02. Creative font poster design-Swiss c2f design studio C2F is a Swiss visual communication design studio, which was founded in 2006 by CybuRichli and FabienneBurri. Its font poster works are designed in various styles, mostly with three-dimensional effect display.
03. Flower Poster Design-The poster of Spanish designer XavierEsclusaTrias is mainly composed of flowers and copywriting, which skillfully mixes plants and flowers with graphic design elements and words, which is retro and fashionable, reflecting a different aesthetic feeling.
04. Poster design of traditional culture and art This is a set of non-legacy handicraft exhibition posters with the theme of "Wen Gu". The size contrast of the copy is strong, which highlights the themes of "cloth", "bamboo" and "lacquer", partially enlarges the handicraft exhibits, shows the patterns and rich details, and is a set of traditional cultural poster design with strong characteristics.
05, creative graphic segmentation poster design-Molwerk This is a group of creative posters that use simple graphics and lines to segment elements. Contrast colors, such as red, black, red, blue, Rayna Sue and so on, are often used in color matching to attract users' attention and give people a comfortable feeling as a whole.
06, creative brain hole poster design-Molwerk This group of posters has a wide brain hole, mainly red and black, and each poster has a theme story scene. The first four posters are superimposed with simple red graphics to form the focus, and the overall visual impact is very strong.
07. Paper style poster design The use of paper texture makes the poster three-dimensional and unique, and the theme scene enhances the interest of the poster. This performance style is worth learning and using for reference.
08. Design of Bright Paper Style Poster The Bright Paper Style Poster is one of the three-dimensional posters. Stereo vision and paper thickness are the keys to the design of paper effect posters.
This group of paper posters uses a lot of bright colors to create an active atmosphere, which is outstanding in the use of colors.
9. Overlapping effect style The application of overlapping effect style in poster design can not only enhance the visual effect of posters, but also add mystery to typesetting through the overlapping of words and shapes or words, which can quickly attract people's attention and make people want to explore the mystery.
10, rectangular element poster design rectangular elements generally give people a solemn and rigorous feeling. The clever use of rectangular elements makes the overall poster design not boring. Combined with the contrast of typesetting, superposition and rotation, the poster adds a lot of liveliness.
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12. Illustration font poster design of famous scenic spots-Japanese designer SeeVisual This is a set of colorful illustration posters and font visual design posters with distinctive characteristics of famous Japanese scenic spots. The overall use of rich color matching, scenic posters full of artistic conception, concise and prominent copy, unique font design, worth savoring.
13, creative circular geometry constitutes poster design-designer PosterladThis is a group of creative poster designs composed of geometric figures. Designers give full play to the circular elements, handle and display them in many different ways, and the application of projection enhances the three-dimensional sense. Silhouettes and copywriting add a lot of color to the poster.
14. Poster design of retro fashion figures collage. This is a set of retro poster designs that are not short of fashion. It uses different geometric shapes and abstract graphics to mix and match portraits with low saturation, and uses a variety of rich colors to make the overall vision of the picture full of pleasure, interesting, concise and beautiful.
15, retro poster design-Danish designer MadsBerg's commercial poster has a unique style, like an older work, with the feeling of ancient elements and printed matter, forming a strong retro style. The designer's poster is characterized by transforming the classic poster art into a modern and eternal style.
16, collage poster design This is a set of creative collage poster design. The elements of this group of posters include graffiti, illustration, photography, vector graphics, collage elements and so on. Its manifestations are mostly geometric figures and irregular shapes.
17, WWF advocates the design of public welfare posters to protect animals. Figure 1 and Figure 2 are shown in the form of realistic illustrations, which can truly show objects and pay attention to details.
Posters in the back are mainly displayed in the form of graphic illustrations, which are simple, interesting and colorful, in contrast with the background, and effectively convey the concept of protecting animals.
18, illustration poster design-Dawidryski This set of illustration posters uses vector illustration combined with simple geometric figures to show bright and interesting scenes, which is full of creativity.
