Advantages:
1, which has a strong promotion effect.
Banner ads in websites have opened the door to online marketing. From the internet to the current promotional activities such as smart phones and iPad, these advertisements can have such a good promotion effect. It is precisely because of the great role of banner advertisements that we can see that all large websites have many banner advertisements.
2, strong pertinence and high accuracy
With the development of science and technology, Internet marketing is more intelligent, and webmasters can push more targeted advertisements or services to users through statistics and analysis of website data. Therefore, we can also see the accuracy of banner advertising, which greatly enhances the user experience and allows consumers to capture the flash purchase information in time, which is what every consumer in need wants most.
Disadvantages:
1, with a low sense of existence, is easily overlooked.
According to our habit of browsing the web, we will naturally ignore banner advertisements when we see them, and some will be regarded as junk advertisements by users, not to mention letting users click in.
2, the efficiency is not high
According to the survey, 43% users are not interested in banner ads, and 30% users will click ads according to their mood, so banner ads are inefficient, and the input and efficiency are not proportional to advertisers, which is the biggest disadvantage of banner ads.
: banner advertisement
A banner advertisement is a picture showing the content of a merchant's advertisement. It is placed on the advertiser's page and is usually 468*60 pixels or 233*30 pixels in size. It is often animated and attractive.
From the form of expression, banner advertisements can be divided into static banners, animated banners and interactive banners.
The difference between banner advertisement and traditional advertisement;
Banner ads want to be "clicked". This is the most fundamental difference between online advertising and traditional advertising. It is not only unilaterally transmitting information, but also arousing netizens to "click". In particular, netizens will pay a time and economic price for this action-why should I click on your advertisement to give netizens a good reason to make a fuss about the place that best conforms to netizens' psychology in the whole marketing strategy.