the effort. The following is a sample business plan of syb flower shop that I compiled for you. Welcome to reading. I hope you will like it.
In business planning, entrepreneurs should carefully analyze the situation of competitors. Who are the competitors? How do their products work? What are the similarities and differences between competitors' products and our own products? What are the marketing strategies adopted by competitors? It is necessary to clarify the sales, gross profit, income and market share of each competitor, and then discuss the competitive advantage of this enterprise relative to each competitor. It is necessary to show investors that customers prefer this enterprise because its products are of good quality, fast delivery, moderate positioning and appropriate price. The business plan should convince its readers that this enterprise is not only a strong competitor in the industry, but also a leader in setting industry standards in the future. In the business plan, entrepreneurs should also explain the risks brought by competitors and the countermeasures taken by enterprises.
catalogue
Content:
I. Background
Second, the goal.
Third, the market analysis
Fourth, young people drink herbal tea culture.
Verb (abbreviation of verb)
Sixth, the business model
VII. Customers
Eight. Business?Hours?
Nine, product features
X. sales methods
XI。 Decoration and facilities
Twelve. work assignment
Thirteen. publicize
Fourteen Application for license and public affairs
Fifteen, sales revenue budget table
26. Anticipated difficulties and solutions
I. Contents
I. Background:
There are profound reasons for the popularity of herbal tea shops.
First of all, women traditionally drink flowers in China. Roses and peach blossoms have been used for thousands of years as beauty flowers in the inner court of the court and folk applications, so it is easy for China people to accept the beauty of flowers.
Second, loving flowers is a woman's nature. Herbal tea is gorgeous in color, attractive in fragrance and elegant in taste, which naturally attracts women who love beauty. In the past, women could only use flowers as ornamental and accessories, but now they can use flowers as beauty and health drinks, which just satisfies women's psychology of loving flowers and beauty.
Thirdly, herbal tea has special health care functions, such as beauty, clearing fire, detoxification and slimming, which are urgently needed by fashionable women and naturally easy to become popular.
The mainland's market is dozens of times that of Taiwan Province Province, and herbal tea is popular in Taiwan Province Province, so the mainland naturally becomes the next destination of herbal tea. Visionary developers quickly followed suit, and they spread to the mainland from Beijing, Shanghai and other fashion sources. Opening herbal tea shops is becoming a new fashion for mainland women to start businesses.
Herbal tea is in its infancy in the mainland, and there is still a lot of market space. It is a sunrise industry, and the competition is not fierce at present. It is a good industry worthy of investment and a good business suitable for women's entrepreneurship. Generally speaking, Chinese mainland's herbal tea products are mixed. Some packaging is poor, and plastic bags are put on the shelves, which are still in the primary level. Some do not pay attention to brand, quality and taste, which leads to customer complaints. At present, the most successful brand of herbal tea in Chinese mainland is "She loves herbal tea".
First of all, the product name is very good, "She loves it", easy to remember and catchy, directly targeting women;
Secondly, brand planning and complete product lines are all aimed at solving the problems that fashion women are most concerned about. For example, the scent of herbal tea is not only delicious, but also makes women emit fragrance. Who doesn't like it? And my graceful magic stovepipe tea, which specifically attacks the lower body. Is it attractive to women in pear shape? Face-lifting V Face-lifting Tea is unique. People with star complex will be fascinated by the current mentality that people like beautiful women with small faces.
There is no doubt that the trend of herbal tea has come. In 2006, romantic and profitable herbal tea shops will be popular in Chinese mainland, but we will wait and see which brand will dominate, who will be recognized by fashionable women and who will make a lot of money. No one can predict yet.
Second, the goal:
Herbal tea shops not only want to promote the efficacy of herbal tea, but also want to profit from it. It is planned that the herbal tea shop will turn a profit within three months. It is estimated that the monthly net profit excluding tax will reach 50,000 yuan two years later, and another herbal tea shop will be opened in Guangdong two years later.
Third, the market analysis:
At present, the herbal tea shop in Guangdong has not been opened. I have also considered the market competition of other beverage shops (such as desktop beverage shops, Hong Kong-style herbal tea shops and tea restaurants), but I found that there are no herbal tea drinks for sale in these similar industries. So I think it has great development prospects.