19, creative poster design-French designer MichaelSallit This is a group of creative poster designs that use a lot of lines to combine dots and faces. Its main feature is that designers express the outline of characters in the form of lines. Even if there are many lines, it will not make people feel confused, but the rhythm is orderly.
20. Creative poster design-Byelisavendramin This is a creative poster designed by a group of new generation designers. ElisaVendramin is an illustrator. When designing posters, she combined abstract concepts with rich color matching to form a perfect combination.
What are the creative skills of poster design? 1. Select black as the poster background. Usually, we are used to designing posters on white canvas. However, some visually interesting posters will avoid the white background and use black. If you use black, you can consider printing information and pictures with metallic ink or even bright white, so as to make an eye-catching poster. 2. Simple, simple and beautiful young designers are often keen to fill every corner of the canvas. But you don't have to do this. Simple works of art are often the most beautiful. The poster shown above is very beautiful, but it doesn't use complicated graphic elements. AnthonyLane designed these posters only by combining photos with key content. Refine and simplify your poster in this way, and only select the most critical elements and contents when making, and you can create elegant and exquisite graphic design works. 3. Add personalized fonts. Professional design is not limited to conventional fonts and neat layout. Try to use a font full of personality and rebellion, and eventually you will get a bold and personalized work (made by FAUPE) like the poster above. If you have enough time, take out a marker or any other writing tool you like, write down what you want to write, and create a decadent handwriting for your poster. Believe me, your handwriting is much more interesting than you think. 4. Using grid grid is one of the most useful tools. You can use it to create and design professional and neat works. Create a grid of your own posters to control the design, and you can make a professional design work like the above case. Once you design a grid as a solid foundation, you can use different font sizes and some simple design elements. You can use monochrome or complementary colors to create color contrast, as in the example above. 5. Try black and white photos. Are you still struggling with the photos for the poster? Turn it into black and white. This effective method can make elegant posters (as shown above, works designed by Sgustok Studio). When you are dealing with the photos on the poster, you should carefully consider how to cut them. The part you decided to cut out conveyed as much information to the audience as the part you left behind. 6. It takes you a lot of time to decide how to use and match these colors and how to apply them to your works. It is particularly troublesome for beginners in design. If you are only familiar with color and design, try to reduce the colors in your palette and don't give yourself too much burden. Try to match black, white and bright colors. Use bright color as the main color, white as the auxiliary color, and black as the emphasis color, just like the above example. 7. Reduce complexity and simplify it. Take LucasD_rre in the above picture as an example to make everything as simple as possible. Make sure your photos are of the highest quality and the typesetting is accurate and ingenious. Don't be obsessed with adding fancy decorations, just start with the basic elements. Don't focus on creating and adding some design elements to your poster. Keeping the basic content as much as possible is an effective way to make beautiful works. 8. Collage and cascade design elements and creative masks, or collage design elements increase the visual interest of posters. I don't know what I'm talking about. Refer to the poster case above. In this poster, there is no three-dimensional font. You can see a B-shaped mask display image, which is related to the copy on the poster. 9. Choosing the classic method is unwilling to take risks? Then try the classic method. Arrange regular black fonts on a white background and use interesting pictures or illustrations as the background. If you want to add some fun, adjust the opacity, as shown above. 10. Try to feel retro. Not all the works you design should conform to the current aesthetic trend. Retro works can be as eye-catching as fashionable works. Don't you believe it? Look at this amazing poster made by JessicaSvendsen. 1 1. Imitate movie posters Some of my favorite posters are made to promote excellent movies. Refer to the posters of your favorite movies or get inspiration from countless movie posters. The reliable solutions they provide won't let you down. I don't understand what this means. Look at the poster case above. Doesn't it look like what you saw in the local cinema? 12. Clear and fuzzy mashup I like the poster above, which combines clear and regular fonts with fuzzy background. This method can beautifully create unexpected visual contrast. Similarly, look for different methods, such as using filters and some processing methods to create beautiful and amazing design schemes. 