1. Organize customer information. Before you follow up by phone or email, you must sort out and review the customer information, including the customer's personal basic information (name, nickname, professional title, age, company name, address, etc.). ), the topics you talked about when communicating or meeting with customers for the first time, customers' hobbies, education, family situation, and even customers' personality characteristics, etc. The more comprehensive this information can be obtained.

2, customer classification processing, before customers follow up, we need to analyze and identify which customers are worth following up. Just like everything needs the right method, if you go in the wrong direction at first, even if you spend more time and energy later, you will accomplish nothing. Usually, the following types of customers are worth thinking about and spending energy and time to follow up. The classification of customers can be divided according to the 28 law. 80% profit comes from 20% customers, so put 80% energy on 20% customers and treat them in different categories.

3. Make clear the follow-up targets, and make targeted follow-up, including making clear who you follow up, the frequency of follow-up, how many follow-up targets are there, what type they belong to, how to follow up, when to prepare the order, and so on. In short, you should make sure that your goal is clear, achievable and time-limited, so that it is easier to achieve.

4. Objection, be prepared. Customers will inevitably have objections in the follow-up process, so it is necessary to prepare for objection handling in advance, and constantly practice words and plans for possible problems or objections. So that when the actual situation happens, you can handle it properly. Of course, there may be unexpected problems. After the corresponding words are processed, you need to write them down and solve them in the next communication in time.