Once a year, it's time to sum up the outlook. In 2020, COVID-19 epidemic, rising raw material prices, chip shortage and other unfavorable factors continued, and the automobile market in China in 20021year was ups and downs. Although the production and sales have increased by 3.4% and 3.8% respectively, the current situation is not as optimistic as the data for various car companies, especially traditional car companies-the wave of electrification, intelligence and networking has swept through, and the competition is becoming increasingly fierce. In the rapidly changing automobile market, how to solve the problem of "growth" is an unavoidable proposition for automobile enterprises.

In the face of challenges, we should not only see the fundamental changes in the external environment, but also accelerate self-change in the constant changes and gain new kinetic energy for growth. Faced with challenges, some car companies began to slow down, no longer blindly pursuing the linear growth of "quantity", but paying more attention to technology and innovation. Among them, as the main force of China automobile industry and one of the pillar enterprises of the capital economy, the name of BAIC Group cannot be ignored. Management reconstruction, technological innovation, slimming and fitness ... Since 2020, with the mission of "becoming more powerful and independent and building the strength of BAIC", BAIC has initiated all-round profound changes and entered 202 1, which entered the deep water area. In the right direction, the resistance of reform can also be turned into power, which is the courage of "change" and the perseverance of "progress" of BAIC.

Respect market "change"? High-quality development "into"

"We must participate in extensive market competition and survive the fittest in the competition."

"Deepen market-oriented reform, practice high-quality development, and strive to fight the opening battle of BAIC's" 14 th Five-Year Plan "."

202 1, 1, at the 20021annual working meeting, BAIC set the main tone for this year's development, and also launched a breakthrough war for high-quality development.

Under the condition of market economy, we must act according to market rules. This year, the epidemic situation in COVID-19 is still grim. BAIC Group, while making every effort to prevent and control the epidemic, has continuously released the vitality of the system and talents, and deeply interpreted corporate vision, who has achieved a better life in a hundred years, with fiery passion.

-Strengthen the marketization of the talent team.

Market-oriented competition is, in the final analysis, talent competition.

In this year, BAIC launched the cadre selection system in an all-round way, comprehensively promoted the tenure system and contractual management of managers at all levels of enterprises affiliated to the group, unblocked the channel of identity conversion between enterprise managers and professional managers, accelerated the implementation of the professional manager system, added two market-oriented vice presidents, and hired 14 professional managers at all levels of enterprises;

In this year, BAIC established a "dual-channel management and technology" mechanism to broaden the career development space of middle-level teams, optimize the career growth path of professional and technical talents, encourage retired middle-level cadres to transfer to professional and technical posts, give full play to their own advantages, and do a good job in mentoring;

In this year, BAIC continued to implement the "789" young cadres selection and training project, adhered to the combination of internal and external, and selected and equipped a group of middle-level officials around 35 years old and middle-level aides around 30 years old as soon as possible. Under the same conditions, priority will be given to selecting leading cadres aged 40 and below, and young cadres will be sent to work in front-line markets, difficult enterprises, hard areas and hard posts in a planned way.

In this year, BAIC continuously improved the incentive and restraint mechanism and exit mechanism which are oriented by value creation and closely linked with performance appraisal, implemented differential compensation for key core talents, and guided listed companies and technological innovation enterprises of the Group to flexibly carry out various medium and long-term incentives.

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With market-oriented selection and professional employment, BAIC has broken the "shackles" and moved towards "barriers"

-deepening the marketization of open cooperation.

Deepening the reform of state-owned enterprises, the topic of open cooperation is unavoidable.

In this year, the cooperation between BAIC and Daimler continued to deepen. On the basis of perfecting its shareholding, Daimler Beijing Global R&D Center was launched to continue to promote the introduction of new energy products and the upgrading of Beijing Benz production line. Beijing Benz EQB, EQA and other new models have been listed one after another, and staged a wonderful pure electric counterattack;

In this year, BAIC exchanged needed commodities with Hyundai Korea, and promoted Beijing Hyundai to implement new reform measures around improving its operating conditions and optimizing its production capacity structure. The seventh-generation Elantra, the fifth-generation Tucson L, the brand-new ix35, Kustu and other products have revived the market. At the same time, EV, HEV and PHEV electric technologies are fully covered, and the layout of new energy sources is accelerated;