13. Highlight the content with bold pictures. The poster shown above is part of RossGunter's personal project. For this project, he created a series of posters, which all adhere to the principle of "two core elements, consistent layout and a large number of graphics". Similarly, bold graphics are used to add vitality to simple layouts. You can break your own grid by using a large font or a large picture that exceeds the page. 14. Play with opacity. Put the color gamut layer by layer on the photo and adjust its opacity, and it will present a simple and modern style as shown above. Pay attention to the different colors used on different elements. Choose a bright color for the top element and a dark color for the bottom element. This will keep your different design elements from being confused. As far as the above cases are concerned, if the colors of the font and the color block are exchanged, the title can't be seen clearly. 15. Show your products. I like the square chairs arranged on the poster of Tournaud Company. If you are designing posters for one or a series of products, you can consider putting your products in the center. You don't have to list the photos of the products on the poster. You can draw some illustrations for your products like Noel Company. If you have a series of products, you can use a grid to arrange them, as shown in the case. This will not only help you arrange the content, but also save design time. In the end, your graphic design works will be balanced and coordinated. If you only make a poster of a single product, you can enlarge the illustration to fill the page. 16. Outside the page, all the elements in your poster are not strictly limited to the printed page. Let it overflow or fill the page at will. In this way, you will create fashionable and beautiful visual effects, such as the colorful work above Kui Malin. 17. Unexpected typesetting Like this case you saw, surprise your audience with some unexpected typesetting. Break the set grid or place titles and references completely at will. Finally, you may get a work as pleasing to the eye as the poster of Amman laboratory.
How to design a poster design a poster;
1, what is the purpose of this poster?
2. Who is the target audience?
3. How did they accept it?
4. What about posters of other products in the same industry?
5. What is the embodiment strategy of this poster?
6, creative point?
7. Expression techniques?
8. How to combine with products?
First of all, the theme is clear
Second, the key words are prominent (the bold is bold and the red is floating red)
Third, conform to reading habits.
Fourth, arouse the desire to click in the shortest time (try to think)
Fifth, the color should not be too eye-catching (not too flowery)
Six, the number of products should not be too much
Seven, the amount of information should be balanced, there should be gaps.
Leave blank space for pictures and words to breathe.
Eight, design banners
1. Highlight products and their features, use attractive publicity language, and appropriately weaken the company's popularity and logo.
2, the more pictures, the better, highlight the key points, the necessary product description can not be less.
3, reasonable arrangement of screen content, highlight the key points, the necessary product description can not be less.
4. Colors should not be exaggerated, and strive to create a pleasant and comfortable sensory experience.
1, full visual impact, can be achieved through images and colors.
2. The content expressed in the poster is concise, and the main appeal points are grasped.
3, the content should not be too much.
4, generally based on pictures, supplemented by copywriting.
5. The theme font is eye-catching.
Poster design must have considerable appeal and artistic appeal, and mobilize factors such as image, color, composition and sense of form to form a strong visual effect; Its pictures should have a strong visual center, be novel and concise, and have unique artistic style and design characteristics. You can choose a theme first, then find suitable pictures, and then design some slogans. Posters of different nature have different requirements. The following are its basic principles:
I. Principle of consistency
In the design process, the designer must have a clear sequence of the whole process and implement it one by one. Poster design must be consistent from the beginning, including title, material selection, photos and signs. If there is no unification, posters will become confusing and difficult to read. All design elements must be combined into an organic whole in an appropriate way.
Second, the principle of relevance.
To make the works consistent, the first principle is to adopt the principle of relevance, which can also be called grouping. Relevance is based on a natural principle: birds of a feather flock together, and people are divided into groups. If we see all the components put together in order on a page, we will try to understand them. We always think of them as a group-we don't care whether these different parts are really similar or related. This is a bit like the principle of "implicated offense".
Poster designers can realize this relevance principle in many ways. First of all, grouping people, things and words can improve the effect of information dissemination. It is conceivable that many advertisements on billboards are composed of a photo of a consumer, a product picture and advertising words. For character types (children? Old man? The choice of overworked parents is inevitably associated with products. If people's photos are handled well, it's like consumers saying "I always use Bleacho brand bleach" instead of a hard-wired advertising slogan.
