Sometimes the details determine success or failure. Refine product details, enlarge and maximize product details.
2. What problems can be solved for consumers and why?
This is an essential functional attribute of this product, which should be clear. Carefully investigate the functions and characteristics of the product, identify the highlights of the product, and speak with facts.
3. What are the distinctive features and differences from other similar products?
Contrast can give you an advantage, and you feel lonely without your opponent. We can learn from each other by analyzing competitors' products and propaganda methods.
4. What are the weaknesses of our competitors, and what can our products do better?
Do better than others, you are king. Find a short board to fill the short board and pursue complementarity and perfection.
5. Can the details and processes of designing a product reflect the quality of the product?
Dig deep into the highlights in the process, beat about the bush, and find another way to find marketing highlights. Such as: how many academicians have been developed; How much energy and money have been spent; What technology was used.
6. What's the actual effect? Can the user's behavior reflect the quality of the product?
User evaluation, the most touching consumers, pay attention to word of mouth. But pay attention to the difference between seller show and buyer show.
7. What information about people, events and brands related to the product can reflect the advantages of the product?
Star with the same paragraph, patent certificate, technical certification, etc. , arouse the curiosity of consumers.
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