2. Good health is a kind of communication power: Victoria's secret angel is the soul of the whole underwear show, and hot models wear sexy Victoria's secret brand underwear and become the absolute core on the runway. Since the birth of fashion show, models have been the carrier of fashion. Underwear is different from other fashions. It is synonymous with privacy, but Victoria's secret fashion show makes it open to the audience. It can be seen that for Victoria's secret fashion show, the role of body in brand communication is very important.
3. First of all, it constructs a healthy brand myth, abandons the tradition of pursuing thin models and points to the model image of sports sunshine. The news often reports how Victoria's secret angels keep fit through exercise and reasonable diet, so that the model's figure and brand can be integrated into one, forming its healthy and upward brand image. Secondly, in traditional fashion shows, unless you are a supermodel, the fashion itself will overwhelm the model, and the model is just a walking carrier. However, Victoria's secret fashion show perfectly integrates the model's body into the product display, which greatly enhances the importance of the model in the underwear show. It is difficult for us to distinguish between models and products, people and things. Victoria's secret angel often becomes synonymous with products. However, the purpose of Victoria's secret fashion show is still brand promotion. In the final analysis, all connotations are cast for the final product sales.
It is the aesthetic experience brought by Victoria's secret fashion show. Through the promotion of modern media, its concept has drawn the audience into Victoria's secret brand whirlpool, temporarily forgotten the rational judgment of goods, and was deeply attracted by the aesthetic illusion created by it, forming a communication chain of fashion culture.