There are three main directions for site selection: first, the bustling commercial center; The second is the concentration of high-end communities; The third is the high-end real estate internal club. The first two must fully investigate and analyze themselves. In recent two years, the third party has become popular. Need to carefully analyze the text introduction and investment information provided by developers, and need to analyze the residents in the community. It is not difficult to find a bustling business center or an upscale community. It is difficult to judge whether its value is suitable for opening a health club. Moreover, we often have multiple choices, and how to make the final decision is also a headache. According to the author's experience, the evaluation coefficient of site selection includes the following indicators: 1, surrounding environment: (1) Office/business building within 500m: business building grade, floor number, name of main company, professional nature of main workers, development ability and potential, and whether there are supporting facilities; (2) Community situation within 3km: Analyze the community size, number and characteristics, exploitable capacity and potential, and whether there are supporting facilities. Note: ability refers to the difficulty of market development; Latency refers to the possibility of the target population spending in health clubs. (3) Analysis of the surrounding consumption places of the same product: such as entertainment places, cafes, beauty salons, etc. 2. Traffic situation: (1) Analysis of the surrounding roads (2) Analysis of the number of buses (3) Analysis of people flow: It mainly analyzes the traffic flow and people flow of the roads facing the clubhouse facade. 4. Water consumption of supporting facilities (1): whether hot and cold water is convenient (2) power grid and communication network; (3) Parking spaces; (4) advertising space outside the store: 5. Building Hardware (1) The floor where the future club is located; (2) Simple planning of the future clubhouse: external landscape, internal functional area setting, etc. (3) If it is not the bottom floor, the bearing capacity of the floor should be considered; (4) the waterproof and water seepage capacity of the building; (5) The format around the building, whether the establishment of a fitness club will affect their life or business, and how many unpredictable and predictable troubles there will be in the future. 6. Competition analysis (1) Analysis of similar products within 300m: the number, scale and price of fitness clubs. , the establishment of competitive coefficient analysis table, find out the main competitors and focus on analysis, it is best to have good countermeasures; (2) Analysis of alternative products within 300 meters: Analysis of other fitness, sports or leisure and entertainment places, such as spa, sauna massage, bowling alley, etc. 7. Whether the prospect of this plot has development value in the future development strategy of the city. 8. Investment analysis (1) Housing rental price (2) Water, electricity and gas prices (3) Other preferential policies and conditions (4) Investment return period (5) Investment risk prediction Through these technical indicators, we can analyze the investment value of each plot and get value scores respectively, so that we can easily choose the address where the fitness club is opened. First of all, gyms develop best in first-class cities. A certain level of consumption will promote the development of your industry. Secondly, site selection is very important. I suggest you make a conspicuous door or advertise neon lights to let more people see the existence of your library. When one day he or his friends want to practice yoga, he will say where there is a yoga studio, which is a long-term effect and very effective. Transportation should be convenient, preferably around the community or shopping malls. There is also consumer awareness of yoga. This needs to be developed slowly. The facilities and equipment in your museum are also very important. Hardware is the first impression, and it is also directly linked to the price of your membership card. Software is also the key point for teachers' qualifications to leave customers. If a group of old members renew their cards regularly, the atmosphere in the museum will change greatly. The service should be comprehensive and meticulous. The curriculum needs to be investigated, mainly the existing members. According to their schedule. After adding new members, they will also add classes as needed. Even if there are only two people in a class, there will be classes. Accumulate slowly, not in a hurry. Adjust the course after the membership is stable. If conditions permit, the more courses the better. I'd like to know what the sales situation is there. A good salesman can know what kind of service a prospective member needs at the first sight, so as to prescribe the right medicine. The turnover rate of my customers is very low, except for some people who are interested in exploring. In addition, we can engage in some activities, such as outdoor yoga in spring, which has a good publicity effect. Yoga is a high-level sport, so although there is only one yoga studio in your home, the quality of residents is very important. I suggest doing an investigation. . . . There is also a yoga studio is a good place to make friends, biased towards women. It is suggested to publicize in places where women gather for leisure. . . . It is best to have a benefit performance on the spot, with good visual effect. I want to set off this yoga trend and wish you success! ! ! !