Second, all the parts together can produce a stronger impact force than a single loose structure. When several items are very similar (for example, several different watches are chained together), the audience's eyes can naturally move from one watch to another. These objects form a visual unit, which can give the audience a single message instead of an indirect message.
If all the items in the poster are very similar, then the composition of a group will make the poster more attractive to others. Other elements will be considered secondary by the audience.
Thirdly, the principle of repetition.
Another way to make works consistent is to repeat shapes, colors or some numerical values. When you see a design element in a plane, its different parts are reused, and our eyes will naturally follow them. Sometimes even if we don't put them together, our vision will still treat them as a whole. We subconsciously drew a line between them.
The easiest way to apply repetition is to create a pattern in the background of the poster and then apply it repeatedly. These repeated patterns in the background will produce very interesting visual and composition effects, and then connect the elements of the background and the foreground.
Another way to use repetition is to guide the audience's eyes to pay attention to an important information, logo or picture by repeating a line of elements. Repetitive elements can create a path, guide our eyes and make the audience curious-what is the other end? This is actually a way of telling stories and attracting the audience to continue reading.
People's vision has a very strong sense of repetition, and sometimes even when the objects in the picture are not repeated, we will regard them as repetition. For example, in a poster about nail polish, we can add a big drop of nail polish at the top of the poster. In another part of the work, the same pattern or color as this drop of nail polish will produce the effect corresponding to the above drop of oil. Inadvertently, our eyes have fallen.
Fourth, the principle of continuity.
It is usually used with repetition, which has been seen in the above example. When the designer designs in a continuous way, the objects in the work are combined to guide the audience to another location.
This method is generally realized by linear effect. When we see a line, our eyes instinctively follow it to see where the line will go.
Fifth, add background color.
If all the elements in a work are different in shape, color or appearance, then a simple way to unify the work is to put all these elements in a solid color area. For most commercial posters, it is necessary for the posters to convey the information they want to convey quickly. We usually use related shapes or colors.
Sixth, the principle of coordination
Whether it is a coordinated composition or an uncoordinated composition, the layout of the poster can produce a strong visual effect. Because breaking the balance will create tension. For children, we know to keep them away from potentially dangerous things, such as leaning trees, rocks, furniture or ladders. So the unbalanced composition also makes us feel this way.
When looking at a work, we always imagine that there will be a vertical central axis and a symmetrical composition on both sides. Coordination is particularly important for design, because the poster always appears as a single individual, and there is nothing around it to make it have other visual support points (others, such as the design of magazine advertisements, adjacent pages or other surrounding elements can be used as support points).
Seven, symmetrical coordination
Symmetry: Nature is full of symmetry. Butterflies, maple leaves and snowflakes all have very symmetrical shapes. Humans feel particularly close to these symmetrical things, or it may be because our bodies are symmetrical (of course, most people are).
Designers use this humanity to design their works. When designers create posters, they often put a main picture or text on the vertical central axis, and they are symmetrical. This composition makes the viewer feel comfortable-everything is in good order. When the object in our picture is a face or a person's body, symmetrical composition can help the audience and works produce * * * sound.
Symmetry can also be produced when each design object is placed in the corresponding position on the left and right. This combination of repetition and symmetry creates a sense of harmony and stability in the works.
Eight, asymmetric coordination:
We often use asymmetric composition to make posters full of vitality. Designers use colors, values, shapes and positions to create a plane composition that is not completely balanced but will not cause confusion. Absolute asymmetric composition is not easy to achieve-if there is little difference in size, color and other elements, there is also a sense of balance.
IX. Coordination of shape and position
The harmonious distribution of shapes can also make your poster design consistent. A large and simple shape (or graphic area) and a small and complex element can form a good collocation effect. In the works, larger shapes can attract the attention of others, while smaller elements are less important parts, but visually, they can form a large area of stable visual effects. The typesetting should be reasonable and the color matching should be harmonious. Please refer to some pictures or consult: Shang Tang design can be found by Baidu.