David ogilvy once said that "the goal of advertising is sales", and copywriting naturally has the function of sales. Therefore, in order to give consumers a sense of purchase, it is necessary to give the power of copywriting sales.

So what kind of copywriting has sales power, so that consumers can pay out of their pockets?

To make the advertising copy marketable, the most important thing is to tell the target consumers what benefits they can get from buying the product. You can write in the following three ways:

1. Describe what a product or service can do for customers.

Your product now needs to write an advertising copy to help you sell it. In the most basic way, you can start with the product attributes, dig out the benefits and efficacy that can be brought to consumers in the product attributes, and then describe the benefits and efficacy in a language that consumers can understand.

For example, Xiaomi mobile phone has a large battery capacity and saves electricity. Its copy directly describes the benefits that can be brought to users: ordinary users use it for 2.4 days, and heavy users use it for 1.7 days.

2. Describe the psychological benefits of the product from the user's point of view.

When many of your competitors have the same product features, it may be useless to describe these benefits. At this time, you can think from the user's point of view. What needs can you combine with them?

Give another example of Xiaomi. Xiaomi mobile phone is very cheap and takes the cost-effective route, but what is the difference between this and other low-end mobile phones? Therefore, Xiaomi's copy reads: Exploring black technology, Xiaomi is born with a fever. In this way, users will think that I bought this not for cheap, but because I am a mobile phone enthusiast.

3. Describe a value proposition to stimulate users to buy.

Value proposition can strengthen the unique value of products by emphasizing the pain points of users. After you dig deep into the needs of users, you can find the value proposition that matches the product, and help users say it in the form of copywriting, which will give users a sense of identity.

For example, the advertising copy of Quanlian Supermarket in Taiwan Province Province, through the in-depth excavation of users' low-cost demand, found a matching value proposition. The copy says: being beautiful is capital, and spending money beautifully is skill.

A: A Xuanxuan, we invite you to pay attention to the official account of Marketing Flight WeChat, where there is a more complete copy method.