1, audio platform
Audio platform is the simplest way of drainage, which has the following advantages: the audio platform is simple and easy, anyone can do it, as long as they speak, the sound is better; The content of the audio platform does not need to be original. Usually, the content can be read directly on WeChat official account, headline number and other platforms. The audio platform is rich in content and wide in coverage.
How to do it specifically? For example, the contents that Ma Bao pays attention to, such as make-up, skin care, slimming, etc., can be read out and made into audio, and then transmitted to the audio platform, so that others will pay attention to you when they see your content and find it useful, thus increasing the powder. After the fan base is stable, we can channel these people to our WeChat. Based on his trust in you in the early stage, it is easier to make a deal after importing WeChat.
2. Soft drainage
For example, we often read such an article in Zhihu, the content is that we have joined a shopping group, and everything in the group is very cheap. Many people under this kind of article are asking how to join the group and how to buy cheap products, which naturally leads people to our WeChat group.
Or we can train salted fish and teach them to sell goods for free. At this stage of salted fish selection, we can bring these people into our group and provide them with goods, which is a very effective method.