In recent years, the concept of people's health management has become more and more clear, and the physical examination market has grown rapidly. According to incomplete estimates, this market has rapidly expanded to10 billion, and it is growing at a rate of 20%~30% every year.
/kloc-the market cake of more than 0/00 billion and the low entry threshold also make all kinds of funds extremely optimistic about this market, which can be proved by the physical examination of CDH Investment Ciming, a representative of domestic venture capital, and Guo Bin Medical, a holding company of Valin Group.
Recently, a multifunctional health examination table developed by Shenzhen Institute of Advanced Technology of Chinese Academy of Sciences (hereinafter referred to as "Shenyuan") has attracted many people's attention. In August, Shenzhen therefore attracted private capital investment for intangible assets, and established Shenzhen Zhongke Huaqiang Technology Co., Ltd. to develop low-cost health general inspection products. If this kind of medical examination bed can be fully opened in urban communities, the medical examination expenses per capita in 50 yuan will undoubtedly make it a big "spoiler" force in the hot medical examination market; Its background is the signboard of Chinese Academy of Sciences and the intervention of private capital, and the decisive factor is the technical content and channel promotion of low-cost physical examination.
Per capita medical examination fee 50 yuan
Recently, at the 9th China International Hi-tech Fair held in Shenzhen, Zhongke Huaqiang conveyed the theme of "low-cost health for all" in a prominent position, among which the multifunctional health check-up desk, as the latest scientific research achievement displayed at this high-tech fair in Shenzhen, also attracted many market experiences.
According to the reporter's observation on the spot, lying on this physical examination bed 15~20 minutes, the computer instrument next to it can complete the routine physical examination contents such as B-ultrasound, electrocardiogram, sphygmomanometer, height and weight. Integrated physical examination can also save the trouble of queuing between departments. But is the physical examination data accurate? How is low cost achieved? Will many other necessary but complicated physical examination contents be omitted?
Zhou Shumin, deputy general manager of Shenzhen Zhongke Huaqiang Technology Co., Ltd., who is responsible for the research and development of "healthy beds", told reporters that since this year, Shenzhen Institute has launched the "Free Physical Examination Project for 10,000 People" in Shenzhen. Up to now, the effect of a large number of free medical examination cases in the medical examination bed proves that the low-cost medical examination system introduced by the center is accurate and reliable, which can not only improve the speed of medical examination, save manpower, but also facilitate data processing, and reduce the medical examination cost from 200~400 yuan to 50 yuan.
The multifunctional health examination table highlights the patient-centered design concept, including the functions of physiological parameter collection, height, weight and medical image examination. Considering the processing capacity and measurement accuracy of medical equipment, a minimum equipment system is designed according to the particularity of health examination, that is, the minimum hardware system including wireless network connection, data transmission and storage and I/O control. On this basis, considering the demand of mobile physical examination, the modular design of various equipment is put forward from the perspective of industrial design.
Zhou Shumin said: "This low-cost physical examination equipment is the first time at home and abroad. At present, the multifunctional physical examination bed is only in the embryonic stage, and new functions such as blood oxygen and nondestructive biochemical analysis will be gradually added in the future to make it more integrated and humanized. "
The role of "showstopper"
Fan Jianping, president of Shenzhen College, used a word when introducing the role of Shenzhen College: the role of "showstopper". "Spoiler" is the "catfish effect" in management, which has two meanings: one is to create new channels for the transformation of high-tech achievements and activate the academic atmosphere through the combination of Chinese Academy of Sciences and the market; The second is to stir up the health examination market at low cost with the reputation of Chinese Academy of Sciences as the background.
However, some insiders have questioned that routine physical examination includes 20 items such as liver function (hepatitis A, hepatitis B, etc.). ), tumor screening, renal function, hemorheology, blood sugar, blood lipid, electrocardiogram. After all the above projects are completed, the use cost of standard reagents will be around 50 yuan. If the medical examination fee is 50 yuan, it will be difficult to guarantee the cost, let alone make a profit.
At present, the domestic medical examination market is divided into three parts: one is the medical examination center of the hospital, and now almost all major hospitals in major cities have opened medical examination centers to compete for this cake; Followed by various professional health examination institutions, such as Ciming Physical Examination, Zhao Mei Physical Examination, Jiuhua Physical Examination, Zhong Bai Physical Examination, etc. , characterized by market segments and high-end market services, vying to seize the market; The third is a large number of "physical examination teams".
Du Bing, director of Beijing Physical Examination Quality Control Center, said: "In Beijing, there are at least 50 private physical examination institutions alone. Hospitals and even street clinics can set up a medical examination center as long as there are several instruments. " At present, there are only two access conditions for setting up a medical examination center and carrying out medical examination services: professional medical institutions; Industry workers engaged in health examination have qualification certificates and physical examination certificates.
Such a low market threshold has also made the health examination market hot in recent years, with high profits but mixed fish and dragons, and price wars are everywhere. Some irregular medical examination centers often have the situation of "missing the examination due to illness and making mistakes due to illness".
Relevant persons of Zhongke Huaqiang explained that the realization of low cost is based on technology integration, which reduces the cost of physical examination facilities. Previously, their "10,000-person free physical examination project" created social effects for the launch of its multifunctional health examination bed, and also laid the foundation for its promotion in the community. At present, their low-cost distributed physical examination system and low-cost community hospital solutions are all ways to cooperate with other professional physical examination institutions or related enterprises. The increasingly developed urban community and rural medical market will be the main markets for the promotion of low-cost medical facilities.