Some people think that the quality of customers attracted by online stores with low discounts is relatively low. Actually, this is a misunderstanding. If you can't attract customers with high prices, you don't need low prices. What's the attraction? If the low price can't attract customers, you can only give away some small products under the banner of free. Only with links and communication with customers can we make a deal in the future. Don't expect to make a lot of money in the early stage, or think more about how to make more money with back-end products and projects.
0 1
Online project and price layout
Online projects must have drainage projects, about two or three, which are cost-effective, cheaper than online group buying, and do not need to be too cheap. The price of the items in the group purchase list can be low, and the price of some high-end items booked can also be high. Except for drainage projects and some special projects, other projects can be done according to the actual situation in the store.
02
Online shop decoration
Online electronic stores should also have a unique decoration style. If the store is well designed, customers' desire for click consumption will be better. The higher the conversion rate, the more assured customers will be to put their store culture and brand stories on it.
03
Ordering and customer evaluation
Just entered the electronic platform, the store sales are not much, and the evaluation is not much. You can try to get customers to place orders on the electronic platform first, and then give them favorable comments. Or a stranger can give some small gifts after giving praise. Want to brush the bill, try to find old customers to help. On some electronic platforms, the punishment for brushing is also very severe.
After your sales volume and evaluation are completed, the customer must evaluate this piece, and there must be a special person to guide the customer and guide the customer to give praise. In return, you can send some small gifts,
Want to get traffic on the electronic platform, mainly depends on activity, including transactions, and praise, which is the most important.
04
Marketing activities and promotions
You can regularly engage in some discounted goods and group orders, and you can see whether you need to put advertisements according to the situation of the store, but the conversion rate will not be particularly different.
05
Negative comments
If you receive a bad review on the online store, you can contact the customer at the first time and ask the reason. Don't swear and influence other customers' views on the store. If it is a malicious evaluation, it can be countered by the platform. If the customer's evaluation is still relatively objective, it must be reflected and improved. The network is the mouthpiece of word of mouth, amplifying the good ten times and the bad one hundred times.
06
suggestion
In big cities, there is no other way to make online platforms stronger than spending money. Low-cost drainage or buying advertising space are good choices, attracting customers to the facade, and then trying to convert them into members one by one.
At the same time, stores should be constantly optimized and adjusted according to their business conditions. If you don't pay attention to it, there will be no traffic without sales and evaluation, and online sales will only get worse and worse.
07
focus
Of course, the most important thing in the end is the professionalism and service level of the store, whether it can bring a good sense of experience to customers, thus affecting the customer's favorable rate, return rate and word-of-mouth introduction. Take care of yourself, what kind of service can keep you, so what kind of service can keep customers.