In this year, BAIC and Magna joint venture manufacturing company realized the new HI version of the third car, the Extreme Focus Alpha S, and began internal delivery. The BE2 1 platform jointly built by the joint venture technology company * * * has made great strides in the export of intellectual property rights related to electronic and electrical E/E architecture, achieving a revenue of 600 million yuan;

In this year, the cooperation between BAIC and Huawei became a much-told story in the industry. Not only did the brand-new HI version of Fox Alpha S be created, but also a comprehensive business deepening cooperation agreement was signed. With intelligence as a breakthrough, the highly coordinated development model of technological innovation and industrial chain integration continued to lead the transformation of the smart car industry;

In this year, BAIC and Baidu jointly released a new generation of mass-produced unmanned vehicle Apollo Moon, which can be put into large-scale operation of unmanned vehicles, and the cost is one-third of the average cost of L4 self-driving vehicles in the industry.

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If BAIC wants to expand its circle of friends and build an ecological body, it must break the "boundary" and strengthen "complementarity".

-Optimize the marketization of end products.

The most direct result of talent team marketization and joint venture cooperation is the marketization of terminal products.

In this year, BAIC's new energy high-end intelligent brand "Extreme Fox" quickly entered the market track, which attracted consumers' attention-from the adaptive all-terrain pure electric medium-sized SUV Alpha T to the pure electric medium-sized car Alpha S with a battery life of 708 kilometers, and then to the new HI version Alpha S blessed by three laser radars, Huawei HI full-stack intelligent driving solution and HarmonyOS system OS intelligent interconnected cockpit, Extreme Fox constantly tapped the market demand, bringing more possibilities for pure electric vehicle users;

This year, the polar fox has not slowed down because it is a "new student". In order to bring a better experience to more users, it has accelerated the progress-the OTA of the whole vehicle has been upgraded 7 times, with 92 new functions and optimizations; Authorized channels 120 have been built and 86 operational channels have been built, covering key cities100%; Energy services have completed two over-filled piles (16) and development certification stations (114), covering 22 cities.

In this year, BAIC changed its serious appearance in the past, and opened a new way to open traditional energy vehicles-HarmonyOS system OS vehicle-mounted system, virtual exterior rearview mirror, AR-HUD system, 1.5T magic core engine ... The two-color painting with black above and yellow below, the appropriate "new youth style" captured the consumer psychology of users in the new era;

This year, Beijing Cross-country is still "hardcore", but it is no longer "niche". It vividly staged "Tough Guy Tenderness"-in addition to the continuous innovation of products, it also established the first Ye Yue Alliance in China and released the "100 million yuan pet powder plan", which unlocked the new attitude of life in Ye Yue for users with the professional, efficient, intelligent and exclusive service of Yeyue 4X4.

In this year, Beiqi Foton once again led the commercial vehicle market and entered a new stage of tapping the customer's life cycle value-driven business growth. Based on numerous market surveys, the "Yinhe" technology brand, a three-dimensional technology platform of "1+3+N", was released, forming a technology ecosystem with three advantages of super TCO, super intelligence and super security, which comprehensively solved the pain points of commercial vehicle users.

In this year, the Beiqi Heavy Truck Project was launched, and the strategic base of Beiqi Southern Commercial Vehicle was gradually formed in East China-coordinating the construction of four centers: parts manufacturing, product research and development, financial services, global sales and heavy truck industrial cluster, and BAIC Group embarked on the fast lane of high-quality development of commercial vehicles;

In this year, BAIC International began to "do as the Romans do", and at the same time kept pace with the domestic main products, and made rapid small-scale commercial changes to the products in view of the obvious regional characteristics and the key points of user decision-making, so as to meet the needs of overseas markets with high quality.

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To create new products by combining new formats, BAIC should break the "frame" and create a "sharp weapon".

"Insist on promoting development through reform, opening up and innovation." As Jiang Deyi, Party Secretary and Chairman of BAIC Group, said, if the market changes, BAIC will not stop.

Focus on the main business "change"? Independent innovation "forward"

"Insist on doing something and doing something wrong."

"Focus on three major businesses: automobiles, parts and services."

Looking back on 20021,behind all the high-quality development achievements is the initial effect of BAIC's new development strategy.

At the beginning of 20021,BAIC put forward the development strategy of "focusing on the development of independent brands and realizing quality and high-quality growth", and based on this, it started the connotative high-quality development with core technology as the main line.

