All marketing aimed at following the trend is to pursue brand conversion rate, and all marketing that does not improve brand conversion rate is invalid marketing. Is brand conversion rate important? In our life, soft text marketing is everywhere. When we turn on our mobile phones and see the gossip news that "Bai Baihe admits divorce for the first time", we can't help but read it. Who knows that behind several statements, it is actually promoting a brand; On the subway, I saw Netease's patch comment "I like this kind of thing, cover my mouth, I will run out of my eyes", and I can't help but be moved by such a little. In fact, what you can remember is that it is the exclusive comment of Netease Cloud Music; After eating a nut, a big word "husband is a contract, father is a lifelong system" flashed on the nifty package. After careful charm, I finally couldn't help but dig out this playful packaging bag. The big characters of the LOGO of those brands are printed in my mind again, but this may be the direct motivation for you to recommend or buy again to your relatives and friends. Life is full of gentle words. What an interesting world this is. People pay attention to it because it is interesting and because it is boring. Therefore, the development of any brand is inseparable from soft text marketing. How to do interesting soft text marketing, professional soft text marketing service platform U communication (U communication platform, soft text promotion, soft text marketing, news release, one-stop news source soft text self-publishing platform! ) I think this is a question that all brands must ponder deeply. First, it is obviously nothing new to rub the hot spots in the industry with all correct attitudes and write soft articles to improve brand exposure, but it is always rare to be remembered in all hot spots. Obviously, all hot spots must have a copywriting team and a design team with a big brain hole. Taking Durex as an example, publicity has frequently become a model that the industry has to admire. It is an industry to combine every hot spot with products perfectly and stand out from all soft articles. Often when a big hot spot comes out, there will be countless brands rushing to the beach. How to be remembered in the fleeting information flow depends on how interesting you are in the way of rubbing hot spots, but it is also the key factor to determine the brand conversion rate. Second, be clear about your audience and create their feelings. Speaking of feelings, the emotional marketing of hammer mobile phone is obviously very successful. Many companies also want to do emotional marketing, but they have repeatedly failed. However, a successful emotional marketing, first of all, should be clear about your audience, in-depth discussion of your audience psychology. Before and after the films My Girlhood and Warcraft were released, some brands used the nostalgia of the post-80s and post-90s youth for publicity. On the one hand, the audience of the brand coincides with the audience of the film, on the other hand, it moves consumers with such nostalgia and naturally transitions to brand transformation. Of course, there have always been cases of caring for feelings everywhere. Last year's WeChat article "Escape from the North to Guangzhou" in the New World, and this year's H5 in Tomb-Sweeping Day's circle of friends, all the words and pictures that fit the audience's psychology are interesting soft-text marketing. Third, occasionally from the black, get attention after interaction. Speaking of blackmailing, this is a marketing tool that many brands can't afford. If you play well, it is an excellent way to promote the brand. If you don't play well, you may really smash the brand. This requires you to have a strong public relations and planning team. Take the incident of three squirrels smashing a shop as an example. Although a store lost 2 million yuan, such a sensational store smashing incident is precisely the best gesture to expand brand influence and directly improve brand conversion rate. Take Wei Long Mala Tang flagship store with self-censorship marketing model as an example. Many official media have reported this matter. The topic of Weibo fans was heated up, and the whole incident was once heated up vigorously. Baidu seo's search volume in Wei Long is 3.4 times as much as usual, and it was only afterwards that it was declared as a self-censorship marketing. Obviously, the brand conversion rate of this interesting self-blacking mode is extremely high. Fourth, when it is time to be serious, you can pretend to be a leader. Interesting and serious are often not on the same channel, but who says serious topics are not interesting! Soft text marketing should not only keep readers, but also leave some useful information for readers. If you play too much in the mode of borrowing, feeling and self-censorship, readers will have visual fatigue. Therefore, at an appropriate time, you have to take the topic seriously, such as product launch reports, product participation in exhibitions and other large-scale activities, brand anniversary celebrations and so on. Big scenes and positive reports from the official media are more likely to improve the audience's trust in the brand and directly improve the brand conversion rate. There are thousands of soft articles on the Internet, but not many interesting ones. Every reader has different reading interests and different perspectives. The key is that you should grasp the reading point of each reader and guide different audiences from different angles in order to obtain the maximum brand conversion rate.