If you want to write Taobao women's copy, then Handu costumes and accents will inevitably become your key research objects; If you want to write Taobao men's copy, Mason and Blue Ocean House will definitely escape your eyes; If you want to write small household appliances, you need to look at Haier and Weibo in Jiuyang ... Almost all industries have "sages", and all you have to do is "stand on the shoulders of giants".
? Taobao copy of Histyle series new T-shirts shows the product features, design concepts, advantages of similar competing products and personalized expression in just a few dozen words, and always fits the selling points of Handu Yishe one by one, giving a solution: No time to go to Korea? Come to Handu Yishe.
Mason, who specializes in casual and fashionable men's wear, has always been at the forefront of Taobao men's wear. In order to attract more young male consumers, Mason's Taobao copy also showed a sense of fashion and interest, and did not see the pictures of the products. Just "Smart Life Home", "Men's Fitness Manual" and "Fashion with IOOK" can arouse many people's desire to buy. More importantly, as shown in figure 1-2, it can also achieve "one step farewell to sultry" and show its "playfulness" after wearing it. Fun life "colorful youth.
Compared with people's fashionable clothes, in many people's inherent impression, it seems more difficult for home appliances to write exciting copy to arouse consumers' strong desire to buy. In fact, it is not difficult for a copywriter who has been trained for a long time. Haier, for example, once fell into a loss situation after experiencing the impact of the Internet. After actively investing in the Internet, it often writes amazing home appliances, which are original and funny, so that Weibo of Haier has become a "base" for many people after dinner.
A prominent feature of Haier Taobao copywriting is that it no longer regards home appliances as cold products, but links product characteristics with consumers' subjective wishes for a better life while highlighting product quality. Figure 1-3 is the Taobao copy of Haier's new vertical ironing machine, which calls the consumer's purchase behavior "close to the product" and it will become an important element in your life. Advanced technology and avant-garde design concept are all aimed at "supporting your elegance with wisdom", which has brought the emotional connection with consumers closer at once. As long as the price is reasonable, who won't choose a brand closer to their feelings?
These are just a few random examples. After more than ten years of development, Taobao copywriting has now developed into a major, and there are enough cases even if it is taught for half a year. Brands that can occupy the top of the industry naturally have their own advantages. You can always refer to and learn excellent Taobao copywriting, which is very beneficial to open up new ideas.