One of the reasons for the low quotation of Zhengyang household appliances: the business philosophy of maintaining balance.
Zhengyang Household Appliances was established in 1997. The registered capital of the company is100,000 yuan, and the current business area is140,000 square meters. It operates more than 50,000 kinds of international and domestic famous brands, employs more than 500 people and has annual sales of100 million yuan. In a short period of more than ten years, Zhengyang household appliances have made such great achievements because it has always adhered to the business philosophy of "small profits but quick turnover, buying expensive goods for money", won customers and markets with absolute price advantage, and became a leading enterprise in household appliances industry in Heilongjiang Province.
The second reason for the low quotation of Zhengyang household appliances is the unique business operation mode.
In order to gain a firm foothold in the fiercely competitive home appliance market, we must have a good business philosophy and a unique business operation model. Zhengyang Household Appliances relies on its own modern logistics system to provide a reliable and fast logistics platform for first-class manufacturers in various industries, so that consumers can buy factory-priced goods through warehouse direct sales, thus realizing the direct sales mode from factory to consumer. This business model can make consumers get more benefits and manufacturers have a larger market share, which is the ultimate business model in the future. Therefore, compared with the same period last year, the quotation of Zhengyang household appliances can always be lower than that of other brands.
The third reason for the low quotation of Zhengyang home appliances is the courage to innovate.
Zhengyang household appliances' courage to innovate is first manifested in the opposite side of the company's operation. The company fully implements the scientific management of networking, informationization, systematization and process, and has the management ability and marketing ability to adapt to the complex and changeable home appliance market and operate efficiently. Secondly, in terms of marketing means, through successful marketing activities: group purchase, internal purchase, limited time special purchase, shopping carnival night and so on. , has achieved an impressive performance of daily sales exceeding 10 million yuan, and has truly become a leader in the home appliance industry. Join hands with the powerful mainstream media in Heilongjiang (news night flight, urban zero distance, urban discovery, consumption of 30 points, Heilongjiang Radio Station, Longshi Mobile, etc.). ), and invest tens of millions of advertising fees every year to promote various activities to consolidate the industry position and influence of Zhengyang household appliances. The promise of "buying expensive and changing money" is even more praised by the people. In addition, the efficient management ability and marketing advantages of Zhengyang household appliances industry are used to promote the distribution, retail and online sales of home and decoration materials. Take the whole province 1000 franchised direct stores as the sales terminal, and form a stable and solid sales platform.
It is precisely because Zhengyang Household Appliances can consistently adhere to its unique business philosophy, use its unique business operation mode and innovative spirit in marketing methods and company management that it can achieve the maximum price concessions and thus gain a huge price advantage in the fierce competition in the household appliances market. This is also the real reason why Zhengyang Home Appliances is growing bigger and bigger based on the home appliance market. Zhengyang Home Appliances is like a rising star in Ran Ran at the moment in Ran Ran home appliance market, and it is full of vitality, which has injected a fresh vitality into the home appliance market.