This column is a large-scale TV special program of traditional Chinese medicine launched by Discovery Channel of Central New Film Group. This column aims to explore the development of traditional Chinese medicine and show the essence of traditional Chinese medicine production. "The Original Source" unlocks the secret of traditional Chinese medicine manufacturing for you, and builds a TV dictionary of medical care in China. History, culture, science and technology, inheritance, "Yuan Qingyuan" takes you into the front line of Chinese medicine production, tracing back to the source. CCTV Discovery Tour Channel and Beijing Tongrentang large-scale Chinese medicine TV special program "Yuan Qingyuan" were officially launched on 20 1 1 0, 17.
CCTV Discovery Tour Channel commissioned Beijing Taige Yingjie Culture Media Co., Ltd. to produce the TV program "Original Qingyuan". The key to distinguishing this program from other similar programs is to eliminate all entertainment elements that interfere with the theme of the program. Respond to the audience's demand for "information", provide a "radical" narrative about pharmacology and pharmaceutical production, and fundamentally find the key links in the popularity of medical and health programs and books in recent two years.
Each program has four independent units, and each unit is a complete presentation of a product (medicine) from raw materials to finished products.
Each independent unit is about 4 minutes and 35 seconds long, and the explanation of *** 1000 words needs to cover the following links, or the combination of some of them: medicine (users of drugs or health care products), pharmacology (main components and brief principles that work), and production (from the collection of raw materials to the reproduction of important links entering the production line).
Each program arranges four different types of products, and strives to be rich in content and look wonderful. From the viewing effect of the program, it can also make the same program more diversified. In 20 minutes, the audience can get more information and will not lose interest because they are talking about the same thing for 20 minutes. Studies have proved that the audience's concentration time for the same kind of things is about 4-5 minutes. The time division of independent units in the broadcast program is also consistent with the audience's attention distribution.
The column "Original Source" is a special program of CCTV focusing on the cultivation, processing, production and use of traditional Chinese medicine, health care products and medical devices, aiming at discussing the development of traditional Chinese medicine and showing the essence of traditional Chinese medicine production.
The original source column can be said to be a medical and healthy TV dictionary. At the same time, the program also produced video files for enterprises to facilitate permanent preservation. A: CCTV Discovery Tour Channel.
B: China Internet TV Health Channel can be broadcast online at any time, with all-round coverage of Internet TV. The column "Original Qingyuan" was launched on 2011017, with the first broadcast and three replays.
First broadcast every Monday to Saturday from 20: 33 to 20: 53.
Every Tuesday to Sunday: 12: 33- 12: 53 Replay producer: Gu Rui.
Planning Group: Zhang Chi
Column promotion: Dai Lu, Yang Xuemei, Zhang Ying
Editor in Charge: Li Changhai
Producer: Tian Weiguo Zhao Qian
Project Director: Jin Fan
Chief producer: tension