If the product you want to promote is creative enough, or it is very novel to use, you can display the product directly on Tik Tok, and don't beat around the bush. For example, there is an online celebrity hot pot artifact that will be promoted soon, which can be lifted with one button and then automatically separate the cooked food area. Because the product itself is topical, it immediately attracted a large number of netizens to watch.

2. Exaggerate product advantages

What about products that don't have much new ideas in function? It can be presented in an exaggerated way according to its uniqueness, which is convenient for the audience to remember. For example,? Big space? It is one of the selling points of BMW GT. In order to highlight this selling point, the salesperson directly? Hide? There were 12 people on the bus, which impressed many viewers. For example,? Open the hidden storage space in the central control with one button? It is one of the highlights of Cadillac.

3. Arouse users' curiosity and sense of participation

Typical is Haidilao? Super delicious? Matching method of bottom material. Why is Haidilao seasoning so hot? It is to arouse the curiosity and participation of users. Everyone has the psychology of following suit. This product is an online celebrity and explosive. Everyone says it's delicious and everyone wants to try it. Moreover, this way of eating is interesting and the participation threshold is low. Why not? Similarly, there are abnormal eating methods of Beijing roast duck, McDonald's second half-price ice cream and Xi Ante bowl of wine.

4. Scene implantation

This is a bit like the implantation of traditional advertisements, that is, the scenes in the video are exposed with appropriate brands, so that users can remember your products. For example, quietly implanted a life trick or a funny clip in the scene? For example, if the product is placed in the corner of the table, with the brand logo behind it and the advertising sound in the background, it can still play a good publicity role. In a clothing store, the clerk skillfully arranges clothes; But looking back, can you see the big one? H & ampm？ This is a kind of planting.

5. Use video for word-of-mouth marketing.

Fire all over Tik Tok? Answer milk tea? That's it. In the video, a hot scene in front of the store is often exposed. The long queue seems to remind you that we are an online celebrity milk tea shop, and everyone says it is delicious. Aren't you going to try? . In order to better present word of mouth, we can show consumers' queues, smiling faces, cooperative dances with consumers, and appointment calls that have been blasted by consumers in Tik Tok.

About the content of Tik Tok's network celebrity marketing plan, Ivy Bian Xiao is here to share with you. If you are interested in online marketing, I hope this article can help you. If you want to know more about copywriting, website optimization, network marketing skills and materials, you can click on other articles on this site to learn.