In view of the situation that independent brands were fragmented and failed to achieve synergy in the past, BAIC Group set up an independent special class to complete the construction of an integrated management and operation system, accelerate the integration of resources such as R&D, manufacturing and marketing, and make the planning and layout of technical products around the direction of new energy and intelligent networking more clear. Secondly, BAIC's independent innovation honors are too numerous to mention-

In the evaluation results of CA-CAP (China Automobile Anti-corrosion and Aging Performance Evaluation Regulation), Extreme Focus Alpha S won a five-star evaluation, and obtained the first batch of platinum certificates for automobile anti-corrosion test and evaluation with a score of 92.3.

In the 20021China Top Ten Car Bodies Selection, Extreme Focus Alpha S won the "Top Ten Car Bodies in China" and the "Best Material" awards in one fell swoop with its unique car body structure of "upper steel and lower aluminum" and numerous "black technology" safety designs.

In the selection of "China Heart" 202 1 Top Ten Engines, Beijing Automotive Magic Nuclear Power Platform 1.5T Engine won the "China" for its maximum power of 138kW, maximum torque of 305n·m, ultra-high thermal efficiency of 39.2% and the great advantages of NVH performance "ceiling" of the same level products.

In the selection of China Automotive Industry Science and Technology Award, the project "Key Technologies and Industrialization of High Safety Electronic and Electrical Architecture of Pure Electric Vehicles" jointly completed by BAIC New Energy and Beihang University won the third prize of China Automotive Industry Science and Technology Progress Award;

In the selection of Beijing Science and Technology Award, Beiqi off-road vehicle won the first prize of "Science and Technology Progress Award".

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Not only in the field of autonomous passenger cars, but also in the fields of autonomous commercial vehicles, parts and services, BAIC Group's technological innovation has not stopped.

In the selection of China Automobile Industry Science and Technology Award, the project "Key Technology and Industrialization of Data Application of Commercial Vehicle Network University" jointly completed by Beiqi Futian and Beijing Institute of Technology won the third prize of China Automobile Industry Science and Technology Progress Award;

In the first domestic crash test of hydrogen energy bus initiated by the project team of "Research and Development and Application Demonstration of Key Technologies for Hydrogen Energy Travel", Beiqi Foton Ouhui 12m hydrogen fuel cell bus successfully completed the test, and the hydrogen fuel system after the collision was complete in structure, without leakage, showing a high level of safety performance;

On the basis of consolidating the advantages of traditional technology market, Hainachuan Company actively laid out around the direction of new energy and intelligent network connection, and made breakthrough progress in more than ten R&D projects.

Beiqi Penglong accelerates the layout of automobile aftermarket with technological innovation, provides users with temperature, high quality and reliable digital car service with digital marketing and employee technological innovation, and strives to build an excellent car service ecosystem;

In addition, BAIC Group also relies on the National New Energy Vehicle Technology Innovation Center to continuously promote the industry's scientific research and innovation, and continue to deepen the fields of automotive electronic control, intelligent networking, and vehicle regulation chips to effectively serve and support the upstream and downstream innovation of the industrial chain. ……

"Let the national brand go up" and "be strong and independent", and the future of BAIC is independent.

Green innovation "changes"? State-owned enterprises act as "advance payment"

"I have the responsibility, I want to be an officer, and I don't push things."

"Go all out, work hard, achieve a good start of the 14 th Five-Year Plan of BAIC with excellent results, and present a gift to celebrate the/0/00th anniversary of the founding of the Party."

In the past year, BAIC has made a series of close arrangements, such as deepening market reform and focusing on its main business. Behind it is BAIC's vision of "realizing a better car life" and a new era interpretation of BAIC state-owned enterprises.

There must be BAIC at the state-owned ceremony. BAIC is duty-bound to actively undertake the task of service guarantee for major activities of the Party and the state, promote the construction of municipal key projects in an orderly manner, and take the lead in fulfilling the social responsibility of state-owned enterprises.

During the National "Two Sessions", BAIC provided 57 service vehicles such as Beiqi Foton Ouhui Bus, Ouhui New Energy Bus and Beiqi EU7 Pure Electric Vehicle for the travel of the two sessions. This is the17th year that BAIC provided vehicle-related services for the National "Two Sessions".

At the celebration of the founding of China * * * Production Party100th anniversary, more than 60 Beijing off-road BJ80 tractors were converted into salute tractors, 16 Beiqi.