In addition, I interviewed about 100 15 to 30-year-olds in the form of street visits. The interview results show that nearly 80% of the respondents are interested in tasting herbal tea, and the environment and food quality are the main reasons for their patronage. Besides, they are interested in visiting herbal tea shops.
Fourth, the culture of young people drinking coffee:
Once upon a time, herbal tea gave the impression that it was used for medicine. With the popularity of young people drinking herbal tea in Taiwan Province Province, Japanese and American youths who admire the culture of Taiwan Province Province also follow suit. Young people in Guangdong who have always liked Japanese culture take the trend of Hong Kong as an indicator in their clothes and diet. In addition, food in Taiwan Province Province is a popular food for young people recently, and Xiangtai's herbal tea culture has gradually become the food culture of young people in Guangdong.
Verb (abbreviation for verb) position:
The herbal tea shop is planned to be located in the prosperous Guangdong province. For example: Guangzhou/Zhuhai/Shenzhen. It is estimated that the herbal tea shop can accommodate 30 guests at the same time. There is no competition from local herbal tea shops of the same type, and there are many shopping centers/office buildings nearby, which are the concentration places for young people and foreign tourists in Guangdong.
Six, business model:
VII. Customers:
The customers of herbal tea are young people, aged between 15 and 30. Most of these customers are white-collar workers. Students' modern pursuit of beauty. They have no financial burden on their families and are easy to accept new and special things. A herbal tea shop specializing in selling specialties is most suitable for them. Besides, foreign tourists are customers of our herbal tea. Guangdong is a gourmet paradise, and herbal tea shops will definitely attract tourists who come for beauty.
Eight, business hours:
From noon 10: 30 to morning11:30 on weekdays; On Saturdays, Sundays and public holidays, 10:00- 2: 00 a.m.-As for the rest time, shops usually rest at110: 00 p.m., so we choose to rest at 12: 30 a.m. on weekdays. On Saturdays, Sundays and public holidays, it will close at 2 am so that customers can chat or rest in the herbal tea shop after shopping, and then go home to eat colorful tofu.
Nine, product features:
In addition to selling traditional herbal teas, herbal tea shops also offer therapeutic herbal teas and beauty/body-building herbal teas. In addition, customers can taste delicious snacks and increase the fun of drinking herbal tea. Herbal tea information is as follows:
Longjing ginseng tea
Formula: Longjing tea 1g, American ginseng 1g, lotus seed core 1g, Lycium barbarum 10g, 2 trollius flowers and lavender 0.1g.
Soaking method: after mixing, brew with boiling water for 5 minutes. One dose a day, brewed and drunk many times.
Efficacy: clearing away heat and moistening lung, nourishing heart and tranquilizing mind, caring skin and resisting aging.
Indications: stuffy heart, insomnia, internal heat, sore throat and dark yellow complexion.
Rose beauty tea
Formula: 2g of green tea, 2g of Ophiopogon japonicus 1g, 2g of hawthorn, 0.5g of honeysuckle, 4 jasmine flowers and 3 roses.
Herbal tea business plan 20 17
Soaking method: after mixing, brew with boiling water for 5 minutes. One dose a day, brewed and drunk many times.
Efficacy: nourishing skin and moistening skin, clearing away heat and protecting liver.
Indications: yellow complexion, dry skin, asthenic fire and depressed liver.
Pearl whitening tea
Formula: 2g Longjing tea, dried bitter gourd 1g, 6 Chinese wolfberry fruits, 0.5g mulberry seeds, 4 ginseng flowers and pearl powder1g.
Soaking method: mix the first six ingredients, brew with boiling water, cool, and take with pearl powder and tea soup. One dose a day, one cup. Tea soup can be brewed and drunk many times.
Efficacy: clearing heat and nourishing yin, whitening skin.
Indications: Yin deficiency with internal heat, facial pigmentation and dull skin.
Waiting for hundreds of formulas.
X. Sales method:
Herbal tea shops operate in the form of bars. There are two kinds. One. Customers who drink flowers must first collect herbal tea at the booth, and then the staff in the store will help them brew it. After that, you are free to choose your seat. Two. Dried flowers direct selling.
