Basic introduction Chinese name: packaging design mbth: packaging design category: university professional training objectives: packaging design, advertising art design professional courses: structural design, modeling design, decoration design professional characteristics: plane, modeling design, structural design combined employment direction: circulation enterprises, training objectives, main courses, professional characteristics, employment direction, international competitions, training objectives, etc. This major trains professional knowledge and skills in the fields of graphic packaging design, advertising art design, etc., and can independently complete a series of designs such as product modeling, packaging structure, packaging decoration, etc., and create a relatively complete transportation and sales system for a product to meet the needs of packaging design, advertising art design and enterprise planning (marketing) design positions. Main courses: CATIA 3D modeling, Photoshop, theoretical mechanics, advertising design, packaging structure, logo design, corporate visual identity (VI) design. Professional courses: packaging modeling and decoration design, packaging printing technology and economic cost accounting, modern design history, market research and design positioning, packaging promotion and consumption, packaging design and brand building, packaging strategy and its application. Professional features This major is an organic combination of graphic design and structural design, and an extension of advertising design. Students are required to master certain theoretical knowledge and professional skills in advertising, design, materials, marketing, packaging, storage and transportation and other related fields. Graduates should have the following knowledge and abilities: 1, master the basic theoretical knowledge of graphic design and packaging design, and understand the history and development trend of packaging design at home and abroad; 2, master the logo design, advertising design, container modeling, packaging structure, graphic design and printing technology, packaging design and other knowledge; 3. Master the knowledge of advertising copy writing and advertising marketing planning; 4. Master basic hand-drawing ability and computer-aided design knowledge. Employment direction circulation enterprises, packaging enterprises, packaging materials, advertising communication, packaging research institutions, design companies, packaging departments in enterprise units, etc. Pentawards, the international competition, is the first and only competition focusing on various packaging designs in the world, which is comparable to the "Oscar" award in the field of product packaging design. Since its inception in 2007, the annual Pentawards International Packaging Design Awards have been divided into five categories: beverages, food, personal items, luxury goods and others. Works from all over the world are judged by an international jury, and the jury selects winners according to the creative quality of the submitted works. According to the creative quality of the works, the winners will receive five prizes, namely, bronze medal, silver medal, gold medal, platinum and diamond. 20 17 the 11th five-person award ceremony was held in Barcelona, Spain on September 20 17. Founded in 1968, the World Packaging Organization is an advisory body of the United Nations Industrial Development Organization (UNIDO), a member of the United Nations Economic and Social Council, and has close business cooperation with the United Nations International Trade Center (ITC). Known as the "United Nations" of the world packaging industry, the organization is a non-profit international organization, aiming at developing the packaging industry in all countries of the world. "World Star" WorldStar Packaging Design Award is the highest award for outstanding packaging design selected by the World Packaging Organization (WPO) worldwide, which represents the development direction of global packaging design. The award is selected once a year, and the winners are awarded trophies (cards) and certificates by the World Packaging Organization (WPO). The scheme is recommended by the governing bodies of member countries (regions) for outstanding packaging design works that have won national (regional) awards, and the World Packaging Organization (WPO) Council will review and produce "World Star" packaging award-winning works. The selection activity aims to publicize and guide the development of packaging design in the direction of science and art.