Lululemon transformed yoga from a weight loss exercise into a group activity that attracted many people. In Bryant Park in Manhattan, open yoga classes sponsored by Lululemon Company are held twice a week. About 400 women participated in each session, and most of them wore Lululemon brand yoga clothes.

From the opening of the first store in Vancouver in 2000 to the listing of the company in 2007, Lululemon's success was largely attributed to the marketing genius Chip Wilson. From 2007 to 2008, Lululemon's sales reached 350 million dollars, and * * * opened 1 13 stores.

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1, moisture absorption and perspiration, mainly perspiration absorption, supplemented by perspiration. Yoga is not strenuous exercise, so unlike the fabric of sportswear, it mainly perspires. Fabric with good hygroscopicity, non-sticky to the touch, refreshing and breathable;

2. The fabric should be elastic, preferably two-way. Because yoga has a large number of poses, if the lateral and vertical elasticity of the fabric is not good, it will feel tight and rub the skin;

3, the fabric should not be easy to pilling. Yoga poses often rub yoga mats or towels, and most fabrics are easy to grind out the hair balls on the hips and knees, which is ugly;

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