XI。 Decoration and facilities
1, store decoration:
We understand that the decoration of herbal tea shop can not only provide a comfortable environment, but also attract customers more effectively and increase profits. The storefront will take flowers and plants as the theme, and the materials of herbal tea and the photos of herbal tea we designed will be hung on the wall.
2. Seat placement:
In order to accommodate more customers, we bought * * * ten rectangular tables for four people, which is believed to save more space than a circle. In addition, we also bought more than 30 armchairs, hoping that customers can enjoy our herbal tea in a comfortable environment.
3, water bar layout:
In addition to the herbal tea brewer, the water bar is also equipped with a flowered teacup cabinet. Glass lockers will be added to display herbal tea in glass bottles as decoration.
4. Newspaper rack:
We have a newspaper rack that provides Chinese and English newspapers for customers to read every day.
Twelve. Material supply:
It is planned that Yunnan/Guangzhou/Anhui company will order herbal tea, and will also buy several batches of take-away and in-store flower tea cups to match different kinds of herbal tea. Besides flower cups, we will also buy three sets of herbal tea brewers, including electric stove, tea set, tweezers, tea soup and ashtray. In addition, we will also buy rock sugar, bee sugar and other materials.
Thirteen. Publicity:
1, publish a magazine column:
We will also contact popular youth magazines (such as eat drink man woman and Sudden Week). ) and let them introduce the shop of this herbal tea in the diet column of their magazine. And print coupons with introductions to give readers discounts and achieve the effect of publicity.
2. Distribute leaflets:
Coffee shops will print leaflets with coupons to attract customers, while in downtown areas? Distribute for direct publicity.
3. Promotion during the opening period:
In order to promote the herbal tea shop, we plan to take a cup from the herbal tea shop when we visit it in the first month of opening.
4. Provide student discounts:
Our store will cooperate with students' unions and cram schools in nearby schools. All students who visit our store and can produce valid student ID cards will enjoy a 10% discount to attract students.
5. Publicity banner:
We will make our own publicity banners to promote our latest specialty foods and hang them in the shop windows to achieve eye-catching publicity.
Fourteen Application for permission and public affairs:
1, enterprise registration:
Herbal tea shops need to apply to the tax bureau for industrial and commercial registration before they can engage in business activities. Including registration fee and levy. Industrial and commercial license
2. Hydropower application:
We need to apply to the Water Affairs Bureau to become a registered user of the store address, fill in the water supply form and pay the water fee deposit. We must apply to the power company for power supply.
Fifteen, sales revenue budget table:
budget revenue
Press: (8 yuan/Cup 38 yuan/Xiaozha 58 yuan/Daza Maori (5.5 yuan/Cup 32 yuan/Xiaozha /45 yuan Daza)
The higher the price. The higher the gross profit.
Less: budgeted income and expenditure and other expenses.
Rent 2000
Salary (800x2) 1600
Advertisement 2000
Herbal tea (the average price is about 20 yuan ~70 yuan per kilogram) is purchased for the first time 1 10,000.
Food material 500
License fee 3000
Water fee 400
Electricity bill 600
Miscellaneous expenses 300
Budget profit 17000
Less: budgeted capital expenditure
Store deposit (2000*3) 6000.
Shop decoration 10000
Electrical appliance 4000
Furniture 8000
Purchase 15000
The total is 43,000.
Sixteen. Open a bank account:
We decided to open a savings account in the Development Bank to deposit the funds of herbal tea shops, and tentatively put the proceeds into the bank every day.
Seventeen. Anticipated difficulties and solutions:
As the main target of herbal tea shops is young people, they like to keep up with the trend. Modern trends change with each passing day. If it doesn't suit the tastes of young people, it will be eliminated by the market. In order to increase the freshness and not be eliminated by society, herbal tea shops will regularly introduce new herbal tea or food to drive the food trend. In addition, special prices or new products will be launched in different periods or festivals, such as special meals for lovers of herbal tea on Valentine's Day and extra-large frozen drinks of herbal tea in summer vacation. In addition to avoiding outdated product styles, we also hope to attract more customers and increase revenue.
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