Kimi Kimi claimed to give welfare to fans and put a luxury leather bag worth 6800 yuan in the live broadcast room. You don't need 998, you don't need 599, you only need 399 to take it home. Unexpectedly, when the staff shook their hands, they put the 987 list on the shelves, which was useless for a second. In less than a minute, Kimi lost more than 6 million.
Fans love her dearly and take the initiative to return. But Kimi waved his hand and said with deep pockets: I can afford it without returning it.
Seeing more and more people returning goods, Kimi can only tell the truth. The purchase price of big-name bags is only about 300, and he has never lost money. After the hot search, Kimi fell into an unprecedented crisis of trust.
Loura Loura also overturned the car. In her live studio, official website's lipstick and eye cream were priced near 500 yuan, and the spike price was less than 19 yuan.
Similarly, in the name of giving back to fans, the original price of Zongzi is 199, 1 yuan, but the main points will not be put on the shelves until they exceed 400,000. In order to buy zongzi, netizens praised it and found that it had been sold out. It turns out that there are only 10 copies of this zongzi, but Loura didn't mention it at first. Many netizens accused her of cheating and treating people like monkeys.
In a live broadcast, Shu Shu echoed a jewelry anchor and said that in his live broadcast room, two digits can buy gold pendants. Even if there is a so-called "source price", the possibility of buying real gold with double digits far below the market price is almost zero; In another live broadcast, the hundred-dollar diamond rings and pendants on Shuchang shelves also caused controversy. Two carats is not only worth 399 yuan.
The sales of this gold special live broadcast reached as high as 1 100 million yuan, and Shuchang also ranked first in the "list of people with goods" with this record.
Stars don't resist bringing goods, but they consume the audience's trust and play routines too much, and finally they can only make a comeback. Stars, as public figures, should create a good live broadcast environment when bringing goods.