There is a market. At present, Bili Bili is the most popular secondary website among young people in China. Bili Bili has its special cultural atmosphere and operating style. A large number of fans of animation, traditional opera, national innovation, music, dance, games, science and technology, ghosts and animals, fashion and so on have gathered. It is a paradise for young people. Therefore, the marketing of Bi Li is mainly carried out in the form of video shooting and editing. In view of its special cultural atmosphere and style, we should pay attention to the integration of products and consumer groups when marketing products.