One of the important factors of Goldlion's success lies in its brand name positioning, which caters to the psychology and customs of a specific consumer group and is accepted by this consumer group. 1968, Mr. Ceng Xianzi, the founder of Goldlion, originally named the brand Golden Lion, and gave two ties to one of his relatives with great interest. Unexpectedly, the relative refused his gift and said unhappily: Gold is lost, gold is lost, gold is lost! That night, Ceng Xianzi stayed up all night. He racked his brains and changed the Golden Lion into Goldlion, and Goldlion Company developed from then on.
The following points can be learned from the name of the store:
1. Choose a famous and attractive name that is directly and closely related to the goods you handle. It will make people unforgettable, add vitality to your products and bring unexpected benefits.
2. Using popular elements to name stores can often get twice the result with half the effort. After the movie In the Mood for Love starring Maggie Cheung became popular, one restaurant was renamed in the Mood for Love immediately, but in order to achieve the same effect, another restaurant was named "Be there or be square" and another bar was simply called "Iraqi wine bar". When young people date, they are more ambiguous dating language, such as where to play, are they in love? Are you still there? Or Iraqi wine? These entertainment places, which can obviously bring dating topics to young people, are easily accepted by young people in a short time.
3, using homophonic to name, this is the usual practice of some stores. Now Hunan cuisine has invaded the city on a large scale, and Hunan restaurants are popular. It can be seen that the biggest function of the names of Laoxiang Building, Qinxiang Building, Xiangxiang People, Hometown Association and Xiangyi is to clarify the positioning of the restaurant, and it is easy for diners to remember or recognize it by using homophones.
Good naming can stimulate consumers' hearing organs, thus leaving an impression and generating associations and feelings. Naming is the main body of a trademark, and the difference between good and bad will definitely affect the success or failure of the brand. Shopkeepers must give their shop a good name. A good name will attract many consumers to buy goods, which is equivalent to